Michael Lewis - Emory University, Goizueta Business School. Atlanta, GA, US

Michael Lewis Michael Lewis

Associate Professor of Marketing | Emory University, Goizueta Business School

Atlanta, GA, US

The effects of Native American mascots

The effects of Native American mascots 2018-01-29
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Michael Lewis

The Cleveland Indians announced today they will drop "Chief Wahoo" from uniforms in 2019. This is not the first news about Native American mascots of late. Goizueta Business School's Mike Lewis has extensive research on team value and mascots -- including the effects of live mascots in college sports and the controversial use of Native American mascots across collegiate and professional athletics.


Cleveland indians will abandon chief wahoo logo next year

The team was under pressure from baseball’s commissioner to stop using the logo, which is deemed racist by many.