Experts Matter. Find Yours.

Connect for media, speaking, professional opportunities & more.

IDC Canada Recently Released 20 New Research Reports to Understand the Impact of COVID-19 on the Canadian ICT Market featured image

IDC Canada Recently Released 20 New Research Reports to Understand the Impact of COVID-19 on the Canadian ICT Market

TORONTO, ON., May 29, 2020 — International Data Corporation (IDC) Canada announced today the release of 20 new research reports to help vendors understand the impact of COVID-19 on the Canadian ICT market, including five new forecast documents. In addition, most analysts have created an additional report analyzing the impact of COVID-19 on their specific technology patch, providing our clients with additional details on the impact and guidance for vendors in that market. IDC Market Forecasts help technology suppliers identify market drivers and size, measure current performance, analyze leading market indicators, as well as plan for future opportunities and growth. The five forecast reports are listed below: Canadian Communications Services Forecast, 2020–2024: COVID-19 Turns Telecom Inside Out (IDC# CA45063520 ). This IDC study presents IDC Canada's five-year forecasts for communications services spending by market and customer segments, company size, industry sector, and region for 2020–2024 based on the annual update of IDC Canada's Communications Market Model and replaces our previous comprehensive spring and fall 2019 forecasts. "Communications providers are largely recession proof and fortunately investments in next-gen network technologies and architectures are allowing communications service providers to cope with unrivalled demand," says study coauthor Lawrence Surtees, vice president of Communications Research and principal analyst at IDC Canada. "But the duration of the COVID-19 pandemic is still a great unknown and its associated economic shocks could dramatically impact the current forecast." Canadian IT Professional Services Forecast, 2020–2024 (IDC# CA45064220 ). This IDC study provides the spring 2020 market size and forecasts for the Canadian IT professional services market. The professional services market is made up of four submarkets: Custom application development, IS consulting, Network consulting & integration, and Systems integration. "The Canadian IT professional services market relies on discretionary capital spending budgets, which are typically suspended or curtailed in times of economic uncertainty. 2020 will be a challenging year for professional services firms due to the COVID-19 pandemic, but the market is expected to recover as the Canadian and global economies recover and businesses reinstate capital spending for IT projects," says Jim Westcott, research manager, Professional Services, IDC Canada. Canadian Infrastructure Outsourcing Services Forecast, 2020–2024 (IDC#CA45058420). This IDC study provides IDC's forecast for the Canadian infrastructure outsourcing services market for 2020–2024. It is an update of the previous forecast published in Canadian Infrastructure Outsourcing Services Forecast, 2019–2023 (IDC #CA43804019, May 2019). "The infrastructure outsourcing market continues to change, and COVID-19 will likely accelerate change. The decline in 1st and 2nd Platform technologies is leading to slow outsourcing spending on these areas, while the growth in 3rd Platform technologies to support digital transformation are increasingly incorporated into outsourcing and managed service engagements," says Jason Bremner, research vice president, Industry and Business Solutions. Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2020–2024 (IDC# CA45059520). "In an already-competitive consumer market in the middle of great technological change, the global Coronavirus pandemic and the precautionary restrictions it has placed on Canadians has not only caused drastic socioeconomic changes but has forced consumers to weigh out the value proposition of each consumer service," says coauthor Manish Nargas, senior analyst for Consumer Services and Mobility. "Survival of the fittest is the call of the hour, and it seems that some consumer services will fare better than others after the dust has settled. While easier said than done, service providers need to think beyond the today's losses in order to plan for tomorrow's win." Canadian Consumer TV Services Forecast, 2020-2024 (IDC#CA45059620). This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term," says coauthor Manish Nargas, senior analyst, Consumer Services and Mobility at IDC Canada. "Based on our forecasts from May 1, 2020, we’re looking at an unprecedented 5.4 per cent decline for the year for the combination of telecom and IT spending in Canada. The cumulative impact of trade restrictions, supply chain impairments, commodity price declines, significant lay-offs and freefalling consumer and business confidence has led to a more dramatic impact on the overall ICT market than we had predicted in early April," says Nigel Wallis, vice president, IoT & Industries at IDC Canada. IDC develops detailed forecasting reports and analysis for major technology markets in Canada, which are published annually during the month of May. IDC's Forecast Scenario Assumptions for the Canadian ICT Market, 2020 and Beyond (IDC# CA46217620 , May 20 20 ) supports the underlying macroeconomic assumptions for each of the ICT market forecast reports. We also recently released a new interactive Canadian COVID-19 IT Impact Dashboard tool to help our clients visualize the impacts, in partnership with Rel8ed.to, which is available for everyone to use. For our clients that need to know the impact of the pandemic on ICT Spending beyond Canada’s borders, IDC created our global COVID-19 Resources microsite which contains more research reports, webinars, press releases and blog posts from around the world. We’ve also done a series of free webcasts for our clients with the first one on April 2 and the second one on May 6. Our third webcast in this series will occur on June 4th. Register today for COVID-19 Impact: Preparing for Recovery in the Canadian Tech Market. Here’s the list of our recently published Canadian-based COVID-19 research reports to help our clients meet the challenges from the pandemic, anticipate market changes and keep business moving: COVID-19 Impact on the Canadian ICT Market (IDC#CA46134820) Canadian Datacenter Infrastructure Action Item, Q2 2020: The Impact of COVID-19 (IDC#CA45057420) Impact of COVID-19: Canadian IT Services Market (IDC#CA46166120) All Priorities Aside: The Canadian Government's Singular Response to COVID-19 (IDC#CA46166920) The Impact of COVID-19: Canadian Security Solutions Market (IDC#CA46166520) Canadian Communications Service Provider Capex Spending, 2019–2020 (IDC#CA45063820) Canadian Government Wireless Price Policy - Ill-conceived and Horribly Timed (IDC# CA45663920) COVID-19 Business Impact: Hierarchy of Needs; Moving from Pandemic Risk Management to Organizational Agility (IDC# CA46228420) How is the Pandemic Crisis Impacting Digital Transformation in Canada? (IDC# CA46235620) Impact of COVID-19: Canadian Software as a Service Market (IDC# CA46166620) COVID-19 Impact: What’s Next for the Canadian Tech Market (IDC# CA46281820) COVID-19 Impact: Canadian Retail & Wholesale Market (IDC# CA45674020) COVID-19 Leadership: Canadian CIOs Strategize on Responses to COVID-19 (forthcoming) Critical Networks Provide Critical Care: Role of Communication Networks to Treat and Prevent COVID-19 (forthcoming) COVID-19 Impact: Canadian Vertical Markets Overview (forthcoming) For more information about the market forecast reports, the COVID-19 related reports, or to arrange a one on one interview with any of the report authors, please contact Cristina Santander at AskIDC@IDCcanada.com.

