Pushkala Raman, Ph.D., M.B.A.
Professor of Marketing, School of Management | Texas Woman's University
Denton, TX, UNITED STATES
Expert on women in the workplace, online privacy, customer use of online health care and engaging her students in real world projects.
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Biography
Raman has published more than 10 articles and book chapters on subjects relating to online privacy and customer relationship management. Her most recent article is on gamification trends and how elements of game playing can be used to increase participation in surveys. Currently, she is examining how different groups of people use online health care resources.
Raman works closely with local area non-profit organizations and small businesses. Several of her student teams have partnered with these institutions to provide business consulting expertise.
Industry Expertise (2)
Education/Learning
Research
Areas of Expertise (7)
Privacy
Customer Relations Management
Health Communication
Non Profit Marketing
Teaching
Higher Education
Reserch
Education (2)
Texas A&M University - Mays Business School: Ph.D., Marketing
IIM Ahmedabad, India: M.B.A., Business Administration 1984
Media Appearances (4)
Seven Internship Tactics to Grow your Talent Pipeline
Monster online
The race is on to attract and recruit today’s interns. Companies no longer wait until senior year to head to campus and make job offers. These days, they’re using internships starting as early as freshman year to create a talent pipeline. It’s a shift that’s increased competition to recruit interns, especially STEM college graduates.
Business women get a big push
Denton Record Chronicle online
2015-06-23
Pushkala Raman, a marketing professor, says she sees the center helping women business owners in the region and women looking to advance in the business world as well as provide opportunities for mentorship and internships to students. “I see ourselves working with small businesses, women who are employed in businesses and places that work with women,” Raman said. “It can be suggesting best practices for workplaces that want to recruit more women, mentoring for first-time professionals, getting students internships. The possibilities are just tremendous.”...
United Way, TWU work on plan to combat payday lenders
Denton Record Chronicle online
2014-12-02
Pushkala Raman, the professor overseeing the students work, said her class is centered around a small-business project, where they have to meet deadlines instead of taking exams. “It’s not the same type of class structure or the comfort of holding a textbook or having exams,” Raman said. “Then at the end, they have a real sense of accomplishment.”
Personal Profile: Pushkala Raman
Denton Record Chronicle online
2013-11-23
Name: Pushkala Raman Occupation: associate professor of Marketing, Texas Woman’s University Birth date and place: May; India...
Articles (5)
Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust
International Journal of Electronic Commerce
2010 ABSTRACT: The collection of personal information from customers is a necessity for Internet merchants, who need such information to effectively provide service to customers. The ease with which data can be acquired and disseminated across the Web, and the peculiarities of the electronic environment have led to growing concerns from many potential customers over disclosing personal information to e-service providers...
The Effects of Employee Attitudes on Workplace Charitable Donations
Journal of Nonprofit & Public Sector Marketing
2006 ABSTRACT: The objectives of this paper are to examine the effects of employee attitudes toward the employer on workplace monetary donations at two levels: (1) to see if there is a significant difference between the attitudes of employees who make workplace contributions and those who do not; and (2) to examine whether awareness of employer charitable contributions moderate the relationship between employee attitudes and donating behavior...
Leveraging CRM for sales: The role of organizational capabilities in successful crm implementation
Journal of Personal Selling and Sales Management
2006 ABSTRACT: Customer relationship management (CRM) is one of the fastest growing business practices in today’s environment. CRM has been credited with substantial improvements in improving the effectiveness of sales forces...
The role of relational information processes and technology use in customer relationship management
Journal of Marketing
2005 ABSTRACT: Drawing on the relationship marketing and market information processing literature streams, the authors conceptualize and measure relational information processes, or organizational routines that are critical for customer relationship management (CRM)...
An empirical investigation of online consumer purchasing behavior
Communications of the ACM
2003 ABSTRACT: This article is focused on examining the factors and relationships that influence the browsing and buying behavior of individuals when they shop online. Specifically, we are interested in individual buyers using business-to-consumer sites. We are also interested in examining ...
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