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Biography
Alex de Carvalho is Constant Contact’s educational marketing expert and Regional Director for South Florida. Alex has more than 20 years experience in marketing and business development, as a startup entrepreneur, university professor, and author. He has a strong background in small business marketing, social media, and email marketing.
Alex draws from this experience to be a valuable resource to small businesses, nonprofits, and associations in South Florida. Over the past five years, he has educated more than 7,500 businesses nationally and internationally about social media and online marketing. He has presented for a wide range of organizations and events, including the Public Relations Society of America, Florida Direct Marketing Association, South Florida Interactive Marketing Association, Hispanicize, SxSW, Wharton Club, and TEDx.
Prior to joining Constant Contact, Alex co-founded BuzzMed , a worldwide scientific community for physicians. He served as Adjunct Professor at the University of Miami’s School of Communications, where he taught course on social media and co-authored “Securing The Clicks: Network Security in the Age of Social Media ,” published by MacGraw-Hill. Previously, Alex directed business development efforts at online media and mobile content companies and co-founded a leading European email marketing provider.
Based in Miami, Florida, Alex has played a key role in uniting South Florida’s tech community by organizing Social Media Club South Florida, BarCamp , Ignite Miami, Social Media Day, The Startup Forum, and Mobile Monday events for South Florida new media professionals. He is also a founding member of RefreshMiami. He holds an MBA from Insead in Fontainebleau, France and is fluent in English, French, Portuguese, Spanish, and Finnish. Connect with Alex on Twitter (@alexdc)
Industry Expertise (9)
Public Relations and Communications
Internet
Direct Marketing
Information Technology and Services
Events Services
Market Research
Social Media
Non-Profit/Charitable
Advertising/Marketing
Areas of Expertise (5)
Start-Ups
Email Marketing
Social Media
Social Networking
Entrepreneurship
Accomplishments (3)
Regional Development Director – Constant Contact (professional)
2013-06-01
Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 550,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.
Community leadership (professional)
Helped unite South Florida’s tech community by founding The Startup Forum, Social Media Club, BarCamp, Ignite, Social Media Day, and Mobile Monday events for South Florida new media professionals; he is also a founding member of RefreshMiami. Over the past six years, these organizations have hosted events for over 10,000 technology and business professionals, leading to new business connections, employment opportunities, and startup ideas. These forums have intro
Securing the Clicks - McGraw-Hill (professional)
2011-11-04
Co-authored a comprehensive guide on how to protect your organization from devastating social media attacks. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Chapters include regulatory compliance, online reputation management, and incident response.
Education (3)
INSEAD: MBA 1994
International Herald Tribune Scholarship
University of Miami - School of Business: BBA, Economics, International Finance and Marketing 1990
Foster Bowman Ashe Scholarship
Universidade de São Paulo: Economics 1989
Stanford University International Study Programme
Affiliations (8)
- BarCamp Miami
- RefreshMiami
- The Startup Forum
- Crisis Commons
- Social Media Club South Florida
- Crisis Camp
- Mobile Monday Miami
- Ignite Miami
Links (3)
Event Appearances (17)
Social Media & Building Attendee Consensus
Leonard Turkel Non-Profit Network Miami, FL
2013-04-25
Igniting Your Non-Profit’s Social Media Results
Philanthrofest Community Engagement Institute Miami, FL
2013-02-08
WordPress: Top 20 Plugins We Can’t Live Without
WordCamp Miami Miami, FL
2013-04-06
Developing Passionate Communities
NewMarketing International Congress San Salvador, El Salvador
2012-11-07
NewMarketing International Congress
Mejorando.la Medellin, Colombia
2013-04-27
Connecting Your Business to Today’s Mobile World
Florida Keys Digital Marketing Conference Key Largo, FL
2012-09-27
Redes sociales en latinoamerica
WebConf Latino Panama City, Panama
The Storms of Change: An In-Depth Look at the Rising Role of Social Media in Latin America
Hispanicize Miami, FL
2012-04-11
Stereotypes & Misconceptions in Social Media
Social Media Week Miami, FL
2012-02-14
The Great Equalizers of the Digital Market Place
The Wharton Club Miami, FL
2011-08-02
Journalism and New Media
PRSA Miami, FL
2010-10-13
Interactive & Healthcare
INSEAD Healthcare Alumni Summit Paris, France
2010-10-08
Will Market Researchers be the Neanderthals of Homo Marketingus?
EphMRA Berlin, Germany
2010-06-23
How Social Media is Transforming South Florida
TEDx Brickell Miami, FL
2010-03-19
An Eye for Social Media: from Lab throughout Lifecycle
EyeForPharma eMarketing Summit 2010 Berlin, Germany
2010-05-04
5 Keys to Social Media Implementation
FDMA Ft. Lauderdale, FL
2010-02-18
Social Media Best Practices
WebConf Latino Tegucigalpa, Honduras
2009-06-04
Sample Talks (5)
The Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for businesses & non-profits. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.
Social Media Marketing Made Simple
This information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. You will learn what social media marketing really is and why it’s important, various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization.
Supercharge your Facebook Marketing
Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.
Engagement Marketing
This presentation will help your audience understand how the marketing landscape for small business has changed and how to make that change work for them. We will focus on key ideas such as, word of mouth in a social world, the engagement marketing cycle, and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.
EventSpot
Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers and online training seminars, events help you attract new customers and members. Events deepen existing relationships with customers and members, generating more revenue and long-term participation. In this seminar you’ll learn how online event marketing tools offer everything you need to set up online registration and promote your events easily, affordably and professionally.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
Social