5 min. read
Is working remotely finally the new normal? featured image

Is working remotely finally the new normal?

For years, it was touted by consultants as the more efficient option for maximizing work and allowing life balance for employees, but few industries actually allowed or embraced the idea of people working remotely. There were always exceptions – but seldom was it is policy. Until COVID-19 came, and now just about every office, institution or administration has had to adapt to remote working to stay operational. And for the most part, it works.   Furthermore, employers must brace themselves for the initial fluctuation in work productivity as their employees adjust to the challenges of the pandemic while working from home, according to Dr. Melissa Furman, a lecturer of management in the James M. Hull College of Business at Augusta University.    “As the pandemic carries on, it seems like more employers are noticing how working remotely is becoming the new trend and industries are getting used to the idea,” said Furman. “The latest technologies, such as online meeting platforms, will help ease the transition and keep a sense of cohesiveness outside the workplace.”   So once the dust has settled from COVID-19 and the new normal sets in across America, what will workplaces look like? Will remote working be accepted and encouraged? What risks are there to offices slipping back into the old and traditional ways?   There are a lot of questions to consider, and if you are a journalist covering this topic, that’s where Augusta University can help.   Furman is a respected leader in management with over 30 years of business coaching, mentoring and higher education administration. Click on her name to schedule an interview. 

2 min. read
Now is the time for experts – Let Georgia Southern University be your source for accurate, objective and expert input on covering COVID – 19 featured image

Now is the time for experts – Let Georgia Southern University be your source for accurate, objective and expert input on covering COVID – 19

