Biography
Hal Vincent is a Lecturer at Elon University and spent 15 years in advertising and integrated communications agencies in account management and strategy for brands such as Nabisco, Tropicana, Blue Cross/Blue Shield, The Orlando Convention and Visitors Bureau and the Florida Aquarium.
Vincent is the current Association for Education in Journalism and Mass Communications (AEJMC) Vice-Head of the Advertising Division and serves on the board of directors of the American Advertising Federation of the Triangle. Additionally, Vincent chairs the organization’s education committee, bringing together many educational institutions and initiatives with the Advertising Federation membership to offer programming and support to build the Triangle’s student and young professional advertising community.
His research has appeared in Journalism and Mass Communications Educator, The Journal of Advertising Education, is a frequent presenter at national academic and professional conferences. He is a co-author of the book, "The Student-Run Agency: Transitioning from Student to Professional."
Areas of Expertise (7)
Brand Management
Media Planning
Agency Management
Advertising
PR Strategy
Non-Profit Communications
Consumer Behavior
Media
Publications:
Documents:
Audio/Podcasts:
Accomplishments (1)
Faculty of the Month Award Winner
South Atlantic Affiliate of College and University Residence Halls (SAACURH), a division of National Association of College and University Residence Halls (NRHH), November, 2011.
Education (2)
Virginia Commonwealth University: M.S., Mass Communications 1999
University of Richmond: B.A., Speech Communication and Journalism 1996
Links (1)
Media Appearances (5)
VERIFY: How to outsmart advertisers while online shopping
Tegna (Nationally Distributed) online
2018-11-16
A recent segment for TEGNA's "Verify" series on online shopping features the insights of Hal Vincent, lecturer in communications and faculty director of Live Oak. The two-minute piece features extensive commentary by Vincent about how advertisers use technology to influence consumer behavior, the prevalence of "drop-shipping" sites and the omnipresence of "fake ads."
Elon campus celebrates National Day on Writing with Multiple Events
Elon University online
2018-11-15
Faculty, students and staff celebrate the National Day on Writing with multiple events at Elon and Greensboro locations.
Brand Storytelling Driven By Purpose, New Platforms
The Holmes Report online
2018-10-17
It’s been nearly a decade since the content frenzy took hold, yet truly effective brand storytelling remains elusive. Further complicating matters is the emergence of ‘wow factor’ technology — interactivity, altering reality and platforms like Alexa that not only speak to you but listen. But communicators say all this wizardry isn’t what reaches, engages and motivates consumers. Rather, the real genius is more about the stories being told across those platforms.
Elon students gain real-world experience through semester-long project with Pace Communications
Elon University online
2018-02-22
Six members of Live Oak Communications had the opportunity to create a communications campaign for the American Automobile Association (AAA) through Project Echo, a two-year-old partnership with a Greensboro-based professional content marketing agency.
Hal Vincent elected to professional advertising board
Elon University online
2015-09-02
The School of Communications professor has been nominated to serve on the board of directors of the American Advertising Federation of the Triangle and will chair the organization’s education committee.
Event Appearances (3)
Generating the Nexus: The Student-run Firm as an Integrative Learning Solution to Broadcast and Video Pedagogy
2019 Broadcast Education Association Las Vegas, Nevada
2019-04-06
Creative Engagement: Classroom Exercises That Develop Creative and Strategic Thinking
2017 Association for Education in Journalism and Mass Communications conference Chicago
2017-08-09
Teaching IMC to the ‘selfie’ generation: Leveraging aspects of popular culture and communication
Integrated Marketing Communications Conference Wilmington, N.C.
2017-06-01
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