Tom Arhontoudis
Professor and Coordinator, School of Marketing | George Brown College
Toronto, ON, CANADA
Accomplished and innovative senior marketing professional with over 20 years of planning and strategizing experience
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Biography
Tom has been a member of the George Brown College faculty since 2004. He is an accomplished and innovative senior marketing professional with over 20 years of planning and strategizing experience for a variety of companies in the Financial Services, Retail, Automotive and Non-
for-Profit sectors across North America and Europe. Bringing his Mad Men insight to the lecture hall is what Tom does best and is passionate about marketing’s power to not only sell products but to cultivate consumer behaviour and culture. Tom has also taught courses at Ryerson University and has been a member of the Canadian Marketing Association’s Brand and Strategic Planning Council.
Industry Expertise (6)
Education/Learning
Non-Profit/Charitable
Automotive
Retail
Financial Services
Advertising/Marketing
Areas of Expertise (5)
Product Launches
Relationship Marketing
Customer Experience Framework Design
Strategic Planning
New Brands
Education (3)
York University : BA, Mass Communication, Political Science, Economics 1989
Hons
Washington State University: MA, Communication 1992
Syracuse University: PhD, Communications 1995
Media Appearances (1)
Battle strategies for besieged brands
Strategy online
2014-04-28
I have two kids. And like most young kids, they constantly fight, provoke and scream at each other. When one kicks, the other most often kicks back. When one points a finger, the other points one back. There are tears and complaints, but seldom is the issue resolved and this goes on day in and day out. As a parent I try to mediate, be objective and always end up telling them “two wrongs do not make a right.” This relationship between my kids is fairly representative of the relationship between big business like P&G and not-for-profits like Greenpeace. As a marketer, I would offer the same advice to brands as I do to my kids.
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