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Alexi Mann - CAA South Central Ontario. Thornhill, ON, CA

Alexi Mann

Director, Marketing, Shared Services | CAA South Central Ontario

Thornhill, ON, CANADA

Marketing executive with over 20 years of leadership and marketing experience with both start-up and mature brands.

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Biography

Alexi leads CAA Club Group's shared marketing services division, overseeing the CAA brand and CAA Magazine, database marketing, analytics, research and all marketing communications development. She has a keen focus on the connectivity between analytics, sales, marketing, operations and client experience.

Industry Expertise (4)

Advertising/Marketing Business Services Financial Services Furniture

Areas of Expertise (6)

Brand Strategy & Positioning Marketing Communications & Content Development Direct Marketing Integrated Marketing Competitive Intelligence & Business Research Customer Segmentation

Education (2)

York University - Schulich School of Business: CAA Masters Certificate 2016

University of Toronto - University of St. Michael's College: BA, English, History 1991

Media Appearances (1)

CAA drives home its other benefits

Strategy  

2017-03-21

“Any research that we do or consumer we speak to, CAA is synonymous with trust and roadside assistance,” Mann says. “We have so much more that we need to break through in the minds of consumers.”

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