generic speaker image
Steve Peters - No Mimes Media. Los Angeles, CA, US

Steve Peters Steve Peters

Founding Partner / Chief Creative Officer | No Mimes Media

Los Angeles, CA, UNITED STATES

Emmy®-winning transmedia experience designer, consultant, speaker and digital content strategist.

Media

Publications:

Documents:

Photos:

loading image loading image

Videos:

Audio:

Social

Biography

An Emmy®-winning experience designer, Steve Peters has worked on some of the biggest and most innovative interactive experiences to date. He’s co-founder of No Mimes Media and hosts the StoryForward Podcast, a show about the future of entertainment.

Previously, Steve was at Google's Niantic Labs, and was VP of Experience Design at Fourth Wall Studios.

His specialties include: geolocation games, AR/VR, experiential marketing, immersive gaming, interactive creative direction, alternate reality game design, user interface design, music production, and sound design.

Steve founded the Alternate Reality Gaming Network in 2002, has guest lectured at schools including USC, Georgia Tech and Cal Arts, spoken at media conferences around the world, and projects he's worked on have won multiple awards including an Emmy®, Cannes Lions Grand Prix Awards, SXSW Web Awards, and Webby Awards.

Industry Expertise (3)

Entertainment Design Computer Gaming

Areas of Expertise (5)

AR / VR Location Based Games Game Design Transmedia Entertainment

Accomplishments (2)

Emmy Award (professional)

2012-09-15

Outstanding Creative Achievement in Interactive Media, Original Interactive
Television Programming for Dirty Work on Rides.TV (Fourth Wall Studios).

2012 Guinness Book of World Records: Gamer's Edition (personal)

2012-01-01

Made the Guinness Book for founding the longest-running Alternate Reality Games website.

Languages (1)

  • English

Event Appearances (39)

The World as Your Canvas: Telling Location-Based Stories

GDC 2017  San Francisco, CA

2017-02-27

Pokemon Go and AR Games

Bank of America / Merrill Lynch Investor Conference  Tokyo, Japan

2016-09-12

Virtual Reality Panel

Film Com  Nashville, TN

2016-02-22

ARGs Aren't Dead!

MOSO Conference 2015  Saskatoon, SK

2015-06-19

ScreenWest Interactive Media Seminar

ScreenWest Media Series  Perth, Australia

2015-03-04

Experience Designers: Why Hollywood Needs More of them

Veritas University Design Summit  San Jose, Costa Rica

2014-08-29

Closing Keynote

MOSO Conference 2014  Saskatoon, SK

2014-06-14

Creatively Using Social Media for your Web Series

New Media Expo 2014  Las Vegas, NV

2014-01-05

Screenings Series: Multimedia Storytelling

Digital Hollywood Content Summit  Marina Del Rey, CA

2013-05-01

Keynote: Telling Compelling Brand Stories Across Media

Fuse Chicago  Chicago, IL

2013-04-17

Closing Keynote

International Conference on Intelligent User Interfaces  Marina Del Rey, CA

2013-03-21

Mentor Session

SXSW Interactive  Austin Texas

2013-03-10

Beyond Rear Vision Thinking

SPAA Conference  Melbourne Australia

2012-11-12

Fourth Wall Studios Keynote

Createasphere Entertainment Technology Summit  Burbank, CA

2012-11-08

How Not To Pitch Your Project

StoryWorld Conference  Hollywood, CA

2012-10-19

Breaking Down the Walls

Digital Hollywood Content Summit  Marina Del Rey, CA

2012-10-17

Connecting Content Across the Screens

Variety’s Multiscreen Summit  Hollywood, CA

2012-09-10

How the Future Will Tell Stories

Distrito Cinema Transmedia Seminar  Bogotá Colombia

2012-08-22

Guest Lecturer

University of Southern California/Annenberg School for Communication  Los Angeles, CA

2012-07-30

The Evolution of Gaming Behaviors

Storyworld Conference  San Francisco CA

2011-10-31

Transmedia Artists Guild: New Media Needs New Representation

SXSW Interactive  Austin, TX

2011-03-13

Experience Designer: The Next-Generation Film Director?

