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Declining viewership for live events, including the Super Bowl, presents concerns for advertisers

This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last stand for live TV, with the Super Bowl being the biggest spectacle to unite the American audience. Live events like this are languishing. Need proof? Look at record low ratings for award shows,” said Ann Bastianelli, teaching professor of marketing at Kelley, who added that the Super Bowl remains “a rare opportunity to gauge the U.S. cultural consciousness.” “The early reports and teasers suggest that Super Bowl viewers are in for a smorgasbord of memorable and even humorous commercials, providing some much-needed laughs during the ongoing pandemic. Even so, the Super Bowl isn’t enjoying the same viewership it once had which should prompt changes in marketing decisions,” added Demetra Andrews, clinical associate professor of marketing. With a television audience of more than 90 million last year, the Super Bowl continues to provide the biggest platform for advertisers. But, according to Andrews, television viewership of the Super Bowl has declined fairly steadily for years and the increase in livestreaming of the game does not account for the decline. Of note, she said, is a persistent decline in watchers aged 18-49 since 2008, a key component of the Super Bowl audience. According to Morning Consult, 40% of Generation Z-aged American aren’t sports fans, compared to only 24% of Millennials opting out of sports. Gen Z may be more likely to watch and share ads online than during the sporting event. “Despite this, the price for advertising during the Super Bowl has remained high for a 30-second ad. This is likely to prompt marketing organizations to reexamine the value of the Super Bowl as a promotional platform,” Andrews said. The cost of a 30-second commercial in the 2022 game is $6.5 million, up significantly from the $5.5 million price tag of just a year ago. “Clearly, the network is not bashful about asking that, even with the misgivings that advertisers have had in the past few years,” Bastianelli said. Super Bowl parties traditionally have been a big part of the game day experience and something most attractive to advertisers. But with larger gatherings discouraged and even restricted last year, this aspect was greatly diminished for the 55th Super Bowl. More people may gather to watch the game, while others will be hesitant to do so. “Without Super Bowl parties, brands might not get the same return on investment, because people couldn’t discuss ads in real-time with others, so brands shifted to digital/online advertising to avoid the $5.5 million price tag,” Bastianelli said. They also do this “because spending money online builds reach and frequency and gives brands valuable data to maximize customer engagement much more cost-efficiently. “The downside is that, while culture spreads at the speed of social, it’s much harder to stand out with sustained hype,” she added. Reevaluation of the Super Bowl as a promotional platform should include a determination of whether an organizations’ target customer groups are likely to watch or attend a Super Bowl event, Andrews said. Both professors are available for interviews. Contact George Vlahakis at vlahakis@iu.edu for assistance.

The Rise of "Don't Weigh Me" Cards

Stepping on the scale is an inherent part of the American healthcare experience. But does it have to be? Healthcare professionals and patients say not necessarily. For patients struggling with mental health, eating disorders, or other body-related concerns, being forced to step on the scale may cause significant distress. Because of this, the "don't weigh me" card has become increasingly popular. Born from the desire to make a trip to the doctor a more inclusive, less stressful experience, the cards sit in waiting rooms across the country and allow patients to discreetly make a choice: Would I like to be weighed today? Similar in size and shape to a business card, patients may grab a card and hand it to the provider before the start of the appointment, indicating the patient should not be weighed and that any discussion around weight should only occur if permission is given. According to Rebecca Shenkman, MPH, RDN, LDN, director of the MacDonald Center for Obesity Prevention and Education at Villanova University, "to be effective and emphatic providers, it is important to ensure a safe and comfortable environment and for the patient to feel seen and heard—and one such way is asking permission to be weighed (if the medical situation does not require a weight)." "This shows patients that their provider respects their voice and choice” Shenkman says. "'Don't weigh me" cards are a tool that providers should recognize as a good 'pause button' that allows them to re-center patient care on the individual and not have a conversation guided by a scale number or attribute certain symptoms or conditions to weight." Healthcare providers may express weight biases that prevent patients from receiving effective care. The provider may correctly or incorrectly attribute a patient's health concerns to weight and overlook additional factors not correlated with obesity. And while obesity is certainly a chronic and progressive medical disease that should not be ignored, there is more to a patient than a number on a scale. "A barrier to effective healthcare utilization is the prevalence of weight bias towards individuals with obesity. A first step to reducing bias is to acknowledge the issue exists and to recognize one's own biases, which may intentionally or unintentionally result in unfavorable behaviors and attitudes towards individuals with obesity," says Shenkman. While communication about weight-related health is important and many times necessary, to center the dialogue on weight alone means missing out on other potential issues. "By letting patients lead the conversation, having an open dialogue and practicing shared decision-making, and approaching the discussion around eating habits and weight-related behaviors within the broader context of health, patients are likely to be more receptive to medical advice given and seek future care." When patients are allowed to choose to be weighed, they are empowered to make their own decisions surrounding their care. "Don't weigh me" cards help provide peace of mind and a comfortable environment for all people, allowing providers to act more effectively and patients to seek out effective care more often.

