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Geno Church - Brains on Fire. Greenville, SC, US

Geno Church

Word of Mouth Inspiration Officer | Brains on Fire

Greenville, SC, UNITED STATES

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

Media

Publications:

Geno Church Publication Geno Church Publication

Documents:

Audio:

Social

Biography

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the agency’s clients. He’s walked down the path with Fiskars Brands, The National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. He likes uncovering the DNA of sustainable word of mouth movements. Geno has spoken at events, presented webinars and facilitated workshops for the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney, and the Word of Mouth Marketing Association, among others.

Industry Expertise (4)

Advertising/Marketing Social Media Public Relations and Communications Direct Marketing

Areas of Expertise (8)

Word of Mouth Marketing Content Strategy Social Media Strategies Creative Direction Marketing Strategy Brand Identity & Development Customer Engagement Community Building

Accomplishments (4)

Word of Mouth Inspiration Officer – Brains on Fire (professional)

Brains on Fire helps organizations build movements. Born out of the bond between word of mouth marketing and identity development, we are devoted to helping organizations discover and sustain excitement about who they are and why they exist. Our process isn’t about creating a presentation. Or creative for the sake of being creative. It’s about building a movement. We create fans rather than customers.

Co-Author – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (professional)

2010-08-31

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you. Brains on Fire gives you the keys to building long-term momentum, both online and offline.

Recipient – Cause Marketing Award (Gold) (professional)

At the 2011 WOMMY Awards, the Brains on Fire team received the Gold Cause Marketing Award for Wonderopolis: Inspiring a New Literacy and Learning Experience. The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Cause Marketing Award celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative.

Judge – 2012 WOMMY Awards (Charitable Category) (professional)

The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Charitable Category celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative. Cause marketing is defined as a relationship between a company and a cause or nonprofit that the company wants to talk about in the marketplace.

Testimonials (1)

Howard Parry-Husbands, Director | The Influence Group

"Geno is a brilliant creative, a wonderfully engaging speaker and natural presenter, and most importantly, has dedicated his life to advancing the cause of PEOPLE and WOM and advocacy as the focus of marketing. Geno took the room on an emotional rollercoaster of great case studies from the hilarious power of Chick-fil-A's marketing genius and marketing disasters to the tear-jerking profundity of Love146."

Event Appearances (23)

KEYNOTE SPEECH – Word of Mouth Movements: Integrating Social Media with Offline Engagement

Socialize West 2011: Monetizing Social Media  San Francisco, California

2011-10-21

Word of Mouth Marketing

Social Fresh Nashville  Nashville, Tennessee

2010-01-11

People are the Killer App

Social Media Business Forum  Raleigh, North Carolina

2009-10-23

KEYNOTE SPEECH – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Executive Forum: The Leadership Series  Denver, Colorado

2012-05-17

How to Grow Word-of-Mouth Movements: People Are the Killer App

PRSA Webinar Series  Webinar

KEYNOTE SPEECH – People-Powered Brands: Empowering a Tribe of Internal Advocates

PRSA Connect 12  New York City

2012-09-11

Building Word of Mouth

GSA Technology Council Speaker Series  Greenville, South Carolina

2008-08-13

Lessons Learned in Igniting Word-of-Mouth Movements

San Diego Advertising Club Workshop  San Diego, California

2011-10-20

How to Create Offline Word-of-Mouth

Word of Mouth Crash Course Conference  Austin, Texas

2012-05-10

KEYNOTE SPEECH: Lessons Learned Igniting Word of Mouth Movements

Wisconsin PRSA Professional Development Conference  Green Bay, Wisconsin

2011-10-25

KEYNOTE SPEECH: The People-powered Brand

University Communicators Network Annual Conference 2012  Michigan State University

2012-03-16

Lessons learned in igniting word-of-mouth movements

IABC 2012 World Conference  Chicago, Illinois

2012-06-25

Word-of-Mouth Marketing

NewComm Forum 2010  San Mateo, California

The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements

PRSA International Conference 2010  Washington, D.C.

Lessons Learned Igniting Word of Mouth Movements

PRSA Georgia Chapter Speaker Series  Atlanta, Georgia

2012-04-12

KEYNOTE SPEECH: Lessons Learned Igniting Word of Mouth Movements

American Marketing Association Lincoln Speaker Series  Lincoln, Nebraska

2011-11-10

What a For-Profit Can Learn from a Non-Profit about Content Marketing

WOMMA Summit 2011  Las Vegas, Nevada

Word of Mouth Movements: Integrating Social Media with Offline Engagement

PRSA International Conference  Orlando, Florida

2011-10-16

How to Leverage Word-of-Mouth Movements

Blackbaud Conference for Nonprofits 2011  Washington, D.C.

2011-10-05

KEYNOTE SPEECH: How to Build a Sustainable Word-of-Mouth Movement

IABC NC Triangle Chapter Speaker Series  Morrisville, North Carolina

2009-02-11

Bringing SEXY Back to Offline Marketing Using Customer Touchpoints as Talking Points

WOMMA School of WOM Conference  Chicago, Illinois

2011-05-10

Your Next Big Idea: Getting Down to Basics

PRSA 2012 International Conference  San Francisco, California

2012-10-14

Universal PR Professional of Tomorrow: New Requirements and Competencie

PRSA 2012 International Conference  San Francisco, California

2012-10-14

Sample Talks (4)

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Geno Church has a plethora of ideas about how to get your internal and external client-base to talk up projects and initiatives that are important to them. Based on the book Brains on Fire, Geno will give you the keys to building long-term momentum both online and offline for your product, service, or organization. With lessons you can start building on today, Geno will take you step by step through ways to inspire excitement and engage customers and other stakeholders who will advocate for you.

People-Powered Brands: Empowering a Tribe of Internal Advocates

Your brand isn’t a product or a line item on a spreadsheet. It’s the stories people tell about it. Believe it or not, your best storytellers are your employees. It’s time to unlearn everything you thought you knew about your organization’s internal structure, as Geno helps you dig deep to uncover the real “why” that drives your brand. The result? A “people-powered brand” that spreads passion for your company, brand or service far beyond your walls.

How to Grow Word-of-Mouth Movements: People Are the Killer App

What does it take to build a movement of loud and proud brand ambassadors? Geno Church teaches you the lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Takeaways include tips on how to turn product conversations into passionate conversations and building & growing a word-of-mouth movement.

The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing

The new world of marketing is personal. Understanding passion provides actionable insights that empower marketers to authentically connect with the people who love their brands. These relationships and conversations lead to sharing, because they put people, not the brand, first. In this session Geno will share lessons from Brains on Fire's new book, The Passion Conversation, exploring how passion compels brands to go above and beyond and inspires customers to talk, share and connect.

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training

Fees

0 to 5000 *Will consider certain engagements for no fee
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