As the global pandemic touches almost all parts of the United States – it is essential that the public receives only accurate and definitive information from credible and expert sources as news, media and information reaches million of people across the country. An invisible enemy is killing thousands and forcing people worldwide to cower behind closed doors. Unfounded conspiracy theories and miracle “cures” abound on social media. Politicians and pundits send mixed messages about how to protect yourself. Who you gonna call?  - Bedford Gazette, April 14 As the coronavirus rampages, the public increasingly is turning to experts in academia and government -- the educated, experienced “elites” that many Americans had tuned out. The Coronavirus 2019 (COVID-19) situation is certainly new to all of us. As guidance from the CDC changes and instructional methods transition, there are experts at Georgia Southern who can help to answer questions such as: How should we best address this pandemic as a nation? How should we best address this pandemic individually? What does it mean to “flatten the curve?" What is the economic impact of COVID-19? How do you best manage employees virtually? Why are grocery stores having trouble keeping inventory on their shelves? Should we prepare for a lapse in groceries and goods? What contributes to the fear and panic in disasters and pandemics? What do educators, parents and students need to know to prepare for online learning in the K-12 and college settings? If you are a reporter covering COVID-19, let the team of experts from Georgia Southern help with your coverage. Public Health: Atin Adhikari, Ph.D. Associate Professor of Environmental Health Sciences, Department of Biostatistics, Epidemiology and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health Dr. Adhikari brings over 15 years of extensive research experience on aerosols, airborne microorganisms, other air pollutants, and related respiratory disorders. His current research areas include environmental air quality, exposure assessment, occupational health and safety, environmental microbiology, and respiratory health. Before joining JPHCOPH, Dr. Adhikari was also involved (Co-I) with two DoD-DTRA and U.S. Office of Naval Research funded projects on inactivation of hazardous microorganisms. Chun Hai (Isaac) Fung, Ph.D. Associate Professor, Department of Biostatistics, Epidemiology and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health Dr. Isaac Chun-Hai Fung is a digital health expert and an infectious disease epidemiologist. He analyses social media data for public health surveillance and health communication and uses digital technologies for public health interventions. He investigates the transmission of communicable diseases with a focus on respiratory infections and environmentally transmitted infections. He applied a variety of methods, from classical statistical methods to machine learning and mathematical modeling, to address public health problems and to provide solutions to policy-makers. He is especially interested in assisting public health agencies in their responses to public health emergencies. He is currently a guest researcher with the Health Economics and Modeling Unit, Division of Preparedness and Emerging Infections, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention (CDC). Examples of his recent projects include: Surveillance of unplanned school closures through social media platforms, Analysis of social media posts pertinent to public health emergencies, such as Ebola, MERS and Zika. Jessica Schwind, Ph.D. Assistant Professor, Department of Biostatistics, Epidemiology, and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health Dr. Jessica Smith Schwind is an epidemiologist and program evaluator. She joined the Department of Biostatistics, Epidemiology and Environmental Health Sciences at JPHCOPH in August 2017. Her current research interests include disease surveillance, capacity building and risk communication for the prevention and/or early recognition of outbreaks with a focus on: best practices for operationalizing the ‘One Health’ approach, understanding and improving capacity building efforts and priorities for increasing health surveillance, and improving early warning systems for disease detection and response by bridging the gap between global digital databases and local health information. Schwind also conducts SoTL research on innovative online/onsite teaching and evaluation with a focus on immersive and service-learning practices. Pandemics, panic and the public: Amy Ballagh, Ed.D. Associate Vice President of Enrollment Management Featured in the Washington Post : Jessica Schwind, Ph.D. Assistant Professor, Department of Biostatistics, Epidemiology, and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health Dr. Jessica Smith Schwind is an epidemiologist and program evaluator. She joined the Department of Biostatistics, Epidemiology and Environmental Health Sciences at JPHCOPH in August 2017. Her current research interests include disease surveillance, capacity building and risk communication for the prevention and/or early recognition of outbreaks with a focus on: best practices for operationalizing the ‘One Health’ approach, understanding and improving capacity building efforts and priorities for increasing health surveillance, and improving early warning systems for disease detection and response by bridging the gap between global digital databases and local health information. Schwind also conducts SoTL research on innovative online/onsite teaching and evaluation with a focus on immersive and service-learning practices. Jodi Caldwell, Ph.D. Executive Director of the Georgia Southern University Counseling Center On a national level, Dr. Caldwell is currently serving her second elected term to the Directorate Board of the Commission for Counseling and Psychological Services of the American College Personnel Association and is a certified Red Cross Disaster Mental Health Responder.  COVID-19 and logistics, the economy and the workforce: Alan Mackelprang, Ph.D. Associate Professor, Department of Logistics & Supply Chain Management Currently the director of the Ph.D. in Logistics and Supply Chain Management program, his research interests include examining interdependencies among supply chain partners, JIT/Lean production, manufacturing flexibility as well as supply chain integration. Scott Ellis, Ph.D. Associate Professor, Department of Logistics & Supply Chain Management Scott Ellis’ research interests center on the study of purchasing and supply management processes and functions. He has published in Journal of Operations Management and Journal of Supply Chain Management, among others. Richard McGrath, Ph.D. Professor, Parker College of Business Richard McGrath researches immigration, consumer survey methodology, and applied microeconomics. He is a long time expert on the economy in Savannah and the Coastal Empire. Michael Toma, Ph.D. Fuller E. Callaway Professor of Economics Michael Toma is a professor and lead analyst for the Center for Business Analytics and Economic Research, a student- and faculty-staffed applied research group focused on the Savannah-area economy that works with many local partners on special initiatives, customized applied business research and impact studies. Based on Toma's analytics, the Center publishes the quarterly Coastal Empire Economic Monitor, a closely watched economic report. Toma's community ties are also strong in the area. He serves on the Board of Directors for United Way of the Coastal Empire and on the organization's Executive Committee as chair of the Community Investments Committee. David Sikora, Ph.D. Assistant professor of management David Sikora’s research interests include strategic human resource management and the business impact of employee management practices. He has published his research in such journals as the Journal of Applied Psychology, Leadership Quarterly, Human Resources Management Review, International Journal of Selection and Assessment, and International Journal of Human Resources Development and Management. Prior to his academic career, David had extensive corporate experience in human resources and marketing including serving as human resources vice president at Cigna Corporation and director of human resources product management at Gevity HR, Incorporated. Steven Charlier, Ph.D. Associate Professor, Department of Management Charlier’s research interests are focused on the modern work environment, and include virtual teams, e-learning, leadership in a virtual world, and management education. His work has been published in several leading international academic journals, including The Leadership Quarterly, Human Resource Management, Journal of Organizational Behavior, Academy of Management Learning & Education, and Human Resource Management Review. Online teaching and learning: Charles Hodges, Ph.D. Professor, Department of Leadership, Technology and Human Development Hodges is a tenured professor of instructional technology at Georgia Southern with over 20 years of online teaching experience. As an active researcher in online teaching and learning, Hodges presents regularly at the national and international levels. He currently serves as the editor-in-chief of the journal and he is a long-time member of the Association for Educational Communications and Technologies, a professional organization for Educational Technology scholars and practitioners. Featured in the Inside Higher Ed article (published 3/11/20):  Jeffrey Tysinger, Ph.D. and Dawn Tysinger, Ph.D. Professors, Department of Leadership, Technology and Human Development The Tysingers are one of very few individuals who are actively researching in the area of crisis preparedness in K-12 online learning Professors, Department of Leadership, Technology and Human Development The Tysingers are one of very few individuals who are actively researching in the area of crisis preparedness in K-12 online learning: o https://digitalcommons.georgiasouthern.edu/nyar/vol2/iss1/4/ o https://dl.acm.org/doi/10.5555/2811036.2811057 o https://eric.ed.gov/?q=Tysinger&id=EJ1147626 o https://eric.ed.gov/?q=Tysinger&id=ED595756 Dawn Tysinger, NCSP, serves as professor and program director for the nationally-recognized, National Association of School Psychologists-Approved Education Specialist program in school psychology at Georgia Southern University. Tysinger has contributed to her field through active participation in NASP, publications in school psychology journals, and presentations at the local, state, regional, national, and international levels. She currently serves on the NASP program review board for school psychology programs and as a member of the editorial boards of Journal of School Psychology, Psychology in the Schools, Trainers’ Forum: Journal of the Trainers of School Psychologists, National Youth-At-Risk Journal and Journal of Online Learning Research. Jeff Tysinger, NCSP, is a professor of school psychology at Georgia Southern University. He has been the president of the Kansas Association of School Psychologists (KASP), editor of the KASP Newsletter, KASP Futures committee member, KASP NCSP committee member, member of National Association of School Psychologists (NASP) since 1997, Nationally Certified School Psychologist since 1997, NASP Program Reviewer, NCSP Portfolio Reviewer, member of NCATE Board of Examiners, member of Georgia Association of School For parents at home with (k-12) children now distance learning: Chelda Smith Associate Professor, Department of Elementary and Special Education Smith’s master's thesis focused on parents as the first teachers of children and can speak to how parents can be empowered in that role. Her research agenda continues to focus on home and community assets, of which parents/caregivers are the primary influence and factor for positive outcomes. Lastly, as a parent of both a middle schooler and a toddler, Smith is navigating the process of being a primary educator in the home in real-time.  Each expert is available to speak with media – simply contact Melanie Simon at 912.313.3245 to arrange an interview today.

7 min. read
Think that call or online meeting is secure? You might want to ask an expert first? featured image

Think that call or online meeting is secure? You might want to ask an expert first?