The world's gone crazy for Wordle - Our expert explains why

You can't avoid it these days - Wordle is everywhere.  Social media is peppered with people's results, it's the topic of talk shows, and even SNL did a parody of it - essentially baptizing Wordle as a part of American culture. It's a phenomenon that has caught fire - and media everywhere are trying to figure out why.  That's why when the Washington Post was trying to spell out just what makes Wordle so enticing - the reporter contacted Dimitris Xygalatas from UConn to get to the source of this five-letter craze. In the beginning, Americans created sourdough starters. As people looked for rituals to cope with the early uncertainties of the pandemic, many bought Peloton bikes, built gardens and watched “Tiger King.” And in Brooklyn, a software engineer said: “Let there be Wordle!” And there was Wordle. Big-time. In recent weeks, the online game has become a kind of ritual for its players, who pilgrimage daily to a website to solve a five-letter puzzle. After completing the game, many share their score with their friends, along with the grid of yellow and green squares that show how many tries it took them to solve the puzzle. The game with no ads was created in late 2021 by Josh Wardle for his partner as a way to kill time during the pandemic. Humans’ brains are designed for pattern-seeking in order to help us make sense of the world, said Dimitris Xygalatas, an anthropologist and cognitive scientist at the University of Connecticut. When humans aren’t able to find patterns, we can experience stress, he said. Something like doing Wordle daily can give people a sense of regularity and a sense of control. Xygalatas’s studies have found that people who participate in collective rituals have lower levels of cortisol that correspond with lower stress and are often able to build social-support networks. This is why, he said, communal rituals — such as cheering for health-care workers from apartment balconies — took off in the early months of the pandemic. “Our mind craves regularity,” he said. “It’s one of the main ways we try to fight anxieties.” Professor Xygalatas is an anthropologist and cognitive scientist at the University of Connecticut who specializes in some of the things that make us human, including ritual, sports, music, cooperation, and the interaction between cognition and culture. He is available to speak with media, answering all your Wordle questions. Click on his icon to arrange an interview today.

A powder keg ready to blow? Georgia Southern's expert on Russia and Ukraine are ready to help with your coverage

Tension are rising in Eastern Europe as troops, tanks and weapons are piling up on both sides of the border separating Russia and Ukraine. And with each passing day, the invasion of Ukraine and the possibility of outright war seems to be increasing. Is war inevitable? How did this situation escalate so quickly? Is this a power-play but Vladimir Putin? Should other neighboring countries be worried? And what is the strategic and historical significance of Ukraine when it comes to Russia wanting to invade? How could this affect the U.S.? There's a lot of questions to be answered - and if you are a reporter covering this escalating news story, then let our experts help. Jacek Lubecki, Ph.D., is an associate professor of political science and international studies at Georgia Southern University. He is also expert in Polish and European military history. Lubecki is available to speak with media regarding this topic - simply click on his icon now to arrange an interview today.

Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?

Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of marketing and faculty director, Emory Marketing and Analytics Center (EmoryMAC) and host of the podcast, Fanalytics, considers fandom important because what people are fans of defines a modern culture. We can laugh at the sports fan with the painted face and the open shirt and the spikes on the sleeves, but the reality is, the traits that drive that level of enthusiasm and commitment are the traits that change the world outside of the arena. Mike Lewis, professor of marketing and director of EmoryMAC To better understand modern fandom and its effect on culture, Lewis, along with Yanwen Wang, Associate Professor of Marketing and Behavioral Science, and Canada Research Chair in Marketing Analytics, University of British Columbia, created EmoryMAC’s “Fandom Analytics Initiative.” The Fandom Analytics Initiative’s first report, Next Generation Fandom Survey, Generation Z: The Lost Generation of Male Sports Fans, published in September 2021, examines the results of a national survey the initiative commissioned. Nearly 1,400 people across four demographic groups—Generation Z, Millennials, Generation X and Baby Boomers—participated in the survey. Is Gen Z the Lost Generation of Male Sports Fans? The results reveal a somewhat troubling trend: Generation Z males (those born between 1990 and 2010) “seem to be increasingly indifferent and negative to traditional sports,” Lewis and Wang write in their report. “Generation Z’s relative lack of passion for sports and other categories is troubling for fandom-based businesses and a curiosity for those interested in the state of American society.” While only 23 percent of Generation Z defined themselves as “avid sports fans,” 42 percent of Millennials did, along with 33 percent of Gen Xers and 31 percent of Baby Boomers. Perhaps even more revealing is the percentage of respondents who considered themselves “anti-sports fans”—a startling 27 percent of Generation Z tagged themselves as “anti-sports” compared to 7 percent of Millennials, 5 percent of Gen X, and 6 percent of Baby Boomers. “That was unexpected,” says Lewis, who thought Generation Z would line up similar to Millennials, given that both groups are digital natives. “I’m still more and more surprised at how different Generation Z is than Millennials and, frankly, everyone else.” When Lewis and Wang took a look at the differences between male and female Generation Zers, things got even more interesting. In traditional sports categories (football, basketball, hockey, baseball, soccer), more Generation Z females defined themselves as “avid sports fans” than did their male counterparts. When it came to football, 20 percent of both Generation Z males and females described themselves as avid fans (the lowest percentage of all the demographic groups). But in every other traditional sport, Generation Z “avid sports fan” females outnumbered males by a discernable margin. Only when it came to eSports did Generation Z males outnumber Generation Z females. “I think there’s a very deep issue going on,” says Lewis. “Something fundamental has shifted.” The survey included questions about fandom-related psychological traits, specifically, community belonging and self-identity. On both, Generation Z males scored lower than Millennials. “The findings related to sports are particularly germane from a cultural perspective,” states the report. “Part of the lack of Generation Z fandom is due to younger individuals having less intense feelings of group belonging in general.” Beyond the Playing Field, How Does Loyalty Shine? While the report doesn’t take a deep dive into the psychology behind Generation Z’s fandom differences, it does note that Generation Z came of age during a time of “ubiquitous social media, dramatic demographic changes, and a hyper-partisan political environment,” they write. “These dramatic changes may fundamentally alter how members of Generation Z engage with cultural industries.” Overall, Millennials were shown to have the “highest preference across all sports,” according to the report. Millennials are not only willing to watch games, but they also enthusiastically wear team gear. Baby Boomers are up for watching games but are less interested in following teams on social media. As it turns out, note the authors, Generation Z isn’t totally disconnected. Across the entertainment categories, Generation Z is similar to other generations. “Sports fandom is the outlier,” they state. In addition to sports, Lewis and Wang looked at six other fandom segments: new and now celebrities, social justice culture, athletic excellence, old school personalities, brand fanatics, and Trump Fans. Lewis points to the fact that whatever one thinks of Donald Trump, he does generate fandom. “That passion for whatever it is—sports, politics, movies, music—that’s really what drives the world,” says Lewis. Because of its importance, fandom is, notes the study, “increasingly actively managed,” whether to garner viewers, money, or votes. Recent trends such as streaming across devices, the ubiquity of social media, an increase in demographic diversity (not to mention a once-in-a-lifetime pandemic), have affected mainstream sports and entertainment. As a result, Lewis believes it’s important to study how fans are changing across generations. Leagues, teams, networks, studios, celebrities, and others need to understand why there is less engagement to formulate strategies for acquiring the next generation of fans. Authors Mike Lewis and Yanwen Wang As sports leagues and teams see more growth opportunities with women and increasingly diverse fan bases, Lewis wonders if some sports teams may alienate their current fan bases by marketing to non-traditional groups. “If you’re a league or a team, you’ve got a real dilemma at this point,” he explains. “If the NFL wants positive press, it has to market to the non-traditional fan segments. If they do that, are the traditional fan segments going to be less interested? Perhaps.” EmoryMAC’s research on fandom in the modern age is ongoing. A study into how eSports’ fandom differs from traditional sports fandom is also in process—as is research on how younger demographic groups see colleges and universities as institutions worthy of fandom. EmoryMAC will continue to make data and insights available on its fandom analytics website. “Looking at the fandom and passion of young groups now will tell you a lot about what the world will look like in 20 years,” says Lewis. I suspect that the era of sports being a mass marketing product and also a cultural unifier is probably going to end. Mike Lewis While that strikes Lewis as sad, he and EmoryMAC are merely following the data. “It may be the reality of where this is going,” he adds. If you're a reporter looking to know more - then let us help. Professor Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School. In addition to exploring trends in the overall marketing landscape, Lewis is an expert in sports analytics and marketing. He is available for interview - simply click on his icon to arrange a discussion today.

