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Amber Hutchins - Kennesaw State University. Kennesaw, GA, UNITED STATES

Amber Hutchins

Assistant Professor of Communication & Assistant Director for Digital and New Technologies Education | Kennesaw State University

Kennesaw, GA, UNITED STATES

Amber Hutchins, Ph.D. teaches courses in the public relations concentration including PR Writing and Social Media for Public Relations

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Biography

Amber Hutchins, Ph.D. teaches courses in the public relations concentration including PR Writing, PR Campaigns, and Social Media for Public Relations. Her primary areas of research are PR ethics, social media, and media criticism. She has worked in health care, entertainment, and nonprofit PR, and has served as a social media consultant for government and public agencies. Her upcoming book explores theory and practice of social media for public relations.

Industry Expertise (4)

Education/Learning

Public Relations and Communications

Social Media

Writing and Editing

Areas of Expertise (4)

Social Media

Public Relations

Press Releases

Media Criticism

Education (3)

University of Utah: Ph.D., Communication 2008

Arizona State University: M.M.C., Mass Communications/Media Studies 2002

Phi Kappa Phi Honor Society, College of Public Programs Dean's List

Arizona State University: B.A., Journalism, Public Relations 1999

1997 ASU Summer Communication Program, London, Dublin and Edinburgh

Media Appearances (1)

Yik Yak Layoffs May Signal Maturity For Atlanta's Tech Startups

WABE 90.1 FM  online

2016-12-12

The Atlanta-based technology start-up Yik Yak laid off more than half of its staff last week. The social media mobile app was big on college campuses when it launched in 2013, but recently it’s seen slow growth and faced backlash from users protesting hate speech and bullying.

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Recent Papers (2)

Beyond resumes: LinkedIn for marketing educators


Journal of Research in Interactive Marketing

2016 This paper aims to explore expanded uses for LinkedIn.com as a teaching tool, beyond introductory assignments, for in-demand and emerging marketing techniques.

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The anatomy of information: bio-data and wearable technology under examination


Phi Kappa Phi Forum

2015 Imagine attending class by slipping on a pair of high-tech eyewear like Google Glass, which allows you to view your lecture, interact with classmates and even access assignments through eye movements. Or show up for an exercise science course by accessing a bracelet that tracks heart rate, location and all of your movements--even while you sleep. It's not the plot of sci-fi movie--it's the present, and perhaps the inevitable future, of mobile learning. Innovations in smartphone and wearable technology have created unprecedented opportunities for personal and professional development, and more educators and students turn to apps and wireless devices to facilitate the educational process. As a result, mobile learning has become a top-priority initiative in many academic settings. But while wearable technology creates new opportunities for innovative teaching and learning, it also raises questions about privacy, access and ownership of student data. Sensors that track location, biometrics and other physiological data, (often referred to as "biodata") are becoming integrated with mobile devices--sometimes without the user's full awareness that data is being collected, and how it can or should be used. Devices like Google Glass, Fitbit fitness tracker and the recently announced Apple Watch have made wearable technology more accessible and more affordable to everyday mobile users, who already see their smart-phones as essential to their everyday lives...

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