As most of North America is now working from home, those trying to work are now finding board rooms and those always required meeting are now taking place online.   Whether it is Webex, Zoom, Join.Me, Skype or even FaceTime – the convenience is ideal. But just how secure those calls are and whether or not someone is collecting, eavesdropping or recording might be altogether completely different.   From Zoom’s CEO Eric Yuan: During normal operations, Zoom clients attempt to connect to a series of primary datacenters in or near a user’s region, and if those multiple connection attempts fail due to network congestion or other issues, clients will reach out to two secondary datacenters off of a list of several secondary datacenters as a potential backup bridge to the Zoom platform. In all instances, Zoom clients are provided with a list of datacenters appropriate to their region. This system is critical to Zoom’s trademark reliability, particularly during times of massive internet stress.” In other words, North American calls are supposed to stay in North America, just as European calls are supposed to stay in Europe. This is what Zoom calls its data center “geofencing.” But when traffic spikes, the network shifts traffic to the nearest data center with the most available capacity. China, however, is supposed to be an exception, largely due to privacy concerns among Western companies. But China’s own laws and regulations mandate that companies operating on the mainland must keep citizens’ data within its borders. April 03 - TechCrunch If you’re a journalist covering this topic, there’s still quite a few questions to be asked?   What do users need to know about these platforms for meetings? Is there any information that shouldn’t be shared? Are there ways to guarantee enhanced security? And in these extraordinary times, does the risk outweigh the reward for businesses looking to carry on and stay afloat? If you’re asking – we’re here to help.   Yoris A. Au is chair of the Department of Information Systems at Georgia Southern University. He is an expert in the areas of cyber security and telecommunications. Yoris is available to speak with media regarding this topic – simply click on his icon to arrange an interview.

Yoris Au profile photo
2 min. read
What's Next for the Telecom Industry in Canada? featured image

What's Next for the Telecom Industry in Canada?

What's Next for the Telecom Industry in Canada? The global COVID-19 pandemic and the necessary containment measures put in place by governments will substantially impact the Canadian telecommunications services market producing negative growth in 2020 before rebounding in 2021. IDC Canada expects that the telecom services market will contract by almost C$2 billion with the overall revenue expected to fall to C$47.9 billion – a negative -0.8 per cent decline from a year earlier. As recently as December 2019, we had projected positive 3.2 per cent annual growth for the sector in 2020. By comparison, IT spending in Canada is expected to decline by -5.0 per cent in 2020, according to IDC Canada's most recent forecast estimate. Canadian Total Telecom Spending Growth for 2020 Revised Down to -0.8% from 3.2% in the Most Probable IDC Canada Forecast Scenario Compared to Canada's IT market, the C$48-billion-dollar telecom services sector has been historically more resilient or “recession-proof,” said Lawrence Surtees , Research Vice-President of Communications at IDC Canada. Even during the 2008-2009 financial crisis, telecom services retained positive annual growth. A decade later, telecom services have become further insulated to crisis as consumers and enterprises are more dependent on these services, especially internet and wireless. However, with new stringent containment and lockdown measures in place across Canada, resulting in a rapidly deteriorating economic outlook, GDP forecasts have recently been revised down sharply for the second and third quarters of 2020. The recent composite quarterly GDP forecasts of the five major banks, which is one input underlying IDC Canada's telecom and IT forecast scenarios, now show a steeper quarterly decline than all other recent economic downturns, including the financial crisis of 2008-09, the 1990-1992 contraction and the 1981-1982 recession. "The impact of the COVID-19 crisis represents the most significant deceleration in ICT spending growth Canada has experienced in modern time" said Lars Goransson, Managing Director at IDC Canada. IDC Canada developed three forecast scenarios (optimistic, probable, and pessimistic). "The probable scenario assumes the coronavirus is broadly contained by June. The optimistic scenario, which appears very unlikely, assumes the virus is more rapidly contained, and business and investments recover quickly and accelerate in Q3” said Tony Olvet , Group Vice-President Research, at IDC Canada. “Finally, a pessimistic scenario that considers a less controlled, longer-lasting, virus 'rebound' effect through Q3 and Q4." Mandatory self-isolation and social distancing has led to double-digit growth in the number of people working from home and restrictions on business travel has made telecom services of even greater strategic importance to all consumers and enterprises. However, we anticipate the COVID-19 pandemic will have a greater negative impact on the Canadian telecom sector than that of the 2008-2009 financial crisis, due to massive layoffs and challenges for small and medium businesses that will lead to projected business failures. Hence, we anticipate telecom revenue to decline into negative growth for both our probable and pessimistic scenarios. In the most probable scenario, IDC projects Canadian telecom spending to decline to -0.8% in constant currency this year, down from our previous forecast of 3.2% growth published at the end of 2019. The greatest adverse impact on telecom spending forecasts is the projected number of business failures. Small business, of which there are almost one million firms in Canada, are the hardest hit. And several vertical segments are worse off, including airline transportation, energy, manufacturing and hospitality. IDC Canada will summarize these specific impacts in our forthcoming annual five-year forecast report. In the current pessimistic scenario, IDC Canada expects telecom spending to record a ‑2.0 per cent decline to C$47.2 billion in 2020. While it is easy to be distracted by the slightly higher forecast growth rate in 2021, it is worth noting that we estimate revenue from the four primary markets—wireline voice, data, internet and wireless – will contract by almost C$2 billion under our probable scenario for 2020, compared to our previous forecast. Although we predict all telecom market segments will show reduced revenue from the previous forecast, some positive factors will moderate the downturn such as the exploding need for conferencing, remote collaboration and increased broadband access. Our new probable outlook predicts the wireline voice and enterprise data communications segments to be the hardest hit: - Wireline voice, which has been a shrinking market, remains the worst-performing segment under all scenarios because of continued wireless and internet substitution. Consumer and enterprise responses to the COVID-19 pandemic may accelerate cost-saving measures such as cord-cutting for some consumers and due to business failures. However, the formerly lackluster in the interim from burgeoning double-digit growth of toll-free long-distance use for conferencing. - Data wide area networking (WAN) services are essential for larger enterprises and are subscribed to on long-term contracts, so this segment is less likely to be affected by temporary events but it’s also most susceptible to business failures. The different growth rates among the three scenarios differ mainly on the number of businesses that are anticipated to fail to recover due to COVID-19 shutdowns. - Internet will be one of the most insulated markets during this pandemic crisis as broadband access has become a greater necessity with many people working from home, students taking online lessons, and families being entertained at home. Network providers are experiencing an unprecedented increase in bandwidth/data consumption since the first day of mandatory work-from-home restrictions. However, higher usage does not translate directly to revenue growth due to elimination or expansion of data caps currently provided as temporary relief by most major Canadian Service Providers (ISPs). To meet increased network capacity needs, Canadian ISPs are upgrading their networks to increase available network bandwidth. The costs for this expansion will need to be recovered in 2021. In fact, some smaller ISPs have already served notice that they will still raise monthly prices later this Spring due to increased telecom wholesale costs to manage increased network load. - Wireless services, which account for almost one-half of telecom revenue in Canada, remain essential especially to customers whose wireless devices are the only means of communication with coworkers, friends and family. However, stringent travel restrictions between Canada and the rest of the world has put an immediate halt to roaming revenue. The loss of roaming revenue will increase as the lock-down persists. The rollout of initial 5G wireless services at the end of this year, however, may help providers to recover some of their costs associated with the pandemic. We expect the telecom market to get back on track in 2021 provided most businesses return to normal, people return to work, and consumer confidence recovers. However, the duration of the pandemic crisis poses the greatest uncertainty and will impact the magnitude of its economic and social affects. As containment measures have not yet halted the spread of COVID-19 and the number of people infected with the virus continues to expand exponentially, the downside risks in forecast models increase almost daily. "In such a rapidly changing environment, it is still too early to assess the overall impact on the Canadian ICT market fully," said Nigel Wallis, Research VP, IoT & Industries at IDC Canada. Recent announcements that senior federal and provincial government officials anticipate that the quarantine efforts such as school closings and bans on group gatherings will continue until late June means that IDC Canada's optimistic scenario is now unlikely. IDC Canada has extended out the probable scenario by a few weeks – and noted a possible second wave of recurring infections through the third quarter of 2020. GDP and affiliated macro-economic markers have had equivalent reductions. "Nevertheless, there are areas in which spending will grow," said Meng Cong, Manager, Market Insights & Analytics, at IDC Canada. "Specific solutions such as videoconferencing, intelligent supply, chatbots, and e-learning platforms, among others, highlight how technology can help businesses and societies address these new challenges." IDC Canada's team will continue to closely monitor the reaction of the ICT markets to the coronavirus crisis through multiple research initiatives: this includes monthly surveys to poll Canadian digital leaders on their organizations' digital investment plans in light of COVID-19 scenarios; and forecast scenario revisions. If you are interested in knowing more about this topic, please register now to watch IDC Canada’s Complimentary Webcast, COVID-19 Impact on the Canadian Technology Market. To learn more about what to expect in the months ahead and what organizations should do in response to this market turmoil, please visit www.idc.com/ca and IDC’s Global COVID-19 resources microsite at: https://www.idc.com/misc/covid19. Contact Information: If you'd like to learn more about how IDC Canada can help you, please feel free to contact us at askidc@idccanada.com or your IDC representative directly with any questions.

