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Jacques Warren - WAO/MARKETING. Montreal, QC, CA

Jacques Warren Jacques Warren

CEO | WAO/MARKETING

Montreal, QC, CANADA

Getting the facts behind the buzz.

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Biography

Jacques Warren has been working in Online Marketing for sixteen years, focusing entirely on Web Analytics and Online Marketing valuation for the last ten. In early 2007, he launched WAO/MARKETING. He has adviced over 100 organizations on their Web investments in several industries of the private and public sectors. His Online Marketing philosophy is one obsessed with profitability. He believes the Web either contributes to a business’ bottom line, or is a waste of resources. He is committed to educating companies on how digital analytics can help them reach and increase their online profitability.

Jacques is often sought after at conferences as a speaker in North America and Europe. He is also the co-author of Web Analytics: Mesurer le succès et maximiser la profitabilité de votre site Web published by Eyrolles, Paris, in 2009, which is now considered a classic on the topic in French.

Industry Expertise (9)

Internet Government Administration Insurance Corporate Training Museums and Institutions Dairy Social Media Advertising/Marketing Travel and Tourism

Areas of Expertise (4)

Digital Analytics Social Media Analytics Online Marketing Analytics & Creativity

Accomplishments (1)

Top Profiency Level - Nihongo Nouryoku Shiken Ikkyuu (personal)

1990-04-04

Passed the top level (level 1) of the National Japanese proficiency test. When I passed it, after studying intensely for 3 years, we were only 8 Westerners in a room with over 150 Asian students. I was particularly proud to pass that test.

Education (1)

University of Montreal: Sociology, BSc 1985

Affiliations (1)

  • Digital Analytics Association Member

Event Appearances (19)

Metrics Are Politics - Huddle Workshop Leader

X Change Europe  Berlin, Germany

2012-05-29

Panel: Trends in Customer Segmentation

Webtrends Engage 2010  New Orleans, LA

2010-02-01

Social Media Are So Not Social

Le Web à Qu;bec  Québec City, QC

2012-02-23

What You Don't Want to Hear About Web Analytics

Web Analystics Wednesday  Paris, France

2009-12-02

Panel: Measuring Social Media Success

Socialize Toronto  Toronto, ON

2012-02-27

Web + Analytics = Profits

VAD E-Commerce Conference  Lille, France

2009-10-13

Panel: Web-Wide Analytics, the Next Generation of Digital Customer Intelligence

Emetrics  Toronto, ON

2011-04-29

Panel: Socialization of Data

WebTrends Engage 09  Las Vegas, NV

2009-04-07

Major New Trends in Digital Analytics

3rd Online Intelligence Forum - AT Internet  Paris, France

2011-03-09

Panel: From Web Analytics To Online Intelligence

eMetrics Summit  Toronto, ON

2009-03-29

From Misunderstood to Celebrated: When Analysts Get Data to Truly Mean Something

Webtrends Engage11  San Francisco, CA

2011-02-28

How to Measure Success Online

Journée Infopresse: Web Analytics  Montreal, QC

2008-04-16

Four DO's and DONT'S in Online Measurement

Le Web à Québec  Quebec City, QC

2011-02-25

Measuring Online Marketing - Panel On Measurement

WebCom Montréal  Montreal, QC

2007-11-14

From Misunderstood to Celebrated

Webtrends Engage 10 EMEA  London, UK

2010-10-20

Web Intelligence: Discover & Act

Journée Infopresse: Electronic Commerce  Montreal, QC

2006-06-07

From Reporting to Profitability: Are You Serious About ROI?

Practitioner WA  Madrid, Spain

2010-05-26

The Painter & The Surveyor: Does Measurement Kill Creativity

Practitioner WA  Madrid, Spain

2010-05-25

Panel: The Future of Marketing, Business and Analytics

Emetrics  Toronto, ON

2010-04-07

Sample Talks (1)

Social Media Are So Not Social

We live in a time of intense buzz about Social Media. It seems that *everyone* is spreading the social gospel, and no one is wondering whether they work or not in a business context. Asking tough questions about Social Media audience sizes, audience reach, and the concept of "influencer", this presentation shows the current limitations of Social Media Marketing.

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

2500 to 7500 *Will consider certain engagements for no fee
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