Tyra Burton
Professor, Marketing & Professional Sales | Kennesaw State University
Kennesaw, GA, UNITED STATES
Tyra Burton has taught for 20 years in higher education and is a published author in social media marketing and the entertainment industry.
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Biography
Tyra Burton is a senior lecturer of marketing at Kennesaw State University and the author of "Socially Engaged: The Author’s Guide to Social Media," written with Jana Oliver. A recipient of both the Coles College Undergraduate and Innovative Teaching awards, she specializes in bringing real-world applications to the classroom while presenting cutting-edge material.
Burton has an extensive background in social media and is a frequent workshop presenter, panelist and columnist on the subject. She also researches and teaches on topics connected to the entertainment industry, pop culture, gaming, geek culture, and gender and sexuality.
As a published author, she is familiar with the publishing industry both from traditional and self-published perspectives.
Industry Expertise (9)
Advertising/Marketing
Education/Learning
Writing and Editing
Social Media
Media - Online
Media - Print
Publishing
Entertainment
Computer Gaming
Areas of Expertise (15)
Advertising & Marketing
Social Media
Writing & Editing
Research
Blogging
Social Media Marketing
Consumer Behavior
Word of Mouth Marketing
Entertainment
Entertainment Marketing
Publishing
Gaming
Gender Issues
Pop Culture
Podcasting
Accomplishments (3)
Distinguished Undergraduate Teaching Award for Coles College (professional)
2016-05-01
Tyra Burton demonstrated the development and implementation of innovative pedagogy that exhibits creativity, honors individuality and diversity; addresses current practice, trends, and issues in one’s discipline and higher education; and is based on evidence that it facilitates student learning.
Innovations in Teaching Award (professional)
2015-05-01
The Innovation in Teaching Award is awarded based on a record of implementing and developing novel and enhanced classroom approaches for undergraduate teaching. These teaching approaches illustrate the faculty member’s involvement in his/her classroom and are echoed in the positive reflections on the student learning.
Board of Directors, Georgia Romance Writers (professional)
Vice President of Communications Established extensive social media presence, policy and best practices for the organization.
Education (2)
Georgia Institute of Technology: M.S. in Management 1992
Georgia State University: B.B.A. 1990
Affiliations (4)
- Atlantic Marketing Journal
- Atlantic Marketing Association
- Atlanta Chapter AMA
- Romance Writers of America
Links (3)
Media Appearances (1)
KSU graduate finishes with help from family, benefactors
MDJOnline.com online
2016-05-09
Professor Tyra Burton is quoted in the article speaking about a graduating student.
Event Appearances (11)
Niche Markets in eBooks and Print (for Writers)
DragonCon Electronic Frontiers Forum Atlanta, Georgia
2016-09-02
Internet Marketing (for Authors): Conquering Social Media
DragonCon Electronic Frontiers Forum Atlanta, Georgia
2016-09-03
Which Gender is Which? Gender Issues in Fandom & Writing
Conjuration 2016 (Fantasy Convention) Atlanta, Georgia
Women in Sci-Fi, Fantasy & Fandom
Conjuration 2016 (Fantasy Convention) Atlanta, Georgia
“The Other Social Networks: Using LinkedIn, Twitter, Tumblr and Blogs as Teaching Tools’
Marketing Management Association Fall Educator Conference Minneapolis, MN
2012-09-19
“Developing a Social Media Class for the Curriculum”
Georgia Association of Marketing Educators Milledgeville, GA
2012-03-01
"Personal Branding Seminar,"
Breaking into Business Coles College Career Center, KSU
2011-10-01
The Sexuality of Sherlock
221B Con - A Sherlock Holmes Convention Atlanta, GA
#GotSocial: An Author Assistant's Guide to Social Media
Novelist Inc. Convention Tampa, FL
The Best Defense in the Online World: Be Socially Engaging
Atlanta Food Service Expo Atlanta, GA
Website Sweet Website: How to Use Your Website to Drive Sales and Encourage Fan Engagement
Moonlight & Magnolia Writers Convention Atlanta, GA
Recent Papers (1)
Digital Word-of-Mouth and the Gender Implications
Association of Marketing Theory and Practice
2013 Consumers can now easily access data and exchange sentiments regarding products and services on an unprecedented scale, and often in real time, through digital connections. The Internet and mobile technologies have made sharing of information and opinions among consumers easier than ever. The capacity of online participants to inspire and transform perspectives has been touted to surpass the radical potency of television when it entered the consumer’s province during the 50’s. Men and women use social media sites to learn about new products, to become smarter shoppers and to feel good about a purchase they might have already made. College students are so driven to continuously connect that they chain themselves to the technology 24/7. As digital natives, they are so thoroughly immersed in the process that they possess an indigenous aptitude to operate and fully function within the techno world...