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Biography
Amber Hutchins, Ph.D. teaches courses in the public relations concentration including PR Writing, PR Campaigns, and Social Media for Public Relations. Her primary areas of research are PR ethics, social media, and media criticism. She has worked in health care, entertainment, and nonprofit PR, and has served as a social media consultant for government and public agencies. Her upcoming book explores theory and practice of social media for public relations.
Industry Expertise (4)
Education/Learning
Public Relations and Communications
Social Media
Writing and Editing
Areas of Expertise (4)
Social Media
Public Relations
Press Releases
Media Criticism
Education (3)
University of Utah: Ph.D., Communication 2008
Arizona State University: M.M.C., Mass Communications/Media Studies 2002
Phi Kappa Phi Honor Society, College of Public Programs Dean's List
Arizona State University: B.A., Journalism, Public Relations 1999
1997 ASU Summer Communication Program, London, Dublin and Edinburgh
Links (1)
Media Appearances (1)
Yik Yak Layoffs May Signal Maturity For Atlanta's Tech Startups
WABE 90.1 FM online
2016-12-12
The Atlanta-based technology start-up Yik Yak laid off more than half of its staff last week. The social media mobile app was big on college campuses when it launched in 2013, but recently it’s seen slow growth and faced backlash from users protesting hate speech and bullying.
Recent Papers (2)
Beyond resumes: LinkedIn for marketing educators
Journal of Research in Interactive Marketing
2016 This paper aims to explore expanded uses for LinkedIn.com as a teaching tool, beyond introductory assignments, for in-demand and emerging marketing techniques.
The anatomy of information: bio-data and wearable technology under examination
Phi Kappa Phi Forum
2015 Imagine attending class by slipping on a pair of high-tech eyewear like Google Glass, which allows you to view your lecture, interact with classmates and even access assignments through eye movements. Or show up for an exercise science course by accessing a bracelet that tracks heart rate, location and all of your movements--even while you sleep. It's not the plot of sci-fi movie--it's the present, and perhaps the inevitable future, of mobile learning. Innovations in smartphone and wearable technology have created unprecedented opportunities for personal and professional development, and more educators and students turn to apps and wireless devices to facilitate the educational process. As a result, mobile learning has become a top-priority initiative in many academic settings. But while wearable technology creates new opportunities for innovative teaching and learning, it also raises questions about privacy, access and ownership of student data. Sensors that track location, biometrics and other physiological data, (often referred to as "biodata") are becoming integrated with mobile devices--sometimes without the user's full awareness that data is being collected, and how it can or should be used. Devices like Google Glass, Fitbit fitness tracker and the recently announced Apple Watch have made wearable technology more accessible and more affordable to everyday mobile users, who already see their smart-phones as essential to their everyday lives...
Social