On a daily basis, negative information that appears online prevents people from getting jobs, advancing in their careers, and building their businesses. Negative online information causes great personal misery and can even tear apart families. The Internet can serve as judge, jury and executioner for practically any person’s reputation. Regardless of whether you did something foolish, are associated with another’s misdeeds, or are the victim of a third party attack, most people are ill prepared for increasingly common online problems.
John P. David represents people and companies facing online issues, and he chronicles their tales in his presentation:
People do dumb things: A college student’s night on the town goes off the rails and dozens of news stories online now exacerbate his bad decisions. Finding a job more than two years later remains a challenge.
Sometimes you are associated with negative news: A CEO’s namesake son gets in trouble, causing reputational damage for a century-old family business.
And then there are victims:
Subjects of hate blogs and victims of online complaint sites staredown negative search results for years. Sometimes, lives are ruined.
David has more than 25 years of experience in public relations, and his articles on online reputation management appear in the Huffington Post, PR Daily and other trade outlets. His book on online reputation management will be published by Career Press and available in bookstores nationwide in the Fall of 2016.
Industry Expertise (6)
Areas of Expertise (4)
Author: "How to Protect (Or Destroy) Your Reputation Online" (professional)
Author of new book about online reputation issues.
Huffington Post Blogger (professional)
Since 2013, Mr. David has contributed articles to the Huffington Post on variety of marketing, public relations and online reputation topics.
Award Winning Blogger (professional)
Mr. David was earned the first award ever given by the Association of Marketing and Communication Professionals for business blogging. During his career, he has three platinum MarCom awards (highest honor) and numerous others.
University of Florida: Bachelor of Science, Journalism | Public Relations 1990
Mark Trowbridge, CEO | Coral Gables Chamber of Commerce
John David captivated our conference attendees with both his wit and wisdom, reminding each of us that our lives – and livelihoods – can often depend on our on-line reputations. His thoughtful presentation was spot-on, timely and informative! Mark A. Trowbridge, President & CEO, Coral Gables Chamber of Commerce
Media Appearances (2)
Notes On A Sex Scandal: Rebounding From Disgrace
If Sanford prevails, it makes the rest of his life look a little less cloudy, says David, the Miami consultant.
"If you're the governor of South Carolina and you end up leaving office in this scandal, that's the last thing people are going to remember you for, absolutely, positively," he says. "If you go back and run for Congress, that makes the speaking engagement money a little better or the opportunity to lead an association a little easier for you."
Carnival offering big discounts after flood of bad PR
Today Show online
Online article regarding bad PR and Carnival Cruise Line.
Event Appearances (3)
Keynote: What's Next for Your Online Reputation
Coral Gables Chamber of Commerce Goals Conference Coral Gables, Florida
Speaker: Covert Operations of Reputation Management
Public Relations Society of America Sunshine District Conference Miami
Author: "How to Protect (Or Destroy) Your Reputation Online
Miami Book Fair International Miami, Florida
- Workshop Leader
- Author Appearance
- Corporate Training
As I develop my own reputation as something on an online “fixer,” I have learned that a huge number of folks have issues with our digital world. The Internet plays a major role in how we are perceived, and many of the challenges facing PR professionals today have to do with online issues. Quickly and steadily, the two worlds are starting to collide.
We are in a whole new world of public relations crisis management because the Internet is now king.
One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” How do you do it? How do you develop a communications strategy?
The answer: Get your GAME on.
While rare, I still meet executives whose companies don’t have websites. And many professionals proudly say that they aren’t on Facebook or Twitter and don’t pay much attention to their LinkedIn profiles. They believe that the less information about them online the better, and this is often paired with an opinion that social media wastes time or is invasive. The strategy—if you can call it that—appears to be that they believe they can control what is said about them online by saying very little. They believe that they can be “off the grid.”
But then something goes wrong, and they find themselves knee deep in an online problem without an Internet presence to leverage in their defense.