Juliana Schroeder
Associate Professor | Harold Furst Chair in Management Philosophy & Values | Haas School of Business, University of California, Berkeley
Berkeley, CA, UNITED STATES
Areas of Expertise (3)
Social Cognition
Interpersonal and Intergroup Processes
Judgment and Decision Making
About
Juliana Schroeder is a Professor in the Management of Organizations group at Berkeley Haas. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.
Schroeder researches how people navigate their social worlds, including how people form inferences about others' mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago's Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.
Education (5)
University of Chicago, Booth School of Business: PhD, Business
University of Chicago: PhD, Social Psychology
University of Chicago, Booth School of Business: MBA
University of Chicago: MA, Social Psychology
Minor: Advanced Methods and Statistics
The University of Virginia: BA, Summa Cum Laude, Psychology and Economics
Minor: Italian Literature
Links (4)
Honors & Awards (5)
The International Social Cognition Network Early Career Award
2018
Cheit Award for Excellence in Teaching in Full-time MBA program
2018 (awarded annually by Haas students)
Schwabacher Fellow
(“highest honor bestowed by Haas on assistant professors”) 2018
Association for Psychological Science Rising Star
2017
“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)
2017
Selected External Service & Affiliations (3)
- Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
- Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
- Consulting: Cornerstone Research, MarketBridge
Positions Held (1)
At Haas since 2015
2021 – present, Associate Professor, Haas School of Business 2015 – 2021, Assistant Professor, Haas School of Business
Media Appearances (20)
Talking Shop: How Conversations About Work Affect Closeness
Insead Knowledge online
2022-03-07
Research co-authored by Assistant Professor Juliana Schroeder illuminates one potential reason why some new connections persist while others do not and suggests how people might have interactions that endure beyond a first encounter at work.
We Are More Influenced by Media Consumed Through Headphones than Speakers, Study Finds
The Independent online
2022-02-28
Research co-authored by Assistant Professor Juliana Schroeder found that a voice heard through headphones was received differently than a voice through speakers. She said companies could use this knowledge when designing training or webinars. “For example, managers might encourage employees to listen to safety trainings or webinars using headphones, which may more effectively change their attitudes and behaviors, compared to listening via speakers,” she said.
A Voice Inside My Head: The Persuasive Power Headphones Have on Listeners
UC San Diego News online
2022-02-22
Listening to a voice using headphones produces a phenomenon called in-head localization, which makes listeners perceive the communicator as closer — both physically and socially, according to research co-authored by Assistant Professor Juliana Schroeder. As a result, listeners perceive the communicator as warmer, as well as more persuasive.
Non-non-conformisme
Apache online
2021-12-10
Asst. Prof. Juliana Schroeder has co-authored research that found a benefit in simply starting a conversation with a stranger. The research explores why people who commute to and from work usually ignore each other. They found people often underestimate how much they’d enjoy a chat.
Actually, Everyone Is Thinking About You
VICE online
2021-11-04
Assoc. Prof. Juliana Schroeder's research addresses the “lesser minds problem," which argues that when our own thoughts feel more salient, we pay more attention to them. “Though it may be quite easy to think about others' thoughts, feelings, or other mental states, the mind attributed to others may be systematically lacking in complexity, depth, and intensity,” Schroeder and her colleagues wrote, because the “minds of others are inherently invisible compared to one's own.”
What We Lose When We Don’t Interact With Strangers
The Swaddle online
2021-10-15
Research by Asst. Prof. Juliana Schroeder found that people consistently underestimate how much they enjoy speaking to strangers. “If you think that talking to a stranger is likely to be unpleasant, you’ll never try and never discover that your expectations might be wrong. This can keep us mistakenly isolated and disconnected from others,” Schroeder said.
Making Eye Contact Signals a New Turn in a Conversation
Scientific American online
2021-09-21
Commenting on new research on how eye contact is used in and out during conversations, Asst. Prof. Juliana Schroeder said that the findings may inspire other researchers to think about conversation differently and study eye contact more deeply.
Favorite MBA Professors Of The Class Of 2021
Poets & Quants online
2021-08-01
Olaséni Bello, MBA 21, named Assoc. Prof. Yaniv Konchitchki, faculty director of the Center for Financial Reporting & Management and the Berkeley Exec Ed Financial Technology (Fintech) Program, as his favorite professor at Berkeley Haas. “While corporate financial analysis and reporting may cause some eyes to gloss over, Yaniv’s unique ability to dissect the traditional jargon while applying concepts to real time and emerging corporate failures made this an exceptional class. If you come to Haas, take Yaniv!” David Bolívar, also MBA 21, named Assoc. Prof. Juliana Schroeder as his favorite. “Juliana truly cares about her students and provides insightful feedback by offering one-on-one consultations to negotiate job offers. In my case, she also supported me with a strategy to handle the negotiation with a complicated tenant at my apartment in Lima.”
