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Are You an Expert? Here’s How to Tell
Have you ever wondered whether or not you are an expert? When asked this question about what defines expertise, you will hear a variety of answers. Many will reference key requirements such as an expert must have extensive knowledge in their field. Others will see education, published work, or years of experience as key qualifiers. Yet there are so many other dimensions of expertise that contribute to how visible, influential and authoritative they are within their community of practice or with the general public. Who Qualifies as an Expert? I started looking closer at this topic for two reasons. The first is my personal work with experts. Having worked with thousands of them across a variety of sectors I've observed that many are driven to develop themselves professionally as an expert to meet a variety of objectives. Often these are focused on raising one's profile and reputation among peers or with the broader market to inform the public. Some see media coverage being an essential part of their strategy while others are more interested in developing a larger audience for their research or client work, by speaking at conferences or on podcasts. Others have a focus on improving their PageRank on search engines. All these activities can enable important objectives such as attracting new clients, research funding or talent. The second reason for this deeper dive into expertise is a need to better organize how we look at experts within organizations. My work with communications departments in knowledge-based sectors reveals that they are keen to learn more about how they can better engage their experts to build reputation, relationships and revenue. However, better engagement starts with a better understanding of what qualifies someone as an expert - what attributes can we objectively look at that define expertise? With that knowledge, we can first better appreciate the amount of work experts have put into establishing themselves in their field. Then organizations can nurture this expertise in a more collaborative way to accomplish shared goals. My observation is that with a little more insight, empathy, and alignment, both experts and their organizations can accomplish incredible things together. And there has never been a more important time for experts to "show their smarts." By definition, an expert is someone with comprehensive or authoritative knowledge in a particular area of study. While formal education and certifications are a starting point for expertise, many disciplines don’t have a set list of criteria to measure expertise against. It’s also important to recognize other dimensions of expertise that relate not just to the working proficiency in a field but also to the degree of influence and authority they have earned within their profession or community of practice. Because of this, expertise is often looked at as a person’s cumulative training, skills, research and experience. What are the Key Attributes of Expertise? In evaluating your accomplishments and the various ways you can contribute as an expert to both your community of practice and the public, here are some key questions that can help you assess how you are developing your expertise: Have you completed any formal education or gained relevant experience to achieve proficiency in your chosen field? Are you actively building knowledge in a specific discipline or practice area by providing your services as an expert? Are you generating unique insights through your research or fieldwork? Are you publishing your work to establish your reputation and reach a broader audience such as publications or books? Are you teaching in the classroom or educating and inspiring audiences through speaking at conferences? Do you demonstrate a commitment to impact your community of practice and help advance your field and generate an impact on society by informing the public? Have you established a reputation as a go-to source for well-informed, unique perspectives? Some Additional Tips to Help you Develop Your Expertise To further the discussion, I’ve also shared further thoughts about the meaning of “expertise”. As you think about developing your own personal skills, or if you are a communicator who is responsible for engaging with your organizations experts, here are a few additional principles to keep in mind. Experts Aren't Focused on Some“Magic Number” Related to Hours of Experience Malcolm Gladwell’s book “Outliers” (2008), outlined the now famous “10,000-hour rule” as the magic number of greatness for the time it takes to master a given field. As the rule goes, you could become a genuine expert in a field with approximately 10,000 hours of practice — roughly 3 hours a day, every day for a consecutive decade. But is that what it really takes to become an expert? But is that what it really takes to become an expert? Or did Gladwell oversimplify the concept of expertise? Some of his assumptions for “Outliers” (which became a major bestseller) relied on research from Dr. Anders Ericsson at Florida State University who made expertise the focus of his research career. Contrary to how Gladwell outlined it, Ericsson argued that the way a person practised mattered just as much, if not more, than the amount of time they committed to their discipline. It also depends on the field of research or practice one is involved in. Some disciplines take decades to achieve expertise and many experts will admit they are just scratching the surface of what they are studying, well after they have passed the 10,000-hour mark. That might be just the first stage of proficiency for some disciplines. Experts are Continuously Learning It’s difficult to claim proficiency as an expert if you are not staying current in your field. The best experts are constantly scouring new research and best practices. Dr. Anders Ericsson observed in his work that "deliberate practice" is an essential element of expertise. His reasoning was that one simply won’t progress as an expert unless they push their limits. Many