Sarah is a full-time social correspondent, live web show host and owner of Sevans Strategy a new media consultancy. She is also the Chief Evangelist at Tracky (www.tracky.com), an open social collaboration platform--based in Las Vegas, Nevada.
It’s Sarah's personal mission—to engage and employ the use of emerging technologies in all communication—that connects her with a rapidly growing online and IRL community.
A self-described “social media freak,” Sarah initiated and moderates #journchat, the very first weekly live chat between PR professionals, journalists and bloggers on Twitter.
She shares her social media and tech favorites on Sarah's Faves (sarahsfav.es) as well as a daily resource for PR professionals called #Commentz.
Sarah previously worked with a local crisis center to raise more than $161,000 via social media and is a team member of the Guiness Book World Record holding #beatcancer.
She can be seen in the February 2010 edition of Vanity Fair's America's Tweethearts, Forbes' 14 Power Women to Follow on Twitter and Entrepreneur's Top 10 Hot Startups of 2010.
Specialties: public relations, communications, online communities, non-profit, social good, fashion, celebrity, interview, technology, social media, social network, blogging, gtd, collaboration
Industry Expertise (3)
Areas of Expertise (9)
Millikin University: B.A., Communications & Public Relations 2002
Event Appearances (6)
PubCon Las Vegas, NV
Toddlers and Technology
SXSW Austin, TX
The evolution of PR
PRSA T3 National Conference New York, NY
Social PR (KEYNOTE)
PRSA Travel and Tourism Conference Aspen, CO
The message and the messenger (Panel)
SXSW Austin, Tx
PR Next Practices (KEYNOTE)
PR News Digital PR Summit New York, NY
Sample Talks (5)
Social Media Engagement for Businesses and Corporate Brands
Emerging media centers around two-way communication; it’s not another advertising alternative or push marketing tactic. Businesses can’t just sign up for a Facebook or Twitter account, post items/status updates and talk “at” their audiences. They have to listen, learn how to engage and become part of the conversation. This presentation teaches businesses how to build relationships with customers and influencers using social media, how to strategize a social media plan and which tools to use, how
Reconstructing Crisis Communications in the Digital Age
From the BP Oil Spill to the Tiger Woods scandal, when crisis happens, it’s not only important to monitor and respond to traditional media, stakeholders and constituents, but it’s also a necessity to follow along and respond to online conversations, as they will continue — with or with out you. The presentation educates on the importance of having a social media crisis communications plan in place beforehand and how to create, how to monitor and steps to take when responding to crisis via social
Social Media 101 Boot Camp
Looking to get your foot in the door of social media and for a better understanding of “how to” use the tools available to you? This full-day boot camp presentation incorporates exercises and activities applicable to your clients or profession so that attendees leave with social media goals, ideas for social media workflow, outline of social media tactics and a better idea of what social media is and how it can be used.
How to Make Your Brand Stand Out Online
It’s a busy world online and everyone is competing for attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out or make an impression? Sarah guides attendees through this process sharing anecdotes on how to use social technology to listen and tap into media relations and online conversation, blogging to leverage expertise, becoming a super-user and how this can benefit your bottom line, build business, connect with peers
PR & Tapping into the Evolution of Social Journalism
The news release is dead… or is it? Traditionally, “pitching” meant sending a news release, making a follow up call and taking a journalist out to lunch or drinks to build a relationship. However, the rise of social media brings connecting to an entirely different level. No longer are we “pitching” the media — we’re connecting directly to consumers and influencers and discovering alternative strategies to build meaningful relationships with these audiences. This presentation teaches how to locat
- Author Appearance
- Corporate Training