Stephen Monaco is a recognized thought leader, innovator, author and speaker. His creative marketing prowess is the driving force behind the world's best-selling data communications software of all time, the global mega brand, ProComm, which was published in 11 languages and achieved over 70% global market share..
As a marketing and business strategist, Monaco works where high tech and integrated marketing intersect -- driving strategies and leveraging digital media to effectively realize business goals for companies of all sizes.
Since 1997, he has espoused that building one-to-one relationships with customers is vital and developing customer insights via marketing technologies is an absolute must for long-term success. Monaco has worked on digital marketing strategies with international publicly-traded companies, mid-market firms, and funded early stage companies.
In 2015 he was invited to join the small elite group of IBM Futurists, worked on IBM's Future Project and regularly helps the IBM Commerce team.
Industry Expertise (4)
Areas of Expertise (4)
Insightful Knowledge: An Enlightened Guide to Social Media Strategy & Marketing (professional)
Description of Published Book: An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business.
University of Wales, Cardiff: MBA, Marketing / eBusiness 2008
Wrote Masters Dissertation analyzing the impact of the Internet and Social Media on Traditional Media (with special emphasis on how the Millennial Generation consumes media)
Named to Dean's List
At the time he was a graduate student at the University of Wales, the Chancellor was His Royal Highness the Prince of Wales, Prince Charles. Prince Charles is the Heir to the Throne and will be the next King of England and United Kingdom.
University of Missouri-Columbia: Business Administration
- American Marketing Association
Event Appearances (2)
Digital Media Summit - Dallas Dallas, TX
Social Media Strategy
SXSW Austin, TX
Sample Talks (1)
Market Driven Companies
Too many companies maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.” Market driven companies have an approach that concentrates on concepts like total customer satisfaction, managing the customer experience, customer retention, and customer lifetime value.
- Workshop Leader
- Author Appearance
- Corporate Training