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Robert Carter Robert Carter

Co-Founder & VP Product | ExpertFile

Toronto, Canada Area, ON, CA

Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.

Forrester CMO blog Reveals Most B2B Marketers Can't Connect Their Content Activity to Business Value

Forrester CMO blog Reveals Most B2B Marketers Can't Connect Their Content Activity to Business Value 2014-09-23
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Laura Ramos, VP and Principal Analyst in Forrester’s CMO practice has some sobering comments about the state of content marketing. She states that “CMOs will need to take a hard look at skills, staff, and creative resources directed at content production. Staying the current course will not be productive long-term. The study revealed just 4% of those we surveyed are true masters of content marketing.

Source:
blogs.forrester.com

Forrester CMO blog Reveals Most B2B Marketers Can't Connect Their Content Activity to Business Value

When it comes to content marketing, the majority of business-to-business (b2b) marketers surveyed in a recent Forrester report revealed they are not as mature as they think.

blogs.forrester.com