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Alex de Carvalho - Constant Contact, Inc.. Miami/Fort Lauderdale Area, FL, UNITED STATES

Alex de Carvalho

Regional Development Director | Constant Contact, Inc.

Miami/Fort Lauderdale Area, FL, UNITED STATES

Regional Development Director - South Florida

Media

Publications:

Alex de Carvalho Publication

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Videos:

Audio/Podcasts:

Social

Biography

Alex de Carvalho is Constant Contact’s educational marketing expert and Regional Director for South Florida. Alex has more than 20 years experience in marketing and business development, as a startup entrepreneur, university professor, and author. He has a strong background in small business marketing, social media, and email marketing.

Alex draws from this experience to be a valuable resource to small businesses, nonprofits, and associations in South Florida. Over the past five years, he has educated more than 7,500 businesses nationally and internationally about social media and online marketing. He has presented for a wide range of organizations and events, including the Public Relations Society of America, Florida Direct Marketing Association, South Florida Interactive Marketing Association, Hispanicize, SxSW, Wharton Club, and TEDx.

Prior to joining Constant Contact, Alex co-founded BuzzMed , a worldwide scientific community for physicians. He served as Adjunct Professor at the University of Miami’s School of Communications, where he taught course on social media and co-authored “Securing The Clicks: Network Security in the Age of Social Media ,” published by MacGraw-Hill. Previously, Alex directed business development efforts at online media and mobile content companies and co-founded a leading European email marketing provider.

Based in Miami, Florida, Alex has played a key role in uniting South Florida’s tech community by organizing Social Media Club South Florida, BarCamp , Ignite Miami, Social Media Day, The Startup Forum, and Mobile Monday events for South Florida new media professionals. He is also a founding member of RefreshMiami. He holds an MBA from Insead in Fontainebleau, France and is fluent in English, French, Portuguese, Spanish, and Finnish. Connect with Alex on Twitter (@alexdc)

Industry Expertise (9)

Public Relations and Communications

Internet

Direct Marketing

Information Technology and Services

Events Services

Market Research

Social Media

Non-Profit/Charitable

Advertising/Marketing

Areas of Expertise (5)

Start-Ups

Email Marketing

Social Media

Social Networking

Entrepreneurship

Accomplishments (3)

Regional Development Director – Constant Contact (professional)

2013-06-01

Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 550,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.

Community leadership (professional)

Helped unite South Florida’s tech community by founding The Startup Forum, Social Media Club, BarCamp, Ignite, Social Media Day, and Mobile Monday events for South Florida new media professionals; he is also a founding member of RefreshMiami. Over the past six years, these organizations have hosted events for over 10,000 technology and business professionals, leading to new business connections, employment opportunities, and startup ideas. These forums have intro

Securing the Clicks - McGraw-Hill (professional)

2011-11-04

Co-authored a comprehensive guide on how to protect your organization from devastating social media attacks. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Chapters include regulatory compliance, online reputation management, and incident response.

Education (3)

INSEAD: MBA 1994

International Herald Tribune Scholarship

University of Miami - School of Business: BBA, Economics, International Finance and Marketing 1990

Foster Bowman Ashe Scholarship

Universidade de São Paulo: Economics 1989

Stanford University International Study Programme

Affiliations (8)

  • BarCamp Miami
  • RefreshMiami
  • The Startup Forum
  • Crisis Commons
  • Social Media Club South Florida
  • Crisis Camp
  • Mobile Monday Miami
  • Ignite Miami

Event Appearances (17)

Social Media & Building Attendee Consensus

Leonard Turkel Non-Profit Network  Miami, FL

2013-04-25

Igniting Your Non-Profit’s Social Media Results

Philanthrofest Community Engagement Institute  Miami, FL

2013-02-08

WordPress: Top 20 Plugins We Can’t Live Without

WordCamp Miami  Miami, FL

2013-04-06

Developing Passionate Communities

NewMarketing International Congress  San Salvador, El Salvador

2012-11-07

NewMarketing International Congress

Mejorando.la  Medellin, Colombia

2013-04-27

Connecting Your Business to Today’s Mobile World

Florida Keys Digital Marketing Conference  Key Largo, FL

2012-09-27

Redes sociales en latinoamerica

WebConf Latino  Panama City, Panama

The Storms of Change: An In-Depth Look at the Rising Role of Social Media in Latin America

Hispanicize  Miami, FL

2012-04-11

Stereotypes & Misconceptions in Social Media

Social Media Week  Miami, FL

2012-02-14

The Great Equalizers of the Digital Market Place

The Wharton Club  Miami, FL

2011-08-02

Journalism and New Media

PRSA  Miami, FL

2010-10-13

Interactive & Healthcare

INSEAD Healthcare Alumni Summit  Paris, France

2010-10-08

Will Market Researchers be the Neanderthals of Homo Marketingus?

EphMRA  Berlin, Germany

2010-06-23

How Social Media is Transforming South Florida

TEDx Brickell  Miami, FL

2010-03-19

An Eye for Social Media: from Lab throughout Lifecycle

EyeForPharma eMarketing Summit 2010  Berlin, Germany

2010-05-04

5 Keys to Social Media Implementation

FDMA  Ft. Lauderdale, FL

2010-02-18

Social Media Best Practices

WebConf Latino  Tegucigalpa, Honduras

2009-06-04

Sample Talks (5)

The Power of Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for businesses & non-profits. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.

Social Media Marketing Made Simple

This information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. You will learn what social media marketing really is and why it’s important, various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization.

Supercharge your Facebook Marketing

Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.

Engagement Marketing

This presentation will help your audience understand how the marketing landscape for small business has changed and how to make that change work for them. We will focus on key ideas such as, word of mouth in a social world, the engagement marketing cycle, and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

EventSpot

Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers and online training seminars, events help you attract new customers and members. Events deepen existing relationships with customers and members, generating more revenue and long-term participation. In this seminar you’ll learn how online event marketing tools offer everything you need to set up online registration and promote your events easily, affordably and professionally.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

0 to 7500 *Will consider certain engagements for no fee

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