Rob is a research manager in the Survey & Analysis group in IDC Canada. He designs, manages and analyses IDC Canada internal and custom research projects. The internal research projects focus on how consumers, top corporate executives, and business telecom decision makers adopt and use IT technologies in Canada. Custom research projects include qualitative and quantitative work across a wide variety of technology related topics.
In addition, Rob is a member of the global IDC Custom Solutions Buyer Behavior practice. In this role he designs, manages and analyses custom research projects for global technology firms. Research areas of expertise include branding, market modelling, pricing and new product research.
Rob’s initial role at IDC was as the Canadian analyst for IDC Financial Insights. He maintains a strong interest in the financial services sector.
With over 25 years in the market research industry, Rob’s expertise includes both qualitative and quantitative market research experience on the both the buyer and provider sides. He holds both an MBA and Bachelor of Mathematics degree.
Areas of Expertise (3)
SASIN Graduate School of Business: MBA, International Finance and Marketing
University of Waterloo: B.Sc., Mathematics
Ambassador College: BA, Undergraduate Studies
Media Appearances (6)
Banks intent on becoming pioneers of mobile payment systems
Financial Post online
No one silver bullet solution has taken off in the Canadian mobile space, in which telecom providers, payment processors and credit card companies are also vying for consumer loyalty, said IDC Canada analyst Rob Burbach...
Canadians catching on to mobile banking
Financial Post online
About 27% of the Canadian population own smartphones, according to figures produced by consultancy IDC Corp. Roughly 5% of all Canadians regularly do their banking by smartphone. That’s roughly in line with most other western countries, but in terms of banking applications Canadians have limited choice.
“The U.S. has seen much more aggressive moves just because there is much more competition in the banking space,” said Robert Burbach, an analyst at IDC’s Financial Insights division.
TD Bank customers have ‘app’-etite for iPhone banking
IT Business online
“I see them as playing complementary roles,” said Rob Burbach, senior analyst, financial insights at IDC Canada in Toronto.
“What’s likely to happen is some transactions – such as balance inquiries, which you can complete quickly – will migrate to mobile. However more complex transactions for managing money are going to stay online.”...
TTC may opt for ‘open’ electronic fare payment system
IT Business online
The TTC is leaning towards an electronic fare system at odds with the rest of the GTA, noted Rob Burbach, senior analyst at IDC Financial Insights’, Toronto-based IDC Canada’s financial advisory service.
Burbach is an expert on mobile payment systems.
“Why does the TTC need to reinvent the wheel?” the analyst asked. He noted that the rest of the GTA is using an integrated system – the Presto card.
By implementing a different system the TTC would introduce unnecessary cost and complications, Burbach warned. “Going with another system would be a poor use of tax payers’ money.”...
New ING Direct app lets you do your banking from BlackBerry, iPhone
IT Business online
“In terms of ING’s current product offering I think [mobile payment] is more of a ‘nice to have’ rather than a compelling feature,” said Rob Burbach, senior analyst, financial insights and buyer behaviour practice at IDC Canada.
Burbach said ING is more into high interest rate savings, business accounts, GICs, and mortgages rather than transactional accounts, where a mobile banking app would be more useful. “It will be interesting to see if they push more aggressively into transactional banking.”...
Microsoft helps banks do SWIFT business
IT Business online
All Canadian banks currently have SWIFT addresses to receive electronic payments in that format, says Rob Burbach, financial insights senior analyst at IDC Canada. The standard provides the global means to transmit payments electronically.
“People want to transfer money as quickly as possible,” he says. “Translating to SWIFT at the bank level takes a lot of work and was inefficient. It’s been a continuing problem.”...
Event Appearances (4)
Canadian Top Executive Survey, 2017: Aligning Business and CIO Priorities in the Digital Economy
CIO Association - IDC Canada's Top Executive Survey Results Toronto - Web conference
Canadian Capital Markets in the Age of Uncertainty
Caplin e-Commerce Speaker Series Toronto, Ontario
Financial services consumers are evolving. Are you ready?