experts aren’t satisfied unless they are going beyond their comfort zone, opening up new pathways of research, focusing on their weaknesses, and broadening their knowledge and skills through avenues such as peer review, speaking, and teaching. The deliberate practice occurred “at the edge of one’s comfort zone” and involved setting specific goals, focusing on technique, and obtaining immediate feedback from a teacher or mentor. Experts Apply their Knowledge to Share Unique Perspectives While many experts conduct research, simply reciting facts isn't enough. Those who can provide evidence-based perspectives, that objectively accommodate and adapt to new information will have more impact. Expertise is also about developing unique, informed perspectives that challenge the status quo, which can at times be controversial. Experts know that things change. But they don’t get caught up in every small detail in ways that prevent them from seeing the whole picture. They don't immediately rush toward new ideas. They consider historical perspectives and patterns learned from their research that provide more context for what's happening today. And these experts have the patience and wisdom to validate their perspectives with real evidence. That's why expert sources are so valuable for journalists when they research stories. The perspectives they offer are critical to countering the misinformation and uninformed opinions found on social media. Experts Connect with a Broader Audience Many experts are pushing past traditional communication formats, using more creative and visual ways to translate their research into a wider audience. We conducted research with academics in North America and in Europe who are trying to balance their research (seen in traditional peer-reviewed journals) with other work such as blogs, social media, podcasts and conferences such as TEDx - all with the goal to bring their work to a wider audience. While that's an essential part of public service, it pays dividends for the expert and the organization they represent. Experts Are Transparent More than ever, credible experts are in demand. The reason for this is simple. They inspire trust. And the overnight success some have seemingly achieved has come from decades of work in the trenches. They have a proven record that is on display and they make it easy to understand how they got there. They don't mask their credentials or their affiliations as they didn't take shortcuts. They understand that transparency is a critical part of being seen as credible. Experts Don’t Take “Fake It Till You Make It” Shortcuts The phrase “fake it till you make it,” is a personal development mantra that speaks to how one can imitate confidence, competence, and an optimistic mindset, and realize those qualities in real life. While this pop psychology construct can be helpful for inspiring personal development, it gets problematic when it becomes a strategy for garnering trust with a broader audience to establish some degree of authority - especially when this inexperience causes harm to others who may be influenced by what they see. When self-appointed experts take shortcuts, promoting themselves as authorities on social media without the requisite research or experience, this blurs the lines of expertise and erodes the public trust. Experts Are Generous The best experts are excited about the future of their field, and that translates to helping others become experts too. That's why many openly share their valuable time, through speaking, teaching and mentorship. In the end, they understand that these activities are essential to developing the scale and momentum necessary to tackle the important issues of the day. How Do You Show your Smarts? How do you personally score on this framework? Or if you are in a corporate communications or academic affairs role in an institution how does this help you better understand your experts so you can better develop your internal talent and build your organization’s reputation? As always we welcome your comments as we further refine this and other models related to expertise. Let us know what you think. Helpful Resources Download our Academic Experts and the Media (PDF) This report, based on detailed interviews with some of the most media-experienced academics across the UK and United States draws on their experiences to identify lessons they can share in encouraging other academics to follow in their path. Download the UK Report Here Download the US Report Here The Complete Guide to Expertise Marketing for Higher Education (PDF) Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets higher ed organizations show off their smarts. Download Your Copy
Critical Infrastructure in the UK & a Fragile Climate
Listen below to Dr Kiran Tota-Maharaj, from the College of Engineering and Physical Sciences at Aston University, talking on 630 CHED in Canada about the UK's infrastructure in the scorching heat. Dr Tota-Maharaj has also written in The Conversation about why Britain isn’t built to withstand 40°C – and where infrastructure is most likely to fail. If you wish to talk to Dr Tota-Maharaj, or any of Aston University's experts, you can email PR@aston.ac.uk
Could eating fruit more often keep depression at bay? New research