How to forge relationships with the ‘enemy’
Chicago Booth Review online
2021-04-29
Work co-authored by Asst. Prof. Juliana Schroeder grew out of a 2014 study of Israeli and Palestinian campers’ attitudes toward each other. They found that people of the other nationality (the “outgroup”) became significantly less negative after completing the camping program, particularly campers who said they’d formed a close relationship with someone from the outgroup.
How To Talk To Someone You Have Nothing In Common With
HuffPost online
2021-04-06
It's normal to fear having a conversation with a stranger, said Asst. Prof. Juliana Schroeder. While people often assume they’ll be ill-equipped to chat up the person sitting next to them, they need not worry. “Many of us think we’ll run out of things to say more quickly than we actually do,” she said.
Why People Won’t Rethink Holiday Plans during a Pandemic
Scientific American online
2021-04-03
PhD candidate Daniel Stern writes about his research with Asst. Prof. Juliana Schroeder, which has shown that major holidays are highly ritualized, and that disrupting rituals evokes moral outrage. That's true even when logic would suggest otherwise, like during a pandemic.
How Leaders Can Navigate Politicized Conversations And Inspire Collaboration
Forbes online
2021-02-04
Research co-authored by Asst. Prof. Juliana Schroeder and former PhD student Michael Rosenblum, now a post-doctoral researcher at NYU Stern School of Business, looked at how political correctness influences people. Across nine studies involving about 5,000 people, the researchers found that listeners tend to perceive speakers who use politically incorrect labels for various groups of people as more authentic, a finding that was true across the political spectrum. But listeners also saw them as colder.
Polarization points to the 1 technique to use in a political debate
Inverse online
2021-01-30
Sharing personal experiences is the most effective way to bridge the gap between people with polarized viewpoints. Research by Asst. Prof. Juliana Schroeder suggests simply engaging in conversation—even hearing the sound of another person's voice—is important in influencing engagement.
COVID loss of holiday traditions is causing outrage, researchers say
Fox online
2020-12-24
Research by Berkley Haas doctoral student Dan Stein and Asst. Prof. Juliana Schroeder on the psychology of rituals has illuminated why people react harshly to restrictions of holiday gatherings and other traditions. Because rituals reinforce group values in an important way, orders limiting gatherings and activities have elicited backlash.
'Someone's typing...': The history behind text messaging's most dreadful feature
SFGATE online
2020-11-20
In her research, Asst. Prof. Juliana Schroeder found that text-based communication can be dehumanizing, lacking the human cues found in a phone call. "(Text) actually makes the communicator seem less mentally capable, less intelligent, less thoughtful, less rational, and less emotional," she said.
Why a Classic Phone Call Is Better Than Video Calls or Texting
Debugger online
2020-11-18
A phone call is a surprisingly good way to convey subtle emotional information. “It’s something in the vocal cues that give more insight into the person’s mental state,” said Asst. Prof. Juliana Schroeder, who studied the value of using voice instead of text.
Social media is making a bad political situation worse
Vox online
2020-11-10
Experts once thought that if people left their social media bubbles and engaged with people who share other viewpoints it would reduce polarization. But that may not be enough. Research by Asst. Prof. Juliana Schroeder has shown that conversations through text fail to build the same empathy that comes from hearing someone’s voice, making it an unproductive medium for constructive conversations.
The Dealbook Newsletter
The New York Times online
2020-11-06
Don't delay the difficult. That's the message of Asst. Prof. Juliana Schroeder's research "To Build Efficacy, Eat the Frog First." with PhD student Rachel Habbert. The paper argues that to build efficacy, people should start with their hardest task, even though doing so may go against their intuition.
Why do we miss the rituals put on hold by the COVID-19 pandemic?
Science News online
2020-08-14
Researchers like Asst. Prof. Juliana Schroeder say you can't underestimate the power of rituals like religious services and graduation ceremonies. “The ritual reflects the sacred values of the group,” she said.
Rituals at Work: Teams That Play Together Stay Together
Harvard Working Knowledge online
2022-03-24
According to research co-authored by Assistant Professor Juliana Schroeder, companies reap huge benefits when workers feel their jobs have purpose—and rituals bring employees closer together, whether in offices or in hybrid or remote environments, even when employees resist participating.
Selected Papers & Publications (6)
Handshaking promotes deal-making by signaling cooperative intent
Journal of Personality and Social Psychology
Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.
2018
Enacting rituals to improve self-control
Journal of Personality and Social Psychology
Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.
2018
The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreement
Schroeder, J., Kardas, M., & Epley, N.
Psychological Science
2017
Functional intimacy: Needing—but not wanting—the touch of a stranger
Journal of Personality and Social Psychology
Schroeder, J., Fishbach, A., Schein, C., & Gray, K.
2017
Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalism
Journal of Experimental Psychology: General
Schroeder, J., Waytz, A., & Epley, N.
2017
The psychology of rituals: An integrative review and process-based framework
Personality and Social Psychology Review
Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.
2017
Teaching (1)
Courses
Research in Micro-Organizational Behavior Negotiations and Conflict Resolution
Social