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Michael Capella, PhD - Villanova University. Villanova , PA, US

Michael Capella, PhD Michael Capella, PhD

Professor of Marketing & Business Law; Associate Dean of Graduate & Executive Programs | Villanova School of Business | Villanova University

Villanova , PA, UNITED STATES

Michael Capella, PhD, is an expert in sales, retailing, advertising, public policy, food, and pharmaceuticals.

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Areas of Expertise (9)

Business Food Marketing and Policy Pharmaceuticals Public Policy Retail Sales Advertising Consumer Consumption of Harmful Products Tobacco Policy

Biography

Professor Capella's research interests focus marketing and public policy issues, including topics related to advertising effects, including in-game advertising and advergames, consumer consumption of harmful products, and retail pricing strategies. Other areas of expertise based on his industry experience include in-store retailing and outside sales strategies, including compensation and motivating the sales force.

Education (3)

Mississippi State University: PhD

Georgia State University: MBA

Mississippi State University: BBA

Select Accomplishments (6)

Emerald Publishing Group Citation of Excellence Award (professional)

2016
Awarded for “The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games"

Best Reviewer of the International Journal of Advertising (professional)

2016

Villanova School of Business Emerging Scholar Award

2012

Best Article Award, Journal of Advertising (professional)

2008
Awarded for “The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis”

Thomas Ponzurick Top Paper in Conference Award, Association of Marketing Theory and Practice Conference

2007

Best Conference Paper Award, Marketing and Public Policy Conference

2006

Affiliations (5)

  • Editorial Review Board, Journal of Public Policy & Marketing
  • Editorial Review Board, Journal of Consumer Affairs
  • Editorial Review Board, Journal of Advertising
  • Editorial Review Board, International Journal of Advertising
  • Editorial Review Board, Journal of Global Scholars of Marketing Science

Select Media Appearances (2)

Where Entrepreneurship is Thriving: Prison

CBS News  online

2015-07-09

"Yet even in such a rigidly controlled environment, from what types of clothes prisoners wear to when they wake up in the morning, inmates are finding ways to meet their needs through entrepreneurial ventures, according to a new study from Ronald Paul Hill and Michael Capella of the Villanova School of Business and Justine Rapp at the University of San Diego and published in the Journal of Public Policy & Marketing." (...)

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Decide as an Undergrad Business Major if You Need an MBA

U.S. News  online

2014-08-05

"Michael Capella, the associate dean for graduate and executive programs at Villanova University's business school, says the MBA program​ trains students to be leaders and is ideal for students who want to manage people or get a more senior position at an organization." (...)

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Research Grants (2)

Summer Research Support Recipient

Villanova School of Business 

2007-2017

Villanova University Office of Research and Sponsored Projects Summer Research Fellowship

Villanova University 

2006

Select Academic Articles (5)

The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective Journal of Business Research

Johnny Jiung YeeLee, Michael L. Capella, Charles R.Taylor, Mi (Meg)Luo, Colin B.Gabler

2014

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The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames and Advertising in Social Network Games Journal of Advertising

Ralf Terlutter & Michael L. Capella

2013

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Exploring the Effects of Odd Pricing: An Examination Using Adaptation-Level Theory Journal of Product & Brand Management

Brian R. Kinard, Michael L. Capella, & P. Greg Bonner

2013

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A Review of the Effect of Cigarette Advertising International Journal of Research in Marketing

Michael L. Capella, Cynthia Webster, & Brian R. Kinard

2011

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Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes Journal of Public Policy & Marketing

Michael L. Capella, Charles R. Taylor, Randall Campbell, & Lance Longwell

2009

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