Study found frequent fruit eaters had greater positive mental wellbeing The study surveyed 428 adults and looked at the relationship between their consumption of fruit, vegetables, sweet and savoury food snacks and their psychological health The more often people ate fruit, the lower they scored for depression and the higher for mental wellbeing. People who frequently eat fruit are more likely to report greater positive mental wellbeing and are less likely to report symptoms of depression than those who do not, according to new research from the College of Health and Life Sciences, Aston University. The researchers’ findings suggest that how often we eat fruit is more important to our psychological health than the total amount we consume during a typical week. The team also found that people who eat savoury snacks such as crisps, which are low in nutrients, are more likely to report greater levels of anxiety. Published in the British Journal of Nutrition, the study surveyed 428 adults from across the UK and looked at the relationship between their consumption of fruit, vegetables, sweet and savoury food snacks, and their psychological health. After taking demographic and lifestyle factors such as age, general health and exercise into account, the research found that both nutrient-rich fruit and nutrient-poor savoury snacks appeared to be linked to psychological health. They also found that there was no direct association between eating vegetables and psychological health. Based on the survey, the more often people ate fruit, the lower they scored for depression and the higher for mental wellbeing, independent of the overall quantity of fruit intake. People who frequently snacked on nutrient-poor savoury foods (such as crisps) were more likely to experience ‘everyday mental lapses’ (known as subjective cognitive failures) and report lower mental wellbeing. A greater number of lapses, was associated with higher reported symptoms of anxiety, stress and depression, and lower mental wellbeing scores. By contrast, there was no link between these everyday memory lapses and fruit and vegetable intake or sweet snacks, suggesting a unique relationship between these nutrient-poor savoury snacks, everyday mental lapses, and psychological health. Examples of these frustrating little everyday mental lapses included forgetting where items had been placed, forgetting the purpose of going into certain rooms, and being unable to retrieve names of acquaintances whose name was on the ‘tip of the tongue’. Lead author, PhD student Nicola-Jayne Tuck commented: “Very little is known about how diet may affect mental health and wellbeing, and while we did not directly examine causality here, our findings could suggest that frequently snacking on nutrient-poor savoury foods may increase everyday mental lapses, which in turn reduces psychological health. “Other studies have found an association between fruit and vegetables and mental health, but few have looked at fruit and vegetables separately – and even fewer evaluate both frequency and quantity of intake. “Both fruit and vegetables are rich in antioxidants, fibre and essential micronutrients which promote optimal brain function, but these nutrients can be lost during cooking. As we are more likely to eat fruit raw, this could potentially explain its stronger influence on our psychological health. “It is possible that changing what we snack on could be a really simple and easy way to improve our mental wellbeing. Conversely, it is also possible that the forthcoming restriction of processed snack foods at checkouts, due to come in this October, could not only improve the country’s physical health, but mental health too. “Overall, it’s definitely worth trying to get into the habit of reaching for the fruit bowl.” For more information about the School of Psychology, please visit our website.
The EU-UK Trade and Cooperation Agreement is costly, what does the UK need to do? | Aston Angle
As far as trade is concerned, the EU exit has been rather costly to the UK. At the Centre for Business Prosperity, we have been tracking the performance of UK trade in recent years. The UK’s trade dropped sharply during COVID. Like other nations, this was due to the global recession and supply chain disruptions. However, the UK failed to recover and enjoy the boom, despite the tariff-free terms of trade in goods set out in the EU-UK Trade and Cooperation Agreement (TCA). The UK now trades less with the EU, its largest trading partner, than in 2019. During the same period, Germany and the Netherlands grew trade with the EU by nearly a quarter, and US trade with the EU has also grown considerably. Reports suggest, including those from the British Chambers of Commerce, that exporting to the EU has become much more costly and in some cases, unviable. It appears that the “certainty” provided by the TCA has not reversed the declining trend of the UK-EU trade so far. Our new paper for the Enterprise Research Centre (ERC) has found that UK exports experienced a large, negative, statistically significant decline in 2021 at the end of the transition after the EU-UK Trade and Cooperation Agreement (TCA) was put into force. We estimate that this amounts to a 22% reduction in exports to the EU and a 26% reduction in imports from the EU over the first half of 2021, relative to the counterfactual scenario of the UK remaining in the EU. How did this happen? After all, the TCA ensures that goods moving between the UK and the EU have no tariffs or quotas, so long as the rules of origin are complied with. Rules of origin help you work out where your goods originate from and which goods are covered in trade agreements. Our research found that non-tariff measures (NTMs) were responsible for the adverse TCA effect on UK trade with the EU and that the magnitude of loss was significant. It was equivalent to a reduction of £12.4 billion in UK exports over the first six months period of 2021. This equals 16% of UK total exports in the first half of 2019 and 70% of the documented total reduction in the EU exports in the same period. A number of factors can be attributed to the decline of UK exports to the EU. In particular, the increased trade frictions that occurred mainly due to sanitary and phytosanitary (SPS) and technical barriers to trade (TBT) as a result of entering the TCA. Sanitary and Phytosanitary (SPS) measures refer to the EU controls to protect animal, plant or public health. And technical barriers to trade (TBT) refers to mandatory technical regulations and voluntary standards that define specific characteristics that a product should have, such as its size, shape, design, labelling/marking/packaging, functionality or performance. On average, for the first six months of 2021, a 1% increase in SPS resulted in a 13–15% reduction in exports to the EU, most notably in the food and drink, wood and chemicals sectors. Furthermore, a 1% increase in TBT