American Rescue Plan Act can do more to address racial wealth inequality

While the American Rescue Plan Act provided a major infusion of economic aid to low-income and middle-class Americans, more should be done to tackle racial wealth inequality and the structural issues in the tax code that allow those at the top of the income distribution to benefit disproportionately from tax subsidies, an Indiana University professor wrote. Goldburn P. Maynard Jr., assistant professor of business law and ethics at the IU Kelley School of Business, analyzed the American Rescue Plan Act's major provisions to determine their potential impact on racial equity, presenting his findings in Yale Law Journal. The article, "Biden's Gambit: Advancing Racial Equity While Relying on a Race-Neutral Tax Code," was published Jan. 9 and is part of a series that examines the novel tax implications of the American Rescue Plan Act through the lens of fiscal impoverishment, race, unemployment insurance, and state and local responses to economic crises. "While analysis reveals that the Biden Administration made some progress on (racial equity) through ARPA, in the months since its passage, federal courts have undermined some of this progress by halting race-conscious equity programs in ARPA," wrote Maynard, who worked as an estate tax attorney for the Internal Revenue Service before entering academia. His essay argues that "race consciousness is central to achieving" racial equity and "requires more than traditional policies that target financial need." The bulk of the stimulus measure focused on redistribution through the tax system, which does not incorporate racism and other dimensions of social inequity into its notions of fairness, Maynard wrote. To this day, the IRS does not collect racial data on taxpayers. He also noted that several policies targeted people or groups based on need. For example, the Department of Housing and Urban Development in November provided $14 million in American Rescue Plan funds to support fair housing organizations. But few new policies under the plan have addressed systemic discrimination, and most were designed to be temporary, such as the child tax credit. "Where these policies fall short is their lack of focus on historic systemic discrimination," Maynard wrote. "ARPA does not tackle the central issues that lead to racial inequity in the first place. Because RE requires the consideration social hierarchy and historical injustices, these provisions of ARPA are not as impactful as others." Several core policies in the American Rescue Plan Act target individuals or groups based on need, particularly racial minorities, he said. But several courts with conservative judges have treated race-based policies designed to counteract racial inequities as discriminatory in their interpretations of the Constitution. "Today, many courts equate efforts to promote RE with efforts to promote racial segregation. The odds of having all three branches in perfect alignment are slim," Maynard wrote. "ARPA also illustrates weaknesses in our current understanding of the Constitution as limiting the government's ability to redress historic wrongs. The status quo limitations are so strong that it is hard to imagine any large pro-equality advancements in the foreseeable future. "At our current pace, achieving RE will be a centuries-long project. This is discouraging, but highlights the importance of continuing the fight for wealth taxation and other levies on capital. It also underscores the smallness of the tax system when tackling a problem as embedded as RE. There are many decisions, regulations and laws that have embedded racism structurally and systematically. The tax system serves as an efficient compensator of harm, but this is not always what the victims of harm want. Instead of after-the-fact compensation for discrimination, victims of inequities often prefer to have the discrimination eliminated. That is the purpose of RE. The tax system can play an important role in promoting RE, even if it is not the leading one."

Georgia Southern establishes new institute to better address challenges related to water and human interactions

