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Ira Kalb - Kalb & Associates + University of Southern California. Los Angeles, CA, US

Ira Kalb

CEO + Professor of Marketing | Kalb & Associates + University of Southern California

Los Angeles, CA, UNITED STATES

Entertaining and educational speaker that can speak to branding, crisis management, and all things marketing so the audience will leave with

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Biography

Ira Kalb is a consultant, trainer, author, speaker, and professor who is President of Kalb & Associates, an international consulting and training firm, K&A Press, a publishing firm which publishes the books and articles he has authored, and Out-of-This World Marketing, a boutique marketing firm that creates marketing communications that sell. He teaches courses in marketing, sales, management, and business systems for major universities and organizations around the world. He has won numerous teaching awards including the Golden Apple Teaching Award in 2009 and 2011— his first two years of eligibility. Based on his expertise in marketing, he is frequently interviewed in TV, radio and print news media, and is a regular contributor to Business Insider. Elected President of the Southern California American Marketing Association in 1995, Kalb has over 38 years of marketing and management experience having served as President and Vice-President of Marketing for COMPAL computer systems, a pioneer in the microcomputer industry partly-owned by Xerox, and a senior management consultant for Accénture. He is also an artist and a woodwind musician who served on the Board of Directors of Enkeboll Designs and the Jazz Bakery — a non-profit corporation that showcases world-class musical talent in a world-renowned venue.

Industry Expertise (4)

Education/Learning

Management Consulting

Advertising/Marketing

Training and Development

Areas of Expertise (6)

Building Better Brands

Zero-Budget Marketing

Using Social Media for Greater Success

Creating Advertising That Sells

Selling for Greater Profitability

High-Technology Marketing

Education (2)

UCLA: MBA, Marketing and Business Management 1972

Elected President of the Graduate School of Management Students Association

UCLA: BS, Bio-Engineering Systems 1970

Graduated with Honors

Affiliations (3)

  • Business Insider
  • University of Southern California Ambassadors
  • UCLA Alumni Association

Sample Talks (1)

Building Better Brands

An organized system for building better brands to compete in an increasingly cluttered and confusing marketplace.