IDC Tech Series for Canadian Business Webinar
Core Banking: Global Deal Tracking and Predictions
IDC Web Conference Series Web Conference
Rob Burbach, Tony Olvet
This IDC Presentation presents the results of IDC's 2017 Canadian Top Executive Survey, which focused on the theme of aligning business and CIO priorities in the digital economy. The survey looks at how technology is being implemented in large Canadian organizations, with a focus on what is working and what needs to be improved. This Presentation examines several aspects of digital transformation, comparing and contrasting viewpoints from IT leaders with other line-of-business executives on topics like digital strategy, IT's role in the organization, alignment on the importance of different technologies, and also what this all means for career development in IT.
Robert Smythe, Jason Bremner, Robert Burbach
This IDC Perspective looks at the demographic profile of Canadian bank clients and how banks are supporting their many payment needs. Data was obtained via an online survey involving more than 1,000 respondents. The results provide a good overview of the profile of financial institution (FI) clients in Canada and their relationships with their banks. There are two other documents in this series that look at digital financial services channels and branch services.
This IDC Perspective looks at the demographic profile of Canadian bank clients along with their use of technology to support their banking needs. Data was obtained via an online survey involving more than 1,000 respondents. The results provide a good overview of the profile of financial institution (FI) clients in Canada. There are two other documents in this series that look at physical branch channels and digital payment processes:
Consumer Survey: Digital Banking Expectations and Experiences — Branch Channels (IDC #CA41242817, May 2017)
Consumer Survey: Digital Banking Expectations and Experiences — Payments (IDC #CA42491517, May 2017).
This IDC Perspective helps financial institutions and their suppliers understand how digitization is changing the role of branches. It also identifies how clients use and value bank services. This document provides consumers' eye view of:
How they value their banks
Their service channel preferences
How comfortable they are with technology
How they will respond to changes in branch services
Their comfort level with digital-driven products and services
While banks in the past have followed a measured pace in introducing new technology, they now must proceed at a much faster pace. This is driven by government and regulatory initiatives to make banking more open to competition and the future challenge from technology-driven organizations expanding their horizon to include banking services.
To compete in this new environment, banks must acquire a digital-first mindset. This will require the acquisition of new skills and a clear understanding of what clients are looking for in their digital experience when dealing with banks.
This IDC Presentation provides top-line survey findings from IDC Canada's most recent annual Business Telecom Survey conducted in October-November 2016. The slide deck contains important data and observations on the uptake of telecom services and spending intentions by Canadian enterprises, with responses shown by business size segment. IDC Canada moved this survey to an online methodology for the first time in 2016. The sample size was also increased to 400 online business telecommunications and network decision makers. We refined the questions on wireless device "BYOD," unified communications, and business spending on TV video and added cloud delivery to several sections.
This IDC Presentation provides a snapshot highlighting the impact on the Canadian oil and gas sector. It combines a general overview of the issue, revisions to IDC Canada's ICT forecast, and new survey findings from Alberta-based energy-related IT executives.
It follows up on the three earlier Presentations on the Canadian oil and gas sector from CY 1Q16:
- Oil Price Crunch: How Will the Canadian Energy ICT Market Respond to "Lower for Longer" Oil Prices? (IDC #CA41032416, February 2016)
- Oil Price Crunch: How Should Canadian CIOs Respond to "Lower for Longer" Oil Prices? (IDC #CA41042516, February 2016)
- Oil Price Crunch: How Should Canadian ICT Vendors Respond to "Lower for Longer" Oil Prices? (IDC #CA41042416, February 2016)
This IDC Presentation provides top-line survey findings from IDC Canada's most recent annual Business Telecom Survey conducted in June 2015. The slide deck contains important data and observations on the uptake of telecom...
This IDC Financial Insights Perspective looks at how Canadians use various payment solutions and their level of satisfaction with these solutions. Data was obtained via an online survey involving 1,000 respondents. The results provide a...