Brent Closs
Assistant Vice President, Corporate Marketing | CAA South Central Ontario
Thornhill, ON, CANADA
Marketing and branding professional focused on growing CAA Club Group's brands.
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Biography
Brent is a marketing communications professional whose career is built upon hard work, practical thinking and... most importantly, an education in the Fine Arts. Successful marketing, like successful art, influences the audience to behave in the the way you intend.
Brent has led several large-scale rebranding projects, dozens of product and service launch initiatives, technology integrations, and a wide variety of other marketing programs.
This is what Brent's really good at:
• Guiding companies through transformational change, especially building and reinventing brands
• Making complex topics simple to understand
• Building high performing teams that drive B2B marketing success while still keeping the end-user at the heart of all strategy
• Driving content marketing and consumer education programs
Brent started in marketing as a graphic designer so he knows how to build a brand from the outside in, starting with the customer.
Industry Expertise (3)
Advertising/Marketing
Insurance
Graphic Design
Areas of Expertise (3)
Marketing & Branding
Insurance
Strategy
Education (2)
University of Regina: MFA, New Media (Photography and Digital Media) 1998
Activities and Societies: Session Instructor for first year Fundamental Studio, tutored high school students, and designed and executed seminars for kids with ADHD and special needs. Graduated with honours from intensive studio art program combining practical application with intensive theoretical seminars. Received two teaching scholarships along with the Sun Life purchase award entrance scholarship.
Brock University: B.Hons., Visual Arts 1995
Graduated with honours from four-year art studio program. Only small contingent of students accepted into the fourth year of the program; typically 4-5.
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