Georgia Southern University has established a new research and outreach center, the Institute for Water and Health, to investigate the complex interactions between water and human activities, and protect and restore public health in a changing environment. As part of the University’s focus on public impact research, the center will foster collaboration among scientists, government agencies, industry, nonprofit organizations and communities. Coastal Georgia is the perfect location for such an institute to conduct interdisciplinary research because it lies at the intersection of many social, economic and ecological issues. The center supports the region through research, workforce training for students, and actively involving communities in water resource management decision-making process, said Asli Aslan, Ph.D., associate professor in Georgia Southern’s Jiann-Ping Hsu College of Public Health Department of Biostatistics, Epidemiology and Environmental Health Sciences. Now also director of the Institute for Water and Health, Aslan is a water microbiologist, and her research program bridges ecosystem and human health. She has ongoing funded projects on tracking sources of water pollution and assessing health risks associated with exposure to chemical and microbial contaminants. She works with local communities and nonprofit organizations to encourage water stewardship behaviors. Aslan has served in various federal and state agencies and organizations as an adviser, reviewer, scientific committee member and affiliated faculty. She is also the founder and currently the co-chair of the Water and Health Committee of the American Public Health Association. “We want to create a nationally recognized institution that provides meaningful solutions for community needs,” said Aslan. “Our immediate plan is to develop a coalition with all stakeholders in the region to address issues related to increased water demand, impact of sea-level rise on water resources, and potential emerging contaminants in our urban and rural water infrastructure. We are in the process of establishing a community advisory group consisting of scientists from academic institutions, representatives from local and state governments, community leaders, non-profit organizations and businesses to identify and prioritize community needs in water research and education.” For example, she said, although one in every six households in Georgia has a private well, few residents realize any water testing, treatment or well maintenance is the sole responsibility of the property owner as per the Safe Drinking Water Act. Aslan said the Institute for Water and Health will work with the homeowners to help them recognize potential risks and provide solutions that will keep families safe in the long term. “We also look at sources of contaminants using state-of-the-art-methods. And if you know where the pollution is coming from precisely, it’s easier to go fix that problem once and for all, which has a direct impact on the decision-making process to protect water resources.” she said. These new techniques allow researchers with the institute to provide test results within a few hours, which helps end-users to be informed the same day instead of days where most water testing methods currently take about 48 hours. The implications of these methods are broad, as they can be used to identify pathogens in storm water or in household drinking water pipes; assess how new sustainable water treatment technologies efficiently remove contaminants, or provide same-day results for recreational beach monitoring. “We can do all this fancy research in the lab, but it will be very important for us to go out into the community and talk to people, ask them what their immediate needs – our goal is to involve communities from the very beginning of our research so that we co-develop meaningful solutions that will improve the quality of their everyday lives,” Aslan said. “Our group at Georgia Southern consists of established researchers from multiple disciplines such as environmental education, public health, social and behavioral sciences, environmental and computational engineering, coastal ecology, and we are growing everyday”. Carl L. Reiber, Ph.D., Georgia Southern’s provost and vice president for academic affairs, said the center will pull together faculty from across the University, many of whom have already established themselves as water experts within their own discipline. He expects the center to take a very visible role for the University and is renovating space in Savannah near the Armstrong campus to house the center and its labs. “The Institute for Water and Health will bring to southeast Georgia an awareness of the importance of water quality, water management and how tightly these areas are aligned with our health,” Reiber said. “The public impact of this institute is immeasurable and will ultimately increase the quality of life in our community.” If you're a journalist looking to know more about this topic or are looking to cover - then let us help. Asli Aslan, Ph.D., is a water microbiologist, and her research program bridges ecosystem and human health. She has ongoing funded projects on microbial source tracking, health risk assessment of water resources, and the ecology of pathogens in the aquatic environment. She is available to speak with reporters – simply click her icon now to arrange an interview today.

Is there such a thing as ‘a little cheating’ in American schools? Let our expert explain.

Cheating … it’s a universal tactic that seems to be a part of every academic institution regardless of subject, program or geography. Recently, Inside Higher Ed took a look at how students view cheating – and how their perspective of just what constitutes cheating is viewed. UMW’s David Rettinger provided his expert take on just what is going on in American schools. How acceptable is it to use study websites, or Google, to find answers to test or homework questions? What about using unapproved technology or tools to assist in an online exam? And would it be OK to give credit to another team member on a group project even if that person did not participate? These are a few ways the latest Student Voice survey, conducted in mid- to late October by Inside Higher Ed and College Pulse with support from Kaplan, explored the nuances of academic integrity and what students view as unethical… When David Rettinger, president emeritus of the International Center for Academic Integrity (ICAI), looked over the Student Voice data, he was drawn to the numbers that showed how much students realize certain actions would be considered cheating. “Some of [the unacceptable responses] are a little lighter for sure, but students generally would describe these behaviors as unacceptable,” says Rettinger, a professor of psychological science and director of academic integrity programs at the University of Mary Washington. “Their institutions talk about these things, and students know what they’re supposed to do, yet students cheat a fair bit.” He can imagine a stressed-out student saying, “I know it’s unacceptable, mostly I don’t do it, but in this situation, I’m going to do something I generally don’t believe in.” “That poses a problem for us as administrators,” he adds. December 07 – Inside Higher Ed Professor of Psychological Science David Rettinger oversees Academic Integrity Programs at the University of Mary Washington. He is available to provide expert insight into this study and the concept of students who cheat while attending at American colleges and universities. Simply click on his icon now to arrange an interview today.

