Robert Carter - ExpertFile. Toronto, Canada Area, ON, CA

Robert Carter Robert Carter

Co-Founder & VP Product | ExpertFile

Toronto, Canada Area, ON, CA

Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.

Experts Available to Comment on Today's Google Mobile Changes

Experts Available to Comment on Today's Google Mobile Changes 2015-04-22
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Peter Evans Robert Carter

Google's latest update, dubbed "mobilegeddon" began rolling out yesterday. This update poses a significant threat to the way top websites are ranked in its search results. Google has effectively changed its definition of mobile readiness. Our experts have been studying this development closely, and can provide commentary for journalists looking for perspectives on this emerging story.

“Our Research on over three hundred websites in North America reveals that only 22% of organizations pass Google's new definition of mobile responsiveness,” says Robert Carter, Co-Founder and Vice President of Product at Toronto-based software company, ExpertFile.

"Google is clearly sending a signal that the marked increase in mobile device usage matters. The needs of mobile users must be recognized in the way that relevant search results are delivered,” writes Peter Evans, Co-Founder & CEO at ExpertFile.

Broadcast reporters are encouraged to connect our media relations department via ExpertFile, or contact George Raine at or via cell at (647) 784 7191.


Experts Available to Comment on Today's Google Mobile Changes

This week, Google started prioritizing mobile-friendly websites in google searches made on a smartphone. the change could hurt businesses whose sites don't pass google's mobile-ready test.