Haya Ajjan
Director of the Elon Center for Organizational Analytics and Associate Professor of Management Information Systems | Elon University
Elon, NC, UNITED STATES
Haya Ajjan focuses her research on marketing analytics, women use of technology, and social media use.
Biography
An Associate Professor of Management Information Systems and director of the Elon Center for Organizational Analytics, Dr. Haya Ajjan teaches data analytics and information systems courses in Elon’s undergraduate business and MBA programs. Dr. Ajjan started the Center for Organizational Analytics at Elon and was instrumental in developing the curriculum for M.S. in Management concentration in Organizational Analytics. She earned her MBA and PhD from the University of North Carolina at Charlotte’s Belk College of Business. Her research focuses on better understanding the impact of technology use on individuals, groups and organizations. Dr. Ajjan's research articles have appeared in national and international journals such as the Journal of Business Research, the European Journal of Operations Research, Behaviour & Information Technology, the British Journal of Educational Technology, the Journal of Marketing Theory and Practice and the Journal of Enterprise Information Management.
Additionally, she has presented at numerous national and international conferences, such as the International Conference on Information Systems, the Academy of Management, the Academy of Marketing Science, and the American Conference on Information Systems. Dr. Ajjan is the recipient of the 2013 Dean's Award for Excellence in Service and the 2014 Dean's Award for Excellence in Scholarship from Elon. IN 2018, she was selected as the Sheldon and Christine Gordon Professor in Entrepreneurship and to as a Faculty Administrative Fellow in the Office of the President.
Areas of Expertise (7)
Entrepreneurship
Organizational Analytics
Marketing Analytics
Social Network Analysis
Data Mining
Visualization
Information Systems
Media
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Accomplishments (4)
Sheldon and Christine Gordon Professor in Entrepreneurship
2018-10-24
Haya Ajjan, associate professor of management information systems, will serve as the first Sheldon and Christine Gordon Professor in Entrepreneurship, with the gift of the Gordon family working to infuse an entrepreneurial spirit and to foster creative thinking across campus. The new endowed professorship was established in 2016, and Ajjan's selection as the first Gordon Professor was announced in October during Evening for Elon in New York.
Faculty Administrative Fellow
2018-08-21
Ajjan was selected to serve a two-year term as a Faculty Administrative Fellow for Innovation in the office of President Connie Ledoux Book
Dean's Award for Exemplary Scholarship-Faculty
2014-04-25
The Martha and Spencer Love School of Business Dean’s Award for Excellence in Scholarship recognizes one or more faculty members each year whose scholarly work has a significant intellectual impact in keeping with the Elon scholar-mentor model. Selection factors for this award include publication or presentation of peer-reviewed research in quality outlets and evidence that the faculty member engages in scholarship related activities.
Dean's Award for Exemplary Service - Faculty
2013-04-19
The Martha and Spencer Love School of Business Dean’s Award for Exemplary Service-Faculty recognizes one or more faculty members each year who has contributed in meaningful ways to the ongoing welfare and betterment of the college, university and profession. This award follows from the Elon servant-leadership model. Selection is based on service in the preceding year plus overall willingness to volunteer one’s time when needed and to carry new ideas to reality.
Education (4)
University of North Carolina at Charlotte: Ph.D., Information Technology 2009
Dissertation:Information technology project portfolio management (IT PPM): Construct definition, validation, and a model of value.
University of North Carolina at Charlotte: M.B.A., Information Technology 2005
University of North Carolina at Charlotte: B.A., Management Information Systems
University of North Carolina at Charlotte: B.A., Industrial Operations
Affiliations (3)
- Association for Information Systems : Member
- INFORMS : Member
- Academy of Marketing Science : Member
Links (4)
Media Appearances (6)
In Conversation With: Haya Ajjan
CSO Insights online
2019-02-05
CSO Insights recently enjoyed a wide-ranging discussion with Haya Ajjan, Associate Professor of Management Information Systems at Elon University in North Carolina. Having earned both an MBA and a PhD in IT, Haya brings a unique perspective to her research on sales, social media and information technology. She is the coauthor of “Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance” and many other scholarly papers.