6 min. read
What are IDC's Tech Insights on the Impact of COVID-19 on the Canadian Market? featured image

What are IDC's Tech Insights on the Impact of COVID-19 on the Canadian Market?

Dear Member of the IDC Canada Community, As we all adapt to this ever changing environment, our Canadian team has been working behind the scenes analyzing the COVID-19 impact on the Canadian ICT market. This email provides you with tech insights, including updates on market outlook and further resources to help you make critical business decisions in the weeks and months ahead. Canadian Total IT Spending Growth for 2020 Revised Down from 2.4% to -5.0% in the Most Probable IDC Canada Research Scenario The coronavirus outbreak across the world and the necessary containment measures put in place by governments will substantially affect the Canadian IT markets, severely accelerating the impact already felt from the supply-driven effects from Asia. In this extremely fluid scenario, International Data Corporation (IDC) now expects to see a significant slowdown in technology spending in 2020 across Canadian organizations, with IT spending expected to decline by -5.0%. As recently as December 2019, we were projecting a positive 2.4% growth rate for 2020. However, with new stringent containment and lockdown measures in place across Canada, resulting in a rapidly deteriorating economic outlook, GDP forecasts have recently been revised down sharply for Q2 and Q3. "Technology vendors and buyers are rapidly adapting to the disruption and the extremely fast-moving market conditions," said Nigel Wallis , Research VP, IoT & Industries at IDC Canada. "In such a rapidly changing environment, it is still too early to assess the overall impact on the Canadian IT market fully. However, given the sharp economic contraction, IDC recommends that all technology leaders recalibrate their strategies."  IDC Canada has developed three scenarios to help technology providers and buyers with their short-term business and technology investment planning. "The probable scenario assumes the coronavirus is broadly contained by June. The optimistic scenario assumes the virus is more rapidly contained, and business and investments recover quickly and accelerate in Q3. Finally, a pessimistic scenario that considers a less controlled, longer-lasting, virus 'rebound' effect through Q3 and Q4," said Tony Olvet , GVP Research, at IDC Canada. A Probable Scenario Depicting a Decline In the most probable scenario, IDC projects Canadian IT spending to decline by -5.0% in constant currency terms this year, down from the 2.4% forecast published at the end of 2019. "When taking a broad historical view of Canadian IT spending across the past decade, the impact of the COVID-19 crisis is expected to exceed the levels of the 2008–2009 financial crisis. As such, it does represent the most significant deceleration in IT spending growth Canada has experienced in modern time," said Lars Goransson, Managing Director at IDC Canada. As restrictions of movement bite, supply-chain disruption becomes commonplace, and demand drops, Canadian IT spending will drop rapidly in Q2. Particularly manufacturing, personal and consumer services, transportation, and hospitality will be sharply curbed, as these industries are the most exposed to the COVID-19 crisis impact in the short-, mid-, and long-term view. At the same time, other sectors, such as healthcare and government, will be forced to accelerate investments significantly. IDC expects this will drive additional IT investments for the public sector, pushing hard on infrastructure and collaboration tools deployments, but not before the second half of 2020." In the most pessimistic scenario, IDC expects ICT spending to drop and record a –8.2% decline in 2020, with all technology domains showing negative trends for the remaining part of the year. A series of domino effects, including oil price changes, currency depreciation, the inability of governments to make timely payments, delays in the supply chains and significant lay-offs would lead to a much more dramatic impact on the overall ICT market and an exponential increase in the downside risk in IDC's market forecast assumptions. The new outlook is shaped primarily by lower expectations in the hardware and services markets: Hardware markets will suffer due to restriction measures hampering supply and overall reduced demand. Client Devices are particularly hit hard, initially because of supply constraints and in later quarters as reduced demand further erode growth. The most significant impact on the IT services industry will be a result of businesses postponing decisions on pending projects and slowing the execution of projects in the delivery phase. Spending reductions on the software and telecoms markets are less pronounced, and some positive factors are expected to moderate the natural downturn somewhat. While the decrease in hardware spending will also negatively impact the overall software market to a degree, difficulties prompted by COVID-19 across industries will impact total telecommunication spending (this will be examined in forthcoming IDC Canada research). At the same time, the increasing need for remote collaboration will push telecom services demand and drive new opportunities in the collaborative applications and platforms areas, as well as an increase in security technologies that enable them. The pre-existing digital maturity of industries will also be a factor impacting on their capacity to invest in technologies, regardless of their budget capabilities. Limited face-to-face business relationships between vendors and end-users will inevitably also reduce investment in significant digital transformation projects in less mature industries, and especially for projects involving more advanced technologies. Social distancing and provincial lock downs (the duration is hard to predict) will also have significant consequences on the purchasing options for many consumers. Additional factors weighing on investment will range from a decrease in customer demand to supply chains breaking up," said Meng Cong , Manager, Market Insights & Analytics at IDC Canada. "Nevertheless, there are areas in which spending will grow. In use cases such as patient care as well as customer, citizen, student or employee experience and proximity, we expect to see accelerated adoption of digital solutions. Specific solutions such as videoconferencing, intelligent supply, chatbots, and e-learning platforms, among others, highlight how technology can help businesses and societies address these new challenges." Register for our Complimentary Webcast Now On-Demand IDC's Canadian team is closely monitoring the evolution of the ICT market and its reaction to the coronavirus crisis through multiple research initiatives: this includes monthly surveys to poll Canadian digital leaders on their organizations' digital investment plans in light of COVID-19 scenarios. If you are interested in knowing more about this, please register for the IDC Canada Complimentary Webcast COVID-19 Impact in the Canadian Technology Market. To learn more about what to expect in the months ahead and what organizations should do in response to this market turmoil, please visit www.idc.com/ca and IDC’s Global COVID-19 resources microsite at: https://www.idc.com/misc/covid19. Contact Information: If you'd like to learn more about how IDC Canada can help you, please feel free to contact us at askidc@idccanada.com or your IDC representative directly with any questions.

