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Mark Organ - Influitive. Toronto, Canada Area, ON, CA

Mark Organ Mark Organ

CEO and Founder | Influitive

Toronto, Canada Area, ON, CANADA

CEO at Influitive



Mark Organ is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more.

Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M.

In between, he was a go-to-market consultant for SaaS companies in North America and Asia.

Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

With an M.S. in Neuroscience from Northwestern University and a passion for understanding human psychology, Mark is a dynamic speaker with a unique vision centered not only in business success and technological innovation, but also how and why people think, act and interact the way they do.

Mark enjoys sharing his observations, regularly writing and speaking on entrepreneurship, marketing and advocacy. He has energized professional audiences at a number of recent events, including DemandCon, Influence HR Summit, The Globe and Mail Small Business Summit, InsideSales Virtual Summit and many more.

Please see testimonials and video samples here:

Industry Expertise (3)

Social Media VC and Private Equity Direct Marketing

Areas of Expertise (7)

Marketing Raising Money Startup Entrepreneurship Disruptive Innovation Disruptive Marketing Neuromarketing Demand Generation

Accomplishments (3)

Founder and CEO of Eloqua (professional)

Created the marketing automation category, founded and ran Eloqua as CEO. The marketing automation category is now multi-billion and has transformed the practice, people and technology of marketing. Eloqua went public and was purchased for nearly a billion dollars in 2013. Eloqua was a bootstrapped startup based in Toronto. The company nearly went bankrupt 4 times on the way to building a global giant in the space.

Lived and worked in Asia (professional)

Built a marketing practice in Singapore with clients in India, Malaysia, Indonesia, Taiwan and China. Learned a lot about how to sell and market in the region.

Founder and CEO of Influitive (professional)

Founder of Influitive, an explosive startup defining a new category in advocate marketing. Influitive grew 12x in 2013, after being funded by some of the premier VCs in Silicon Valley, New York, Boston and Toronto. Advocate marketing is transforming B2B marketing as profoundly as Mark's previous company Eloqua had done in the previous decade.

Education (2)

Northwestern University: M.S., Neuroscience 1998

Focus was on learning and emotion in animal models

Queen's University: B.Sc.(Hons.), Life Sciences 1996

Affiliations (1)

  • YPO

Testimonials (2)

George Larocque, Organizer | Influence HR

“Attendees referred to Mark’s keynote as ‘illuminating’, ‘thought provoking’ and ‘high value.’ Executives from several attending companies identified that they had ‘actionable insight’ from the session to introduce into their marketing strategies. Mark had a true interest in understanding who the audience was, and what their interests in marketing were. This understanding was baked into his presentation and contributed to it being an incredible success.”

Peter Bryant, Partner | Clareo

“Mark did exactly what we’d invited him onto the panel to do – he took the audience just out of their comfort zone with his unvarnished perspective and compelling personal anecdotes. He used evocative language to describe the world exactly as he sees it, and that means not pulling any punches, yet he somehow manages to be thought-provoking while remaining highly optimistic. We’d love to have Mark join us again when we need a jolt of caffeine for our audience.”

Event Appearances (6)

How to build a billion $ category

Dreamforce  San Francisco


How to Raise Money

GROWTalks  Toronto


Leveraging disruptive technology to grow your business

InfluenceHR  San Francisco


Mobilize Your Customer Advocates

Inside Sales Virtual Summit  Salt Lake City, UT


The Advocacy-Centred Company: A Deeper Look at CAC and LTV for CFOs

Bowery Global CFO Summit  New York


Referral Sales Meets Referral Marketing: Clash, Crash, or Collaborate?

DemandCon 2011  San Francisco


Sample Talks (1)

How to build a billion$ category

Why just build a company when you can build a billion dollar category? In this top-rated keynote given at the Founders Forum of Dreamforce in 2013, Mark discussed his stories around building the marketing automation and advocate marketing categories for Eloqua and Influitive respectively, proposed a new framework on categories, and showed how to build one.

Several attendees said that it is was the most informative and entertaining talk in the Founder Forum series.



  • Keynote
  • Panelist
  • Workshop Leader


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