Experts in the Media – Learn how UMW is doing its part to preserve Indigenous history

The members of Virginia’s Rappahannock and Patawomeck tribes can trace their roots back to the times before the first European contact. For hundreds of years, their people fished the rivers and inhabited the area near the Potomac and Rappahannock rivers. It was a rich history and today the efforts to preserve the stories and records of those times are being bolstered by UMW students and faculty. The work was recently featured in a piece by NBC-4 in Washington, D.C. Professor Lauren McMillan and her students are helping with that mission. King George County economic development officials approached her with an idea to create a Native American heritage trail, hopeful that it would drive ecotourism and draw visitors to public access points. “The first step that we did was say we need to consult with the tribes whose stories we’d be telling," McMillan said. Then the class did a deep dive. "We then started diving into the archives, the historical records, oral histories and the archaeological record as well,” McMillan said. They’ve created signs that will go up in seven different locations in King George. Each one tells a different story about the local tribes, spotlighting the past and present. “When you learn Virginia history, you learn about a lot of stuff that happened in Jamestown and that’s kind of the last place you learn about Indians in Virginia history, but we've been here all along,” Brad Hatch, a member of the Patawomeck Tribe, said. “We’ve been preserving our own culture and heritage and it's here for everybody to see." The students worked hard to put that heritage and culture on full display. They also envision their project inspiring others to do some research of their own about Virginia’s first residents. December 07 - NBC News Indigenous history is a fascinating topic – and one being covered more and more by media. And if you’re a reporter looking to know about the work UMW is doing with of the Rappahannock and Patawomeck tribes or other topics – then let us help. Lauren McMillan is the University of Mary Washington's resident historical archaeologist and an expert on middle-Atlantic American history. Dr. McMillan is available to speak with media – simply click on her icon now to arrange an interview today.

UConn expert weighs in on controversial statue debate at the Connecticut Capitol

What should be the fate of the large statue commemorating John Mason that adorns the Connecticut State Capitol Building? He’s a historic figure and founder of the Connecticut Colony. He also left a legacy of violence and murder, with more than 400 Indigenous people, including 175 women and children, killed under his command. And whether to let his statue stand or remove it has engaged a debate from leading experts, historians, relatives of Mason, and the Indigenous community across the state. UConn’s Manisha Sinha was asked to lend her expertise to the situation: Manisha Sinha, a University of Connecticut professor of 19th century U.S. history, said she is a veteran of debates about the fate of statues memorializing Confederate leaders as well as founding fathers who owned slaves. “I have advocated for the taking down of statues that commemorate Confederate leaders and generals, who I see as traitors to the American republic, fighting for the worst cause in American history, as General Grant put it, in the cause of human bondage,” Sinha said. “On the other hand, I have opposed the taking down of statues of some of our founding fathers, revolutionary figures who did not defend slavery as a positive good.” Sinha said history can be complex, and great men of history can be flawed. “The Mason massacre is not a complex story,” she said. “It was a sheer massacre of non-combatants and of women, children and elders. We cannot excuse this by pointing to internecine warfare among Native Americans.” Mason’s statue is not necessary to teach history, she said.  “I think it is high time that you think of removing John Mason’s statue,” Sinha said. “It cannot be contextualized. We do not remember history by statues, especially not in the monumental 19th century forms. We actually end up commemorating people, making them heroic.” November 18 – The CT Mirror This is a sensitive and very important topic as America reconciles with its past and moves forward as a country. And, if you are a journalist covering this topic, then let our experts help with your in-depth coverage and questions. Manisha Sinha is the Draper Chair in American History at the University of Connecticut and the author of "The Slave's Cause: A History of Abolition." She is an expert in the era of America during the 19th Century and available to speak with media regarding this topic – simply click on her icon now to arrange an interview today.