Biography

Mr. Steve Rossmann began his entertainment career at Twentieth Century Fox working in National Promotions and Film Partnerships in 1998. While at Fox, Mr. Rossmann worked on hit films such as Cast Away, Moulin Rouge, X-Men, Planet of the Apes, Dare Devil and many others developing and executing co-promotional partnerships with fortune 500 brands by leveraging their marketing and media to support the studios-film marketing efforts. In 2001, Mr. Rossmann took an opportunity at the Endeavor Talent Agency to expand his experience in film marketing by working directly with producers, writers, directors and actors, in television, film and digital. As a Marketing Agent he was responsible for launching the Maserati Spyder, leveraging A-list celebrities to participate in American Expresses, “My Life My Card” advertising campaign, launching Fox Broadcasting's first New Years Eve special, America’s Party, and developing entertainment led campaigns for Southwest Airlines.

In 2004, Mr. Rossmann worked as a project manager in Chicago, IL, for an integrated marketing agency, Wirestone, launching the Motorola Razor and developed online promotional campaigns for Jim Beam Brands. With the innovation of mobile technology and his experience with Motorola, the Endeavor Talent Agency brought him back to Los Angeles as an Agent in Gaming and Digital Strategy, negotiating deals with talent on games; Spider Man and God of War. He joined Sony Pictures Digital Entertainment in 2005 where he served as Senior Manager in Mobile Marketing and Promotions launching films Spider Man 3 and Drumline. Then in 2006, he joined the Gersh Talent Agency, as Managing Director Branded Entertainment and Digital Strategy for the various divisions of the agency and its A-List talent clientele. From 2008-2016 Mr Rossmann was Manager and Head of Branded Entertainment at RPA Advertising.

Currently, Mr. Rossmann is Senior Director of Entertainment at United Entertainment Group, an DJ Edelman agency specializing is entertainment and pop-culture platforms. Mr Rossmann is also an adjunct professor in the College of Business Administration at Loyola Marymount University in Los Angeles sharing his passion, knowledge and experience in entertainment marketing to undergraduate and graduate students. His students recently assisted in developing marketing strategies for Twentieth Century Fox’s Greatest Showman, The Darkest Minds and the box office sensation, Bohemian Rhapsody.

Education (1)

Texas State University: B.B.A., Economics 1997

Social

Areas of Expertise (7)

Digital Entertainment Marketing

Film and TV Marketing

Integrated Marketing

Entertainment Partnerships

Entertainment Marketing

Branded Entertainment

Gaming Marketing

Industry Expertise (3)

Motion Pictures and Film

Advertising/Marketing

Entertainment

Accomplishments (1)

Bronze Cannes Lion Winner (professional)

2013-05-10

Branded Content, ABC Network and Jimmy Kimmel Live Honda Integration

Sample Talks (1)

Yonsei Univesity/LMU

Entertainment Marketing and the State of the Industry

Availability

• Keynote
• Moderator
• Panelist
• Workshop Leader
• Host/MC

Courses (1)

Entertainment Marketing

Mr Rossmann is also an adjunct professor in the College of Business Administration at Loyola Marymount University in Los Angeles sharing his passion, knowledge and experience in entertainment marketing to undergraduate and graduate students. His students recently assisted in developing marketing strategies for Twentieth Century Fox’s Greatest Showman, The Darkest Minds and the box office sensation, Bohemian Rhapsody.