Program Vice President, Infrastructure Solutions & Cloud | International Data Corporation (IDC)
Toronto, ON, CA
In demand as a speaker on emerging technologies, he is also a frequent commentator and writer for both IT trade and business media
David Senf is IDC Canada's Program Vice-President, Infrastructure Solutions & Cloud. His team tracks servers, storage, networking, security, system management, operating systems and virtualization. The ecosystem that surrounds these technologies is examined too from ITIL to compliance to business continuity. He works with vendors, the channel, and end-user customers to form a complete picture of market direction.
In the decade prior to joining IDC, he sold, managed and implemented IT consulting initiatives ranging from Web portals to online presence. His accumulated understanding of technology trends from a business strategy and IT "nuts and bolts" perspective enriches his research with both strategic and tactical advice. He has taught courses he developed on SOA and XML at the University of Toronto.
In demand as a speaker on a range of emerging technologies, he is also a frequent commentator and writer for both IT trade and business media.
Areas of Expertise (14)
Associated IDC Services (3)
- Canadian Infrastructure and Cloud Solutions
- Canadian Cloud Services: Overview
- Canadian Security Market Dynamics
Media Appearances (6)
Yahoo hack of 1 billion accounts is biggest data breach ever
IT World Canada
Just a few months after announcing that in 2014 500 million accounts were hacked, Yahoo Inc. is at it again, disclosing this week that in 2013 one billion accounts were hacked in the largest data breach recorded in history.
Next steps for affected users are simple, says David Senf, vice-president of infrastructure solutions group at analyst firm IDC Canada. Reset your password and start using good habits when creating passwords on other sites....
Open source innovation is significantly impacting the IT marketplace: IDC Canada
Open source is having a huge effect on IT operations. In fact, it has fundamentally changed the marketplace, according to David Senf, program vice president, Infrastructure Solutions Group, at IDC Canada.
The future of IT: Four points on why digital transformation is a big deal
IT World Canada
There are currently more than 3.8 billion mobile phones on the planet — just think of the opportunities, offered David Senf, vice president of infrastructure solutions for IDC Canada.
He argued that digital transformation is an even bigger consideration than security — and responding to business concerns is a top concern for IT in 2016.
FBI vs. Apple: how legislation struggles to keep pace with technology
IT World Canada online
David Senf, IDC Canada’s vice president of infrastructure solutions, provided some thoughts via email on the fallout from the recent chapter in the ongoing Apple vs. FBI saga, and said the question that needs to be asked is the impact of weaker security.
“Although the math and solutions behind encryption are still safe after the FBI entered the phone in question, the tactic of breaking through, or apparently creating another vulnerability is at issue,” he said. “It is never a good idea to weaken security for isolated cases, as security is then weakened for all of us.”
Because the U.S. is moving backwards on this issue, said Senf, it is putting device makers, security vendors and its own citizens at more risk than countries such as Canada, although he said this particular case could have been worse had Apple been forced to unlock the phone...
Canadian telecom companies aiming to crack into cloud services
The Globe and Mail online
“Telus is well known in the Canadian market as a telecom provider. To establish itself as a leading provider of cloud services, it has to increase its brand awareness and service perception in cloud,” wrote David Senf, program vice-president at IDC’s infrastructure solutions group.
Mr. Senf added that Telus should be able to promote itself as a cloud provider by highlighting its “robust communication network” and the fact that it has already been operating data centres for 20 years...
IT departments seek no-name servers as budgets fall: report
IT World Canada online
“Outside of the larger scale usage of ODM boxes by Montreal’s OVH and trials among other hosters/service providers, Canada has far fewer deployments than our neighbours to the south,” warned David Senf, VP of infrastructure solutions and cloud at IDC.
“Shipments of x86 servers from firms outside the top server brands of Dell, HP, Lenovo and Cisco aren’t gaining as much traction in Canada due to lower mega data center buildout found in the US,” he continued. “Approximately 6% of our x86 server market is ODM vs. greater than 30 per cent of the US market.”...
This IDC study provides IDC estimate of the current public cloud market and forecast that stretches to 2020.
This IDC Presentation examines the move to IaaS and PaaS, the need for better IT operations, understanding of shared security responsibilities, and hybrid cloud buying criteria. Moreover, this document explores hybrid cloud maturity levels in Canada. This document covers a wide range of IDC supply-side (provider) research and demand-side (end user) research as well to provide a well-rounded view into hybrid cloud in Canada for 2017. Hybrid cloud is changing quickly within Canada as the nature of both public cloud adoption and on-premise purchases change too.
This IDC study reviews the top 10 IT security product vendors in Canada. Factory revenue is collected from IDC's Canadian Security Software Tracker and Security Appliance Tracker. The top 10 vendors generate activity from a mix of seven security submarkets highlighted in this study: endpoint, identity and access management (IAM), messaging, network, security and vulnerability management (SVM), web, and "other" security. The vendors covered in the document are CA Technologies, Check Point, Cisco, Fortinet, Hewlett Packard Enterprise (HPE), IBM, Intel, Oracle, Palo Alto, and Symantec.
