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Henry Vinson - Advertising and Marketing . Washington , DC, US

Henry Vinson Henry Vinson

Advertising and Marketing

Washington , DC, UNITED STATES

Henry Vinson holds a Master of Science in Integrated Marketing Communications

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Biography

Henry Vinson, MS-IMC; Commercial pilot in airplane and helicopter, Marketing & Self-improvement enthusiast interested in writing, blogging, on-line business success and social networking. Graduate of West Virginia University Master of Science in Integrated Marketing Communications.

Industry Expertise (3)

Advertising/Marketing Airport Services Aerospace

Areas of Expertise (1)

Integrated Marketing Communications

Accomplishments (3)

Commercial Pilot (professional)

Commercial Pilot
Airplane Single & Multi-Engine
Instrument
Rotorcraft

Certified Flight Instructor (professional)

Airplane and Rotorcraft

Graduate of WVU School of Journalism (professional)

2007-06-10

Graduate of West Virginia University School of Journalism with a Master of Science in Integrated Marketing Communications

Education (3)

West Virginia University : Master of Science Integrated Marketing Communications, Journalism 2007

Cincinnati College of Mortuary Science : Bachelor of Science Mortuary Science, Mortuary Science

Taft Law School : JD, Juris Doctor

Affiliations (5)

  • American Communications Association
  • American Marketing Association
  • Public Relations Society of America
  • Airplane Owner and Pilot Association
  • Experimental Aircraft Assocation

Languages (3)

  • Spanish
  • English
  • French

Sample Talks (1)

Campaign Strategies, and Tactics - Sample Presentation


Mission
We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders.

Values
To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration.

Core Problem
In order to maintain public trust that may have waned because of litigation relating to
hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.





Strategies and tactics are needed to reach influential publics. Wyeth will integrate them with the goals and objectives. The strategy for one of its publics must motivate desired behavior. According to Wilson and Ogden (138), “strategies and tactics are public-specific – they are designed with one public in mind.” Tactics are the step-by-step plans to achieve the specific strategy. They appeal to the public’s self-interest.

Strategies and Tactics to General Public
Strategy
Through research and experimentation, Wyeth wants the general public to be aware that it works hard to provide safe products to customers. Wyeth has a special division that is concerned with women’s health issues. Five thousand women sued Wyeth because they believed that hormone replacement therapy caused breast cancer in them. The strategy is to raise awareness of Wyeth’s vast research concerning

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training

Fees

*Will consider certain engagements for no fee

Research Focus (1)

Sample CampaignTactics

IMC Studies

2008-03-16

Wyeth Campaign Strategies and Tactics

Wyeth is a research based pharmaceutical company, which sells products in 145 countries. It can boast a net income of $22 billion in 2007 according to www.wyeth.com.

Mission
We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders.

Values
To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration.

Core Problem
In order to maintain public trust that may have waned because of litigation relating to
hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.




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