Peter Evans - ExpertFile. Toronto, ON, CA

Peter Evans Peter Evans

Co-Founder & CEO | ExpertFile

Toronto, ON, CA

An innovator that works at the intersection of information services, digital media and SaaS software

SPEAKING TO "JOE THE PLUMBER": HOW ACADEMICS NEED TO CHANGE THEIR MESSAGING

SPEAKING TO 2015-09-24
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Peter Evans Deanne Taenzer

Dr. Kristal Brent Zook's article in The Guardian underscores the growing need for faculty experts to more effectively communicate with the media.

Our experts are available to speak with media on a range of topics related to this story.

Approved Quotes:
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"This is an issue that is very much related to the changing role of faculty in institutions. Our research shows there is an incredible opportunity for schools to better promote their academic research by helping media tell their story."
- Peter Evans, Founder & CEO, ExpertFile

"While many faculty are becoming more attuned to the need to communicate their work beyond peer-reviewed journals, there are still many on the campus who lack both the attitude and the skills necessary to effectively translate their research to the media."
- Peter Evans, Founder & CEO, ExpertFile

Source:
the Guardian

Academics: leave your ivory towers and pitch your work to the media

Publishing in academic journals is prestigious, but sharing your ideas with a wider audience is exciting and full of unexpected rewards

the Guardian