Director, Strategic Marketing Integration | Digital Brand Expressions
Plainsboro, NJ, US
Expert and experienced speaker on digital content marketing including SEO, pay-per-click advertising, and social media marketing
Marc has over 25 years experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. Most recently before joining DBE, he was an account director with Medicus, the pharmaceutical/marketing arm of Publicis. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans. He is a frequent speaker at major conferences on search and social integration and analytics. Marc is an active member of SEMPO (Search Engine Marketing Professionals Organization) and on the board of the Marketing Executives Networking Group (MENG).
Industry Expertise (6)
Areas of Expertise (6)
Ohio Wesleyan: 1978
Event Appearances (3)
MarketingProfs B2B Forum Boston
eConsultancy Peer Summit NYC
CFA Society of Philadelphia Professional Development Day Convention Center - Philadelphia
Sample Talks (2)
Digital Content Marketing for ROI Success
Maximize your online ROI through coordinated use of search and social marketing tactics and then close the loop with conditional content marketing techniques that drive action/sales.
Remarketing & Retargeting: The New Behavioral Ads
Marc Engelsman will share b2b and b2c client case studies from Digital Brand Expressions’ experience in leveraging this powerful paid search tactic – that can be used as follow-up to non-converting organic and paid search visits alike.
Key considerations that will be discussed include identification of appropriate conversion/non-conversion triggers, selection of appropriate ad types and content to compel post-initial click conversion (image/display, text, etc.), customizing post-click/pre-conversion ad timelines, and utilizing analytics to not just prove ROI but improve initial paid search performance.
- Workshop Leader
- Author Appearance