5 min. read
Replacing in-person events in the wake of COVID-19 featured image

Replacing in-person events in the wake of COVID-19

As the world deals with the COVID-19 outbreak and normal activities are curtailed with social distancing and self-isolation, businesses and marketers are having to adapt quickly. Last week, IDC Canada hosted a webinar around "Digital Transformation and the Evolving Tech Buyer's Journey: What Canadian Marketers Need to Know". The question that was top of mind - "In the wake of Covid-19, what are some of the alternative ways of generating leads when live events are not possible?" Our experts suggested four key points during the webinar: 1.   Explore virtual platforms - The experience can’t fully replace in-person events but virtual platforms can help you engage with your prospects and customers. 2.   Alternatives to in-person events - Webcasts and audio podcasts designed to educate buyers and bring in customer and 3rd party perspective help you stay top of mind. 3.   Interactive content – Buyers are demanding interactive and visually appealing content. Interactive tools and microsites that have been wrapped with analytics provide marketers with the performance insights needed to optimize impact. 4.   Cut through the noise - Targeted industry or role specific messages will have more impact in uncertain times. Watch now the webcast on-demand If you are interested in learning more about these techniques - then let us help. Julie Tiley is the Vice President, Custom Solutions for IDC Canada. She is an expert in the areas of developing and delivering programs designed around on specific business goals, especially in a rapidly changing environment like the one we are facing today. Julie is  available to speak with media or anyone interested in knowing more. Simply click on either expert’s icon to arrange an interview or email askidc@idccanada.com.

2 min. read
The 2020 Presidential Election is in Full Swing – and We have a Team of Experts to Help You from Now Until November featured image

The 2020 Presidential Election is in Full Swing – and We have a Team of Experts to Help You from Now Until November

The election is on. In fact, it’s as if the campaign of the 2016 election has never come to a finish. U.S. President Donald Trump’s strategy of constant rallies, speeches and campaign stops has essentially meant the Republican incumbent has been on the stump for the better part of almost five years now. On the other side, at one time last year, there were more than two dozen contenders vying for the right to represent the Democrats. That field has been whittled down to about half of that, and it is expected to continue shrinking now that primaries are in play and the financial costs of keeping up will become a reality. So, if there were to be an actual starting point for the November election – this week could be it. On Monday, the Iowa Caucus kicks off what could be months of rigorous and aggressive campaigning for Democrats. The winner Monday will have a huge boost, but after that it’ll be all eyes on New Hampshire, Nevada, South Carolina and then Super Tuesday. Also, this week, the President will deliver the State of the Union. The timing of this speech could be the change of channel the President needs as the clouds of impeachment linger. As well, the speech and the huge audience it gathers could set the tone of what's to come on the campaign trail. For political junkies and journalists – it is going to be a busy nine months. And if you are a reporter covering the primaries, politics and the presidential election – then let our experts help. The team from FAU can help with a variety of topics that will inevitably be part of or influence the policies and platforms of each party and candidate.   Kevin Wagner's research and teaching interests include presidential and judicial politics, political behavior and legislative behavior. He is also a research fellow of the FAU Business and Economics Polling Initiative (BEPI). Robert Rabil is an expert in political Islam, terrorism, U.S. foreign policy, and U.S.-Arab relations. Kelly Shannon specializes in the history of U.S. foreign relations, with particular attention to the Middle East and the 20th century. Colin Polsky is trained as a geographer, specializing in the human dimensions of global environmental change. He also oversees FAU's quarterly environmental poll. All of these experts from Florida Atlantic University are available to help with any of your questions or coverage – simply click on an expert’s icon to arrange an interview today.

