Adriane Randolph
Associate Professor of Information Systems & Executive Director, BrainLab | Kennesaw State University
Kennesaw, GA, UNITED STATES
Dr. Adriane B. Randolph is the founder and executive director of the BrainLab and an Associate Professor of Information Systems
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Biography
Dr. Adriane B. Randolph is the founder and executive director of the BrainLab and an Associate Professor of Information Systems in the Michael J. Coles College of Business at Kennesaw State University. She is also President and co-founder of nürltec, a unique consulting firm leveraging neurophysiological tools and techniques to help organizations gain deeper insights about the perceptions of their customers and employees. Prior to academia, Dr. Randolph worked for Accenture, a leading information technology and management consulting firm, implementing change management and human performance tools in the federal government sector in Washington, D.C.
Dr. Randolph’s research of 14+ years focuses on brain-computer interface systems which allow for non-muscularly controlled assistive technologies and reflect varying cognitive states. As director of the KSU BrainLab, she is working to discover impactful solutions for brain-computer interfaces by uncovering the underlying characteristics that affect users’ control. Other research interests include human-computer interaction, neuro-information systems, and process improvement.
Industry Expertise (2)
Education/Learning
Information Technology and Services
Areas of Expertise (5)
Neuro-Information Systems
Systems Design
Brain-Computer Interfaces
Human-Computer Interaction
Process Improvement
Education (2)
Georgia State University: Ph.D., Computer Information Services 2007
PhD Project Information Systems Doctoral Students Association, SREB Scholar, KPMG Doctoral Scholar, NSF GRFP Award, AIS, ACM, NSBE
University of Virginia: B.S., Systems Engineering 1999
Resident Staff Co-Chair, NSBE, Tau Beta Pi, IMP Society, 13 Society, Raven Society, Rodman Scholar President, Mahogany Dance Troupe, First Year Student Council
Affiliations (1)
- nürltec : President/CEO
Links (4)
Media Appearances (1)
State leaders: Distracted driving a factor in more deaths
MDJ Online.com online
2017-03-04
The number of drivers and passengers killed on Georgia’s roads has increased in recent years, and several leaders in Cobb and the state say fueling the big increase is a small thing in almost every driver’s vehicle — their cellphone.
Recent Papers (3)
Brain Games as a Potential Nonpharmaceutical Alternative for the Treatment of ADHD
Journal of Research on Technology in Education
2014 Attention deficit hyperactivity disorder (ADHD) is the most commonly diagnosed childhood neurobehavioral disorder, affecting approximately 5.5 million children, of which approximately 66% take ADHD medication daily. This study investigated a potential nonpharmaceutical alternative to address the academic engagement of 5th through 11th grade students (n = 10) diagnosed with ADHD. Participants were asked to play “brain games” for a minimum of 20 minutes each morning before school for 5 weeks. Engagement was measured at three points in time using electroencephalogram, parent and teacher reports, researcher observations, and participant self-reports. An analysis of the data supports the hypothesis that daily use of brain games can help strengthen focusing ability and executive functioning in adolescents with ADHD. The results provide hope for those searching for an alternative or supplement to medication as a means of helping students with ADHD engage in the classroom.
Into the Mind of the Seller: Using Neurophysiological Tools to Understand Sales Techniques
System Sciences (HICSS), 2013 46th Hawaii International Conference
2013 Neurophysiological recording techniques are helping provide marketers and salespeople with an increased understanding of their targeted customers. Such tools are also providing information systems researchers more insight to their end-users. These techniques may also be used introspectively to help researchers learn more about their own techniques. Here we look to help salespeople have an increased understanding of their selling methods by looking through their eyes instead of through the eyes of the customer. A preliminary study is presented using electroencephalography of three sales experts while watching the first moments of a video of a sales pitch to understand mental processing during the approach phase. Follow on work is described and considerations for interpreting data in light of individual differences.
The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice
The Kennesaw Journal of Undergraduate Research
2012 The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
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