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Raymond R. Burke - Indiana University, Kelley School of Business. Bloomington, IN, US

Raymond R. Burke Raymond R. Burke

Professor of Marketing | Indiana University, Kelley School of Business

Bloomington, IN, UNITED STATES

Raymond R. Burke's research focuses on understanding the influence of point-of-purchase factorsvon consumer shopping behavior.

Secondary Titles (2)

  • E.W. Kelley Chair
  • Director Customer Interface Library

Media

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Videos:

How stores track your shopping behavior | Ray Burke | TEDxIndianapolis RAYMOND R BURKE

Audio:

Biography

Raymond R. Burke is the E.W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors–including new products, product packaging, pricing, promotions, assortments, and displays–on consumer shopping behavior.

Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.

Industry Expertise (5)

Education/Learning Retail Direct Marketing Research Market Research

Areas of Expertise (7)

Marketing Research Retail Consumer Behavior Consumer Goods Data Mining Consumer Research Marketing Management

Accomplishments (3)

MBA Teaching Excellence Award (professional)

Awarded by the Kelley School of Business

Faculty Service Award (professional)

Awarded by the Kelley School of Business

Top 50 Business School Teachers (professional)

Recognized by CNN/Fortune as one of the top 50 business school teachers in the world

Education (3)

University of Florida: Ph.D., Psychology/Marketing 1985

University of Florida: M.S., Psychology/Marketing 1981

University of Miami: B.A., Psychology/Communications 1977

Media Appearances (1)

Kelley Professor Raymond Burke Named Editor-in-Chief of the Journal of Shopper Research

PR Web  online

2013-02-01

Raymond R. Burke, the E.W. Kelley Professor of Business Administration at Indiana University's Kelley School of Business and founding director of the school's Customer Interface Laboratory, has been named editor-in-chief of the Journal of Shopper Research...

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Event Appearances (1)

How stores track your shopping behavior

TEDxIndianapolis  Indianapolis, Indiana

2014-10-21

Articles (4)

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data Marketing

2014

This research investigates how the social elements of a retail store visit affect shoppers' product interaction and purchase likelihood.

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Identifying the Drivers of Shopper Attention, Engagement, and Purchase Shopper Marketing and the Role of in-Store Marketing

2014

To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit only a fraction of a store's departments and categories, examine a small ...

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The third wave of marketing intelligence Retailing in the 21st Century

2010

During the last 25 years, marketing research in retail settings has been transformed by technological change. The first wave of change occurred when retailers adopted point-of-sale (POS) systems with UPC barcode scanning. This provided companies with real-time ...

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Behavioral Effects of Digital Signage Journal of Advertising Research

2009

An analysis of academic and commercial experiments reveals that in-store advertising effectiveness depends on both the content of the message (appeal type and product category) and the context and quality of exposure (audience need state, traffic speed and direction, message frequency and duration).

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