Built for healthcare
Healthcare institutions rely on ExpertFile to profile their top staff and researchers. Highlight your experts to media, events, donors and prospective research partners with your own customized Expert Center.
“ExpertFile really helps our team present our medical experts in a more organized and engaging manner to reporters and other audiences. We’re seeing significant gains in both our website traffic and an increased number of inquires from international media.”
Key benefits of ExpertFile
As the media industry undergoes a massive transition there are fewer journalists to cover stories that healthcare providers want to tell about their world-class research happening at their institution. This means that hospitals must step in to fill the void to tell their own stories and become the media (not just pay for it).
Hospitals and other health care organizations need to be much more responsive in the age of email and Twitter to news events. Instead of simply putting out press releases, ExpertFile helps PR professionals connect their researchers to real-time news, increasing the interest of journalists looking for expert opinions to cite in their articles or news segments, and gaining additional visibility and exposure for the expert and their institution.
A common challenge faced by many hospitals & medical organizations is how to gain visibility for their experts. Creating a standalone expert center is often not enough to drive their discovery in Google search results. ExpertFile uses powerful, indexable software to help improve search rankings for researcher’s profiles to make sure their content is discoverable by those looking for it.
In addition, ExpertFile’s easy to use platform makes it easy for a hospital’s marketing department to manage incoming speaking inquiries and media requests for their experts which helps ensure maximum exposure for their organization’s thought leaders.
Researchers produce countless papers, videos and slide presentations, which are published online for patients & fellow researchers to access. Unfortunately this content is strewn across the web in a range of personal accounts and very rarely connects back to the expert’s resident hospital or institution. ExpertFile helps these doctors and medical researchers pull together their content in ways that drive visibility and engagement for them and their institution.
Another challenge for marketing departments is finding ways to measure the effectiveness and visibility of their researcher’s profiles. ExpertFile helps solve this problem through its comprehensive dashboard, which provides marketing departments with rich analytics around the effectiveness of their expert content and how to improve profiles for better visibility and impact.
Even the most well funded hospital marketing or IT departments is challenged to keep up with the speed at which online marketing is continuing to evolve. It no longer makes sense for organizations to build their own custom software in house when a better, faster and more affordable solution is available. ExpertFile offers organizations a turn-key cloud-based solution, that is fully customizable to match an organization’s look and feel and makes profiles easily embeddable within an organization’s existing website.
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