Michael Pranikoff
Global Director, Emerging Media | PR Newswire
Washington, DC, UNITED STATES
Speaks on technology trends shaping the future of media and public relations
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Biography
Michael is the Global Director of Emerging Media at PR Newswire where he has worked since 1998. He is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing.
Immersed in the technology industry in and around the Washington, D.C. area, Michael has worked with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media.
Michael is a prolific speaker, author, commenter, and blogger on PR, marketing, social media, content marketing, future trends & evolving media, and the intersection of technology and public relations.
Michael graduated from Syracuse University with a degree in Speech Communications.
Industry Expertise (5)
Information Technology and Services
Media Production
Social Media
Media - Online
Public Relations and Communications
Areas of Expertise (9)
Social Media Marketing
Multimedia Marketing
SEO
Search Engine Marketing
Multimedia Communications
Visual Storytelling
Emerging Media
Press Releases
Content Marketing
Education (1)
Syracuse University: Bachelors, Speech Communications
Links (6)
Event Appearances (17)
KEYNOTE INTRODUCTORY ADDRESS; KEYNOTE SPEECH
Content Marketing and Communications Leadership Forum Boston, Massachusetts
2012-08-02
Vetting in the Age of Social: Who Do You Trust?
SXSW Interactive 2012 Austin, Texas
2012-03-13
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social
Content Marketing World 2012 Columbus, Ohio
2012-09-06
Audience Evolution – Where Does the Audience Find Your Media
You Too Social Media Conference Kent State University
2012-04-13
Continuous Connection, Continuous Engagement
Inbound Marketing Summit Boston, Massachusetts
2010-10-06
Law and Social Media: Industry Leaders Forecast the Future
11th Annual Minority Corporate Counsel Association Conference Chicago, Illinois
2012-03-21
PR 2.0: Dead as a Doornail, or Still Alive & Kicking?
Web 2.0 Expo San Francisco, California
KEYNOTE INTRODUCTORY ADDRESS
The Social Consumer: Case Studies & Roundtables The City University of New York
2011-03-23
Panel Moderator: Making Your Social Content Directional
The Social Consumer: Case Studies & Roundtables The City University of New York
2011-03-23
Audience Evolution – Where Does the Audience Find Your Media
Online Marketing Summit 2012 San Diego, California
2012-02-08
KEYNOTE SPEECH: Audience Evolution – Where Does The Audience Find Your Media?
Social Media Strategies Summit Chicago, Illinois
2012-04-18
KEYNOTE SPEECH: Audience Evolution
PRSA Portland Metro Chapter 2012 Communicators Conference Portland, Oregon
2012-05-09
KEYNOTE INTRODUCTORY ADDRESS
San Francisco Content Marketing and Communications Leadership Forum San Francisco, California
2012-05-16
PR In A Web 2.0 World
PRSA Northeast Conference Buffalo, New York
You've Got Content...Now What?: Tactics and Strategies for Helping Your Content Be Found
Content Marketing World 2011 Cleveland, Ohio
2011-09-08
KEYNOTE SPEECH
Digital World Expo 2012 Las Vegas, Nevada
2012-09-28
The New Rules for Modern Communication: Why the Next Big Trend in PR Is Agile Engagement
PRSA 2012 International Conference San Francisco, California
2012-10-14
Sample Talks (5)
The New Rules for Modern Communication: Why the Next Big Trend in PR Is Agile Engagement
Gone are the old days of one-way marketing and communications. Successful content today is conversational, drives behavior and is a more continuous form of storytelling than ever before. To maximize success, we must also become agile in our execution. During this presentation, you’ll learn about the mega trends that are modernizing marketing and communications, their benefits and best practices for leveraging the opportunities. Michael will also offer real-world case study examples.
Vetting in the Age of Social: Who Do You Trust?
Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. Michael will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information / content is prioritized and weighted by trust.
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social
In order for content to be shared today, it has to be found first…but today’s marketer can speed up the process by learning how to first create content that is directional in nature but also by learning how to syndicate their content effectively in order to reach audiences both organically and with speed. Michael shows how integrating search, social, and syndications can have extraordinary results raising the visibility & engagement of your brand, product, or message with your intended audience.
Audience Evolution – Where Does the Audience Find Your Media
Where audiences get their media is changing rapidly. These changes depend on the type of content you are pushing and to whom you want to be receiving that content. Michael Pranikoff will discuss how mobile technology is (re)shaping the media distribution industry while incorporating key points from the study. Michael will also talk about how these changes can work with your message and how PR & Marketing departments are beginning to look and work a lot more like Agile Developers.
Continuous Connection, Continuous Engagement
As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. Michael Pranikoff, Global Director of Emerging Media for PR Newswire, will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns.
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
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