Christophe Morin, Ph.D.
Associate Faculty - Media Psychology | Fielding Graduate University
Honolulu, HI, UNITED STATES
The understanding and prediction of consumer behavior using cutting edge science; neuromarketing; persuasion strategy; branding
Media
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Biography
With over 30 years of experience in consumer research and strategy, Dr. Morin's passion is to understand and predict consumer behavior using cutting edge science. He has run and started many businesses and held senior positions in several publicly traded companies.
Dr. Morin holds an MBA from Bowling Green State University, an MA in Media Psychology from Fielding Graduate University and a PhD from Fielding. He joined the adjunct faculty of the Media Psychology department in 2013 as a professor of neuromarketing. Dr. Morin has received numerous awards during his career as a speaker (Vistage 2011 and 2013) and consumer researcher (ARF 2011 and 2014). He has given over 1,200 talks and lectures on the subject of neuromarketing since 2003.
Industry Expertise (5)
Education/Learning
Advertising/Marketing
Mental Health Care
Research
Training and Development
Areas of Expertise (8)
Neuromarketing
Neurophysiological Effects of Advertising On Adolescents
Persuasion Strategies
Messaging Architecture
Strategic Dialoguing
Sales Training and Sales Effectiveness
Marketing Positioning
Branding
Accomplishments (5)
Great Mind Award (professional)
(2014) Bronze, Awarded by the Advertising Research Foundation (ARF). ARF recognizes the importance of research methods and techniques that are ever-evolving and innovating. This award goes to an individual (or team) who, over the past year, has created and proven the impact of innovative new methods utilizing inventiveness, implanting new analytics and/or harnessing technology in research.
Great Mind Award (professional)
(2011) Awarded by the Advertising Research Foundation (ARF)
Above and Beyond Speaker Award (professional)
(2009) Awarded by Visage International
Next Big Thing Award (professional)
(2009) Awarded by the American Marketing Association (AMA)
Malaysia Speaker Award (personal)
Awarded in 2013
Education (3)
Fielding Graduate University: PhD, Media Psychology 2013
Fielding Graduate University: MA, Media Psychology 2011
Bowling Green State University: MBA, Business Administration 1983
Affiliations (2)
- Neuromarketing Business and Science Association : Board Member
- SalesBrain : CEO and Co-Founder
Media Appearances (2)
Online Video Decisionmakers Lean Heavily on Quality Research
VideoInk online
2015-07-10
“Moments” has become a popular yet ambiguous word in the current digital lexicon. Over time, “moments” have evolved from cherished times such as a birthday or vacation to the more mundane daily tasks such as riding the bus. By taking to heart the comment from the CEO of SalesBrain, Dr. Christophe Morin, who says “we must take these moments and shrink them down to ant-man size,” we take whatever value our sacred times hold and reduce them to a series of trivial tasks ...
Mobile-Minded: The Small Screen Isn’t So Small
Facebook IQ online
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no matter the screen. To determine if their advertising is effective, marketers have traditionally turned to self-reported market research techniques, but those approaches have limitations.
Event Appearances (2)
Neuromarketing and Ethics
(2012) Neuromarketing World Forum Amsterdam, Netherlands
Introduction to Neuromarketing
(2011) Webinar Online
Courses (1)
Media Neuroscience
The online Certificate in Media Psychology with an Emphasis in Media Neuroscience reveals new research modalities that help understand and predict the effectiveness of stimuli on the brain. This is designed for professionals of varied backgrounds who want to learn and apply persuasion theories based on ground-breaking neuromarketing research. Study the psychology of human motivation. Gain new insight on how visual perception impacts media design and message. Influence the way people think, buy and work. Review the pros and cons of popular theoretical frameworks used to explain and predict the effect of public information and social advocacy messaging. Discover ways to improve the persuasive effect of any media campaign. Understand the impact of neuroimaging technologies on neuromarketing research. Learn how the nervous system influences neuromarketing methods. Use eye tracking, EEG, GSR and fMRI research to solve marketing, social advocacy, advertising communication, and public campaigns.
Articles (6)
Stop splashing, start convincing
2015-08-24
I often start my keynotes by pouring water on a brain. It is a good grabber to help my audience understand the value of decoding persuasion. Our brains are under attack. And the flood of messages attempting to get our attention, create understanding and influence our behavior is not stopping anytime soon. This is not only wasteful when you consider the million of dollars spent in advertising alone, clearly unnecessary.
The Psychology of Neuromarketing: Exclusive webinar with Dr. Christophe Morin
2015-07-13
In this webinar produced by The Society for Media Psychology and Technology, Dr. Christophe Morin highlights the limits of conventional media research. Dr Jerri Lynn Hogg, Director of the Media Psychology program at Fielding Graduate University and current president of the Society is the moderator. She invites Dr. Morin to discuss the benefits and limits of neurophysiological methods now used to understand critical constructs like attention, emotion, memory and behavior.
Media and Neuroscience: A Connection you Cannot Miss
2015-07-08
If you are a professional in media, advertising, branding, public relations, or communication, you will benefit from learning how media and neuroscience intersect. Simply put, media neuroscience helps you improve the effectiveness of ads, websites, public service announcements, internal communication, fundraising campaigns, and so much more.
Interview of Dr. Morin and Dr. Zak on how brains process mobile ads
2015-06-30
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no matter the screen. To determine if their advertising is effective, marketers have traditionally turned to self-reported market research techniques, but those approaches have limitations.
Neuromarketing: The new science of consumer behavior
Society
(2011) Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over ...
Oxytocin Increases the Influence of Public Service Advertisements
PLoS ONE
2013-02-23
This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model.
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