Teams leverage analytics to address sales opportunities for HanesBrands
Elon University online
2018-11-14
In partnership with HanesBrands, the Center for Organizational Analytics hosted the second annual Elon Champion Analytics Challenge. The competition drew five interdisciplinary teams of Elon undergraduates and one staff team, concluding in presentations to faculty, students, staff and HanesBrands employees on Oct. 4.
‘Elon University Faculty: Passionately Curious’ celebrates faculty scholarship
Elon University online
2018-11-14
Ajjan was among the faculty featured in the 2018 edition of the President’s Report, which highlighted the accomplishments of the university’s outstanding educators. These intellectual leaders exemplify the kind of drive and commitment that makes Elon such a distinctive academic community.
Elon faculty voices highlighted
Elon University online
2018-10-19
Cindy Fair, Tony Crider, Haya Ajjan and Jean Rattigan-Rohr shared their innovative scholarship, insights into teaching and approaches to community engagement at Elon Talks: Faculty Voices.
Inauguration preview: Elon Talks
Elon University online
2018-10-09
During the inauguration celebration of Connie Ledoux Book as Elon's ninth president, Ajjan was one of a select group of faculty members chosen to deliver a talk about their research findings.
Ajjan: This is what happens when we ignore our own 'red lines'
Roanoke Times, Winston-Salem Journal and other media outlets online
2015-12-20
In this op-ed column distributed by the Elon University Writers Syndicate, Ajjan offers insight into the violence in her native Syria.
Event Appearances (5)
Understanding social media sentiment, positioning, and engagement and their impact on DS sales performance
Marketing Science Conference Annual Meeting Philadelphia, PA
2018-06-13
Using ICT to Empower Women Entrepreneurs in South Africa
Marketing Science Conference Annual Meeting Philadelphia, PA
2018-06-13
Exploring the role of technology in promoting CRM capabilities in direct-selling marketing channels
Academy of Marketing Science San Diego, CA/New Orleans LA
2018-05-23
Direct Selling in South Africa: Empowering Women Entrepreneurs
USASBE Annual Meeting Los Angeles, CA
2018-01-10
Aligning Price Adjustment Protection with Return Policy
INFORMS Houston, TX
2017-10-22
Articles (4)
Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology
Journal of Business Research
Victoria L. Crittenden, William F. Crittenden, & Haya Ajjan
2019 Drawing upon the Technology Acceptance Model (TAM), this research investigated the impact of information communications technology (ICT) on self-efficacy, social capital, and empowerment in the overlooked context of women micro-entrepreneurs. In addition to testing the original TAM constructs of usefulness and perceived ease of use, this research extended TAM to ICT use outcomes.
The Effect of Return and Price Adjustment Policies on a Retailer’s Performance
European Journal of Operational Research
Moutaz Khouja, Haya Ajjan, Xin Liu
2019 Product returns cost retailers billions of dollars annually. Consumers return products they are dissatisfied with and may return and repurchase products in order to obtain a discount when temporary price drops occur. In this paper, we analyze the effect of return policies’ durations on retailers who offer periodic discounts and those that do not. We also examine the effects of offering a price adjustment protection policy and its optimal duration. We compare policies in which money-back refunds are given versus those where noncash refunds (e.g., gift cards) are used. We find that using noncash refunds can significantly reduce the cost of providing a return policy and may even make such a policy profitable. We also find that for retailers who already offer consumers periodic price discounts, offering a price adjustment policy with the same duration as the return policy can be optimal and can considerably reduce the cost of the return policy. The later assertion holds even if the price adjustment protection does not lead to an increase in demand.
Exploring the role of technology in promoting CRM capabilities in direct selling marketing channels: An abstract
AMSAC 2018: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Haya Ajjan, Dana E. Harrison, Joe F. Hair
2018 Technology has been serving as a catalyst to support company growth and performance over the last 20 years. Through the increasing acceptance of digital platforms, society has witnessed the transformation of how people interact and companies conduct business. Beyond traditional business models, direct selling companies are expanding beyond face-to-face interaction, employing and promoting the use of technology (e.g., social media sites, mobile messaging, and company-sponsored websites) to reach consumers.
Using social media for competitive business outcomes: An empirical study of companies in China
Journal of Advances in Management Research
Yingxia Cao, Haya Ajjan, Paul Hong, Thuong Le
2018 The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.
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