This IDC study forecasts all security markets in Canada, including hardware, software, SaaS, and security services, down to the subfunctional level as defined in IDC's Worldwide Security Products Taxonomy, 2016 (IDC #US41149416, April 2016). Several changes were made to the taxonomy for 2016, which are outlined in the Market Definition section. This document is the fourth in a series of yearly security forecasts that are published by IDC Canada. The security market was worth $1.92 billion in 2015 and is expected to reach approximately $2.67 billion by 2020 at a five-year CAGR of 6.8%.
"In 2015, the Canadian economy was hit hard by the falling price of oil and devaluation of the dollar, but IT security spend will likely be one of the last budgets to be cut," says Kevin Lonergan, senior analyst, Infrastructure Solutions, IDC Canada. "IDC survey data shows that IT security concerns are rising amongst C-level executives, and investment are expected to be strong throughout the forecast period."
This IDC Presentation reviews the results from the Canadian channel cloud impact survey. Along with CDN, IDC conducted an in-depth study of the channel to determine how they are faring given rapidly changing market dynamics. We analyze their revenue (top and bottom line), sales cycle, implementation speed, and other business metrics against their ability to absorb and sell new technologies. Further, we look at the perceptions of the vendors they work with, their planned investments, maturity level around cloud, and a host of other aspects of their business. Our focus this year was on cloud. There are key learnings for vendors looking to optimize their channel programs to align both to channel maturity and to customer demand. Moreover, those in the channel can learn about cloud-related actives of their peers and how to best advance their business.
This IDC Presentation provides an analysis of Canadian brand perceptions of security consulting service providers. It is part of an annual series of brand perception documents that cover the various security markets in Canada...
Industry Development and Models
This IDC study presents IDC's taxonomy for the security services market. It provides the definitions of security services across four major segments: consulting, implementation, operations, and education and training. It is the foundation ...
This IDC Presentation offers guidance to ICT vendors on surviving in the downside of the commodity cycle — what to do when the bubble bursts? It is a follow-up to IDC Canada's recently published Oil Price Crunch: How Will ...
This IDC Presentation provides a snapshot highlighting the impact on energy sector ICT investments. The core assumptions underpinning the IDC's forecast for the oil and gas sector have significantly deteriorated in the past six months ...
This IDC study presents IDC's taxonomy for the security services market. It provides the definitions of security services across four major segments: consulting, implementation, operations, and education and training. It is the foundation for IDC's forecast and market share documents for security services. The taxonomy is used by IDC analysts to generate IDC market sizing, forecasts, and company models. IDC's security services taxonomy presents a comprehensive and standardized view of the worldwide security services marketplace. It is the premier source for defining and categorizing security services.
This IDC Presentation offers guidance to CIO and other IT decision makers on surviving in the downside of the commodity cycle — how to make good choices after the bubble burst. This Presentation is a follow-up to IDC Canada's recently published Oil Price Crunch: How Will the Canadian Energy ICT Market Respond to "Lower for Longer" Oil Prices? (IDC #CA41032416, Feb 2016).
This Presentation contains three components. First, it recaps the economic environment that we're now confronted with. Second, it provides short-term, medium-term and long-term guidance by hardware, software, services, communications, and internal staffing. The final section notes IDC Canada's advice for "what to do and what not to do" in this crisis.
The market has changed, and successful CIOs need to embrace this fact to succeed in this tougher landscape.
Canadian large and midmarket organizations' use of Big Data is expected to nearly double through 2016. One in six organizations is at a basic level of Big Data maturity today, while one in three organizations says it will be starting the first Big Data projects in just 12 months. Canadian finance and public sector services lead the way. This IDC presentation reviews the state of Big Data projects and intentions in Canada. It is based on survey research collected across several studies throughout 2015.
"Big Data and Analytics hits its stride in Canada through 2016 as organizations apply machine learning, natural language processing, and analysis tools to a wide variety of data sources. They do this to solve very specific problems for the most part, while an elite few work on game-chancing initiatives," says David Senf, program VP, Infrastructure Solutions.
This IDC Presentation explores the historical Canadian datacentre infrastructure trends from a market and vendor perspective. In total, historicals from 16 submarkets across storage, server, security, and network equipment are included, as well as historical revenue for the top 5 vendors across all markets (Cisco, HP, IBM, Dell, and Oracle). A brief summary of each vendor's major developments and acquisitions over the past six years is included as well.
This IDC study reviews the top 10 IT security vendors in Canada. Factory revenue is collected from IDC's Canadian Software Tracker and Security Appliance Tracker. The top 10 vendors generate activity from a mix of seven security submarkets highlighted in this study: endpoint, identity and access management (IAM), messaging, network, security and vulnerability management (SVM), Web, and "other" security. The vendors covered in the document are CA Technologies, Check Point, Cisco, Fortinet, HP, IBM, Intel-McAfee, Oracle, Palo Alto, and Symantec.