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ExpertFile CEO Peter Evans to deliver first keynote of the Business Marketing Association Program Year

From Thought Leader to Market Leader: Rise Above the Noise with Thought Leadership Marketing


Denver, September 28, 2015

Your key employees are often the most valuable, yet most underutilized asset for your marketing programs. The latest research shows that customers place a high degree of trust in subject-matter experts as they interact with brands. Why? Experts don’t simply pitch products, they communicate perspectives which help you tell your story better.

Join us for this hands-on session with Peter Evans, a noted authority on expert marketing programs and technologies who has implemented programs with clients ranging from mid-size professional services firms to Fortune 500 organizations. Don’t miss all the practical tools, tips and case studies he will share to help you boost your marketing programs and drive sales. Peter hails from Toronto and shares his expertise for our first keynote of the BMA Colorado Program year!

Takeaways from this Keynote Presentation:

  • How to build a compelling case for expert marketing programs with senior management
  • How to quickly get buy-in across your organization and quickly identify your “expert inventory” so experts will contribute more marketing content for your programs
  • Identify the four critical keyword metrics that will help you select better topics for your experts and drive better engagement
  • Learn what expert content information and formats drive the most customer engagement on your website and across social channels
  • How to position your experts as go-to sources for reporters when breaking news develops
  • How to measure the success of your expert marketing program

For more information, visit expertfile.com or email info@expertfile.com.


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About BMA Colorado

At the Colorado Chapter of the Business Marketing Association, you will network, exchange ideas and tap into the wisdom and experiences of business marketing professionals from local companies and agencies as well as independent business owners and consultants. Our members are leaders in the fields of business-to-business marketing and advertising and represent a wide range of skills – digital marketing, research and data analysis, media relations, social media, content marketing, product management and channel marketing to name a few.


Media Contact

info@bmacolorado.org (303) 607-9957

About ExpertFile

ExpertFile is the leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders. Marketing departments and agencies use our cloud-based platform to publish, promote and measure the performance of their expert content to engage a range of audiences such as customer prospects, media and conference organizers. Clients include Constant Contact, State University of New York (SUNY), Pearson Education, University Health Network, ADP and University of Ontario Institute of Technology.


Media Contact

graine@expertfile.com 1-800-693-9126


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