Jacques Warren
CEO | WAO/MARKETING
Montreal, QC, CANADA
Getting the facts behind the buzz.
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Biography
Jacques Warren has been working in Online Marketing for sixteen years, focusing entirely on Web Analytics and Online Marketing valuation for the last ten. In early 2007, he launched WAO/MARKETING. He has adviced over 100 organizations on their Web investments in several industries of the private and public sectors. His Online Marketing philosophy is one obsessed with profitability. He believes the Web either contributes to a business’ bottom line, or is a waste of resources. He is committed to educating companies on how digital analytics can help them reach and increase their online profitability.
Jacques is often sought after at conferences as a speaker in North America and Europe. He is also the co-author of Web Analytics: Mesurer le succès et maximiser la profitabilité de votre site Web published by Eyrolles, Paris, in 2009, which is now considered a classic on the topic in French.
Industry Expertise (9)
Travel and Tourism
Internet
Government Administration
Insurance
Corporate Training
Museums and Institutions
Dairy
Social Media
Advertising/Marketing
Areas of Expertise (4)
Online Marketing
Analytics & Creativity
Digital Analytics
Social Media Analytics
Accomplishments (1)
Top Profiency Level - Nihongo Nouryoku Shiken Ikkyuu (personal)
1990-04-04
Passed the top level (level 1) of the National Japanese proficiency test. When I passed it, after studying intensely for 3 years, we were only 8 Westerners in a room with over 150 Asian students. I was particularly proud to pass that test.
Education (1)
University of Montreal: Sociology, BSc 1985
Affiliations (1)
- Digital Analytics Association Member
Links (3)
Event Appearances (19)
Panel: The Future of Marketing, Business and Analytics
Emetrics Toronto, ON
2010-04-07
Metrics Are Politics - Huddle Workshop Leader
X Change Europe Berlin, Germany
2012-05-29
Panel: Trends in Customer Segmentation
Webtrends Engage 2010 New Orleans, LA
2010-02-01
Social Media Are So Not Social
Le Web à Qu;bec Québec City, QC
2012-02-23
What You Don't Want to Hear About Web Analytics
Web Analystics Wednesday Paris, France
2009-12-02
Panel: Measuring Social Media Success
Socialize Toronto Toronto, ON
2012-02-27
Web + Analytics = Profits
VAD E-Commerce Conference Lille, France
2009-10-13
Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence
Emetrics Toronto, ON
2011-04-29
Panel: Socialization of Data
WebTrends Engage 09 Las Vegas, NV
2009-04-07
Major New Trends in Digital Analytics
3rd Online Intelligence Forum - AT Internet Paris, France
2011-03-09
Panel: From Web Analytics To Online Intelligence
eMetrics Summit Toronto, ON
2009-03-29
From Misunderstood to Celebrated: When Analysts Get Data to Truly Mean Something
Webtrends Engage11 San Francisco, CA
2011-02-28
How to Measure Success Online
Journée Infopresse: Web Analytics Montreal, QC
2008-04-16
Four DO's and DONT'S in Online Measurement
Le Web à Québec Quebec City, QC
2011-02-25
Measuring Online Marketing - Panel On Measurement
WebCom Montréal Montreal, QC
2007-11-14
From Misunderstood to Celebrated
Webtrends Engage 10 EMEA London, UK
2010-10-20
Web Intelligence: Discover & Act
Journée Infopresse: Electronic Commerce Montreal, QC
2006-06-07
From Reporting to Profitability: Are You Serious About ROI?
Practitioner WA Madrid, Spain
2010-05-26
The Painter & The Surveyor: Does Measurement Kill Creativity
Practitioner WA Madrid, Spain
2010-05-25
Sample Talks (1)
Social Media Are So Not Social
We live in a time of intense buzz about Social Media. It seems that *everyone* is spreading the social gospel, and no one is wondering whether they work or not in a business context. Asking tough questions about Social Media audience sizes, audience reach, and the concept of "influencer", this presentation shows the current limitations of Social Media Marketing.
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- Keynote
- Panelist
- Workshop Leader
- Author Appearance
Social