Transmedia Victoria  Melbourne Australia

2011-01-27

Keynote: The Future of Entertainment

Canal+ Annual Meeting  Paris, France

2011-01-18

Transmedia in the US: Three Emerging Trends

New Media Days 2010  Copenhagen Denmark

2010-11-09

Transmedia and Alternate Reality Games

Film Independent’s 2010 Filmmaker Forum  Hollywood CA

2010-10-31

Transmedia Storytelling: How the Future Will Tell Stories

From Story to Legend  Utrecht, Netherlands

2010-09-27

Shattering the Fourth Wall with Social Media - How the future will tell stories

The Pixel Lab  Cardiff, Wales

2010-07-04

Are ARGs Always a Promotion?

USC/UCLA School of Theater, Film and Television: Transmedia Hollywood: S/Telling the Story  Los Angeles, CA

2010-03-16

The 10-Minute Transmedia Experience

SXSW Interactive  Austin, TX

2010-03-14

Buzzword Watch: Transmedia SXSW

Nat’l. Association of Television Program Executives (NATPE) Conference  Las Vegas, NV

2010-01-26

Rules of Engagement

ARGFest 2008  Boston, MA

2008-07-23

Alternative Narratives

Don’t Kill Your Darling film director’s conference  Copenhagen Denmark

2009-12-07

Fireside Chat – Designing ARGs

DIY Days LA  Los Angeles, CA

2009-11-19

Extending the Experience: The New Storytellers

Power to the Pixel 2009 London  London, England

2009-10-14

Alternate Reality Games and You

Barcamp LA  Los Angeles

2009-05-02

ARGs and Full Media Storytelling (Guest Lecturer)

California Institute of the Arts  Valencia, CA

2009-04-29

You’re Living Your Own Private Branded Entertainment Experience

SXSW Interactive  Austin, TX

2009-03-13

How Game Play, Social Networking and User Generated Content are Re-Shaping the Playing Field

Cannes Lions International Advertising Festival 2008  Cannes, France

2008-06-17

What Can the Video Games Industry Learn From Alternate Reality Games?

SXSW Interactive  Austin, TX

2008-03-10

Sample Talks (1)

Transmedia: Beyond the BS

Everyone's talking about Transmedia Storytelling: What it is, what it does, and how it's the solution to all of our problems. Lots of numbers and anecdotal evidence are being bandied about, but does transmedia really engage multitasking audiences and show us the future of entertainment? Does every character need a Twitter account? Where does the hyperbole end and the entertainment revolution begin? Steve gets past the guru talk to share what really works and really doesn't.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader

Fees

1000 to 3500 *Will consider certain engagements for no fee

Articles (2)

The Engagement Paradox Medium

2016-07-11

[EDIT: This article does NOT mention Pokemon Go….]

So, July is the Month of The Runner. If you haven’t heard about it, it’s the Go90 TV series that’s been in development by Matt Damon and Ben Affleck for 12 years or so, where a “Runner” has to be chased down across the country by a team of Hunters for cash and prizes. It premiered on July 1st, and is LIVE, three times a day, for 30 days.

Let’s stop and think about that:

Three times a day.

Every day.

For THIRTY Days.

The first thing I thought when I heard about it was “Holy crap, I’m glad I’m not on that production team! It must be hell!” They need to assemble a new episode three times a day. Every day. For thirty days. The production schedule must be nuts. Nobody can be getting any sleep. It’s madness.

view more

Hollywood and Silicon Valley Have the Same Problem — and They Don’t Even Know It Medium

2016-06-20

So I was watching the latest episode of HBO’s Silicon Valley last night. If you haven’t seen this show, it’s a spot-on satire/comedy about a small tech startup called Pied Piper. And it’s hilarious. Because it’s true. Here’s a pitch-perfect example, where they mock Facebook’s infamous Chair Ad:

In a nutshell, the startup’s new app has just launched, and they’re getting ready to celebrate their 500,000th download. But all is not well, as they realize that the real metric that means anything (Daily Active Users) is a dismal 19,000 or so.

What follows is a flurry of various attempts to raise their Active User-base, which includes focus groups, hiring an ad agency, getting brand partnerships for giveaways and even hosting workshops on how to use Pied Piper. Ultimately, one of them takes the shady (but all too common) step of paying an Indian tech sweatshop to get them.

It struck me that they’re trying everything except the obvious thing: Hire a Designer.

view more

Contact