Kevin Wagner, Ph.D. profile photoRobert Rabil, Ph.D. profile photoColin Polsky, Ph.D. profile photoKelly Shannon, Ph.D. profile photo
2 min. read
Social Media Spaces Can Be Instruments of God’s Unconditional Love, Theologian Says featured image

Social Media Spaces Can Be Instruments of God’s Unconditional Love, Theologian Says

Being 'always on' can be a source of anxiety or sorrow, but it also can be a way to strengthen faith, Baylor author says Many of us are “always on” — scrolling through social media, checking email or searching the web, says author Angela Gorrell, Ph.D., assistant professor of practical theology at Baylor University’s George W. Truett Theological Seminary. In her book “Always On,” she writes about how social media spaces can be instruments of God’s unconditional love — but also sources of anxiety, jealousy and depression. With the arrival of 2020 — and its potential for change for the better — she discusses in this Q&A some tools for understanding social media and enabling Christian communities to address its use in constructive ways. Q: From your perspective as a practical theologian, are the social media strategies you recommend aimed solely at people of faith? Dr. Gorrell: Practical theology takes different forms. Ultimately, I aim to write about issues — like social media — that matter to people and shine the light of the Gospel on them. I also research and write about theology and faith in practice, how people express and perform their values, hopes and beliefs through practices, rituals, disciplines, activities, relationships, work—through their way of life. While I write about social media from a Christian perspective, much of what I have written about using social media mindfully and having “interested conversation” about media is applicable to people from a variety of religious and philosophical perspectives. Q: There is much talk about how people spend too much time on social media, to the point of ignoring family and friends when in their presence. How much is too much? And what problems can this create for people? Dr. Gorrell: The most important thing for people to realize is that how you spend time online is more important than how much time you spend online. There are a variety of issues that “passive,” unintentional, unregulated, time online can extend and nurture. I say extend because all of these issues can also be in-person issues. For example, empathy burnout, depression, anxiety and jealousy. We often encounter an enormous amount of suffering online. The amount of suffering and the velocity of these encounters — and rapidly seeing multiple examples back to back in articles or our newsfeeds — can nurture empathy burnout. We can become numb to the suffering we see online and take in but do nothing about it or think very little of it. Likewise, being on social media and passively scrolling through people’s status updates, tweets and stories for unbounded sets of time and looking at copious amounts of content but never replying, messaging, posting or sharing has been linked to depression and anxiety. Similarly, passive following, which is following people closely that we do not know (e.g., celebrities) or people we do not see regularly in person (e.g., high school friends) has been linked to jealousy, which can negatively impact how we perceive ourselves and our lives . . . When we see someone a lot in person or talk to them regularly by phone, we know that their lives have a lot more going on than what they are sharing online. Q: What strategies do you suggest help people use social media wisely? Dr. Gorrell: The goal is meaningful participation. I encourage people to limit passive scrolling and following as much as possible. Create something and share it online. Join conversations. Reply to people’s statuses rather than just clicking emojis. When you see that someone is celebrating, share their joy in a significant way. Share it as your status with a note of congratulations or text them or call them. When you notice someone is mourning, message them. When you encounter suffering online, stop scrolling and do something in response. Get offline, take a walk and pray about this suffering. Give money to an organization that is relieving this suffering. Find other articles and educate yourself on the issue. Learn more about how to help or how to invite other people to care. Q: Any suggestions as to how and where people might create a space to ask and answer questions about social media use? Dr. Gorrell: Asking powerful questions about people’s online experiences that encourage storytelling and helping each other think about new media can happen around the dinner table, in a church small group or on a road trip in the car. When family and friends ask each other about one another’s lives, we can include asking questions about and discussing social media experiences. We can ask curious, open-ended questions without simple yes or no answers like: 1. How do you make decisions about what to respond to online? 2. Have you ever been frustrated or sad about new forms of technology? What causes frustration or sadness for you? 3. When have you had a joyful experience online? Could you describe a time when you felt heard, affirmed or understood online? 4. How does social media help you love God and others and/or prevent you from loving God and others? 5. When have you had a painful experience online? Could you describe a time when you felt unheard, bullied, left out or misunderstood online? 6. What are the top two feelings you experience when using social media, and why do you think this is so? Q: How can we do a better job of using social media? Dr. Gorrell: Develop a rhythm for life with your friends or family that specifically addresses technology — when you will use it and for what purposes, when you will not use it, what boundaries you will have. Using social media constructively requires intentionality. I encourage people to find times in their week or month or year to not use devices and social media and to write down their plan on a calendar. A college student told me that he and his friends put all their phones in the center of the table at restaurants and say that the first person to pick up their phone during dinner pays the entire bill. Since they started this ritual, no one has picked up a phone during dinner. Practices like these help people to be present to people they are with in person. It is a great idea to put all devices away at night one to two hours before bed so minds and bodies can get prepared for sleep. I know families that have a basket for this purpose in their homes. I especially encourage parents to make sure children under 18 do not have a device in their room during sleeping hours so they can get adequate rest. I invite people to consider turning off notifications from all social media platforms and email and only check apps and email at a certain time each day. It is also important to have a plan for difficult moments and conversations online. What will you do when you get angry, disagree with someone else or feel depressed about your life or feel left out? What will you do next? It is equally important to think about what you will use social media for. How can you use social media to love people well, truly stay connected to people, expand your thinking on certain subjects, remain humble and open to being corrected, and nurture your creativity and increase your compassion? How might meaningful participation online support goals like these? ABOUT ANGELA GORRELL Angela Gorrell, Ph.D., assistant professor of practical theology at Baylor’s Truett Seminary, is the author of “Always On: Practicing Faith in a New Media Landscape,” which addresses the perils and possibilities of Christian faith in an era of massive technological change. She also is writing a book that addresses America’s crisis of despair, illuminated by its suicide rates and opioid addiction, and describes joy as the counteragent to despair. Gorrell earned a bachelor’s degree in youth ministry from Azusa Pacific University and an M.Div. and Ph.D. from Fuller Theological Seminary. She came to Baylor from the Yale Center for Faith and Culture at Yale Divinity School, where she developed relationships with more than 250 scholars from roughly 150 institutions on four continents while managing metrics and evaluation for the project. She has more than 14 years of experience in congregational and parachurch ministry, including serving as a chaplain at a women’s maximum-security prison. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT GEORGE W. TRUETT THEOLOGICAL SEMINARY AT BAYLOR UNIVERSITY Baylor University’s George W. Truett Theological Seminary is an orthodox, evangelical school in the historic Baptist tradition that equips God-called people for gospel ministry in and alongside Christ’s Church by the power of the Holy Spirit. Accredited by the Association of Theological Schools, Truett Seminary provides theological education leading to the Master of Divinity, Master of Arts in Christian Ministry, Master of Theological Studies, Doctor of Ministry and Ph.D. in Preaching. The MACM and MTS degrees also can be completed at the seminary’s Houston campus. In addition, Truett Seminary offers joint degrees: M.Div./M.S.W. and M.T.S./M.S.W. with the Diana R. Garland School of Social Work, M.Div./M.B.A. with the Hankamer School of Business, M.Div./J.D. with Baylor Law School, M.Div./M.M. with the School of Music and M.Div./M.S.Ed. or M.Div./M.A. with the School of Education. Visit www.baylor.edu/truett to learn more.

7 min. read
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content. featured image

Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.

With 2018 in full swing there’s no sign that the issue of fake news is going away.  In fact, it continues to plague major social platforms such as Facebook as well as the traditional media players.  This erosion of trust begs the question – how can we ensure the right experts on important topics are at the center of the conversation?  If your organization has experts, there is a silver lining. There has never been a more important time for experts – the real ones – not the “fake it till you make it” collection of posers and promoters that have read a blog on personal branding.  We’re talking about the people who have put in their 10,000 hours of researching, building and publishing. Presenting your top people in a more visible, engaging and approachable way presents huge opportunities for you to build trust and deepen relationships with a variety of audiences, including customers and partners – not just the media.  However, to really capitalize, you have to look closely at how audiences interact with your expert content. Based on our work with thousands of experts and their organizations, we’ve prepared a list of key trends and predictions you need to watch if you’re a communications and digital media professional. Trend 1: Organizations are measuring their “Internal Bench Strength”. The power behind any organization is its people, but many organizations fall short in taking stock of their roster of experts who are capable of building voice and reputation with key audiences. Communicators are increasingly turning to internal pulse surveys and annual assessments that better identify competencies, professional interests and attitudes across the organization.  Smart organizations are using surveys to create an efficient roster of internal experts and match them to the news cycle. Identifying a “core group” of go-to experts who will best benefit from programs such as media training and carefully mapping key topics to experts will ensure the organization is aligned to support communications objectives – both for proactive story development and responding quickly to breaking news opportunities. Trend 2: Organizations are starting to function more like newsrooms. As newsrooms in the print and broadcast world continue to be streamlined and downsized, organizations can play a key role in helping journalists by making relevant content and credible sources more accessible. Incorporating better search features that allow journalists to quickly find experts using simple keyword searches is an important starting point.  Showcasing experts in the context of key news events in a content hub with interesting story angles are increasing in popularity Trend 3: Next generation newsroom platforms will change how media find expert sources. Journalists have a challenging role today amidst a backdrop of fake news and increasing cynicism about the credibility and sources of information.  They still have the same day deadlines, but with an increased responsibility to get the story right, so reliable sources are critical to their success.  So it’s not surprising that journalists, television bookers and producers are gravitating to solutions that make it easier for them to discover, evaluate and connect with expert sources. We recently integrated our ExpertFile global directory into the Associated Press newsroom software which is used by thousands of print, broadcast and digital newsrooms around the world.  The AP, as the world’s leading news organization, recognizes the pressures that publishers and broadcasters are under. They are committed to technology advances that help news organizations.  Few journalists have the time to rummage around in poorly designed corporate websites and university faculty directories looking for the best expert. And if you think it’s just junior reporters using these online tools think again. We’re seeing seasoned journalists from top media outlets including The New York Times, CNN, Time Magazine, NBC, The Washington Post, the BBC, NPR Radio and the CBC making regular use of the ExpertFile platform. The bottom line: If you aren’t thinking about broader distribution of your expert content beyond your website you are missing out. Trend 4: New search technologies are helping organizations cut through the content clutter. Searching for the right person based on attributes such as key topics, publications, or geography inside an organization remains a challenge – even for those organizations that have invested heavily in content management solutions and intranet platforms.  The organic and onsite search user experience has become a top issue for marketing and IT teams. Audiences who have been spoiled by “Google-like simplicity” expect to find relevant information, or they’re gone within seconds. That’s why many organizations are investing in new search technologies powered by machine learning to provide faster discovery and connections with their subject-matter experts.  Last year we built Elasticsearch features right into our platform to save our clients the time and money of doing this for themselves. Search remains one of the biggest opportunities to quickly drive more market attention and audience engagement, as well as to improve internal collaboration between experts. Trend 5: Video will continue to outperform all other forms of content. There’s nothing quite like video to drive the value of owned content.  But remember that video is becoming essential to boosting earned media. We’re continually impressed by the new research that continues to emerge on the power of video content.   Last fall, LinkedIn reported audience engagement numbers for its new video feed feature that showed 20 times more engagement for video vs. all other forms of content on its platform. As more audiences demand video content, so does the demand in television newsrooms for broadcast-ready experts.  That’s why we also partnered with Dejero to help broadcasters who use their platform to search for experts suitable for interviews.   If you are looking to get more television coverage, then you have to invest some of your budget on video to showcase your experts.  We predict that the most successful organizations will adopt a video-centric approach to storytelling, creating snackable multimedia content that connects with a range of audiences.  Many marketers are overthinking video as something requiring a massive production with a big annual shoot”. That doesn’t work for audiences such as journalists who are feeding a real-time news cycle.  Our simple advice – look carefully at your video strategy and identify opportunities to use video across your digital properties in areas such as your homepage, media room and even landing pages. We’re interested to hear how your organization is capitalizing on these trends to better promote your experts to key audiences.  For more information on how ExpertFile can help your organization incorporate the latest software and services innovations into your thought leadership and expert marketing strategies please drop us a line at dtaenzer@expertfile.com.

Peter Evans profile photo
5 min. read