Areas of Expertise (7)
Mark Coopersmith is an educator, author, entrepreneur, and global executive. In his teaching at UC Berkeley and programs around the world, he provides students, business leaders, and teams with insights, inspiration, and know-how to drive innovation and growth in organizations of all sizes, and to launch new ventures and initiatives ranging from Silicon Valley startups to new divisions of global enterprises.
As a Fortune 500 global executive and Silicon Valley entrepreneur, he has spent three decades launching, building, and fixing high-growth organizations ranging from raw startups (his e-commerce venture WebOrder is now owned by Google) to launching new divisions of multinational corporations such as Sony, to reinvigorating existing businesses, all while leading teams from 2 to 2,000 spread across many continents. Coopersmith has also served on boards of directors, advised startups at UC Berkeley's SkyDeck accelerator, and invested in startups as an angel investor and a partner in several venture funds.
He started teaching at UC Berkeley in 2003. His courses have included the core entrepreneurship class, the experiential Workshop for Startups course where new ventures are launched in real time, and Social Entrepreneurship. He combines his passion and expertise for entrepreneurship and innovation with his real-world experiences in startups, the Fortune 500 executive suite and boardroom, and also original research, insights, tools and frameworks — such as the 7 Stage Failure Value Cycle from his book "The Other 'F' Word" co-authored with John Danner — to inspire and focus leaders and teams and to help them attain the positive outcomes they seek.
Haas School of Business, UC Berkeley: MBA
UC Berkeley: BA, Political Economies of Industrial Societies
Selected External Service & Affiliations (1)
- Managing Director, ETwater
Positions Held (1)
At Haas since 2003
2010 – 2018, ETwater: Managing Director; Board Member
2001 – present, Managing Director, Berkeley Innovation Consortium (previously The Argonauts Group)
2006 – 2007, Group VP and General Manager, Newell Rubbermaid, Global Technology Brands
2005 – 2010, Addis: President of Strategy, Board Member
1998 – 2001, CEO, WebOrder, SVP Netopia (now Google)
1992 – 1998, Executive Vice President, Sony
1986 – 1992, Management Consultant, Ernst & Young
Media Appearances (7)
Failure is grief but not ‘game over’ – authors John Danner and Mark Coopersmith on how to put failure to work
Frameworks on how to embrace failure as a means to learn, grow, and innovate are explained in the insightful book, The Other “F” Word: How Smart Leaders, Teams and Entrepreneurs Put Failure to Work by John Danner and Mark Coopersmith...
The entrepreneurial mindset
The Strive Project online
For the past 30 years, I’ve pursued the answer to this question: “What distinguishes the best entrepreneurs and innovators from the rest of us?”
Shop Talk: Topdrawer; Catscapes; SpotAngels
“I remember the day when Hamza and one of his co-founders were quite late to meet with me to discuss a parking application they were working on,” recalls Mark Coopersmith, the founding member and lead instructor of the Learn2Launch program...
7 steps to help you bounce back from a failure stronger than ever
Business Insider online
Here are the seven steps that can help you overcome failure, which authors John Danner and Mark Coopersmith call the failure value cycle...
The other F word: How to make the most of failure
Fast Company online
Failure–“the other F word”–is a fact and force of life in every organization. But in many firms, it’s also a taboo topic, one that is embarrassing and painful to talk about. Discussing embarrassing screwups and miscalculations is rarely easy. After all, wouldn’t we rather celebrate our successes and wins?...
The seven stages of failure
A couple of professors at the University of California Berkeley (and yes, one of them moonlights at Princeton), John Danner and Mark Coopersmith, interviewed an impressive group of highly successful people about failure and incorporated their insights into a new book, “The Other ‘F’ Word: How Smart Leaders, Teams and Entrepreneurs Put Failure to Work.“ They spoke with executives we have all heard of, entrepreneurs who invented products we covet and other cool folks...
5 things you must do to successfully launch a business
Perhaps the most critical step in the evolution of your startup is assembling a team that works well together and can deliver the goods. "Many good entrepreneurs are by nature connectors of people, so they have strong networks, which puts them at an immediate advantage," notes Mark Coopersmith, a longtime tech entrepreneur and senior fellow at the University of California, Berkeley's Haas School of Business...
Selected Papers & Publications (3)
Mark Coopersmith, John Danner
John Danner and Mark Coopersmith
Workshop for Startups
“The Other F Word,” Learning from Failure