Lori Steiner
Marketing Director, Membership, Automotive & GCR | CAA South Central Ontario
Thornhill, ON, CANADA
Lori is the Director of Marketing for CAA of South Central Ontario.
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Biography
Lori is an integrated marketer with over 20 years of experience in CRM and brand building. A proven leader in developing strategic marketing plans, delivering business results and mentoring teams. Prior to joining CAA in 2013, she worked at several marketing agencies and companies creating campaigns for Canadian Tire, Aeroplan, State Farm, BMO, Esso, Scotibank International, UNICEF and Disney. At CAA she leads the acquisition, retention and engagement of over 2 Million Members. Her team also delivers marketing initiatives for CAA’s Automotive offerings and Government & Community Relations (GCR) initiatives.
Industry Expertise (1)
Advertising/Marketing
Areas of Expertise (5)
Strategic Leadership
Direct Marketing
Loyalty Marketing
Brand Advertising
Team Building
Education (1)
Ryerson University: Bachelor of Business Management, Marketing
Media Appearances (1)
CAA South Central Ontario Hits the Road with New Direct Response Campaign
Northern Lights Direct online
2016-11-02
"'We are very excited to launch our new DRTV commercial with Northern Lights Direct,' said Lori Steiner, Director of Membership Marketing. 'We’re confident that together, we have built a solid direct response campaign that effectively integrates TV with digital to acquire new membership sales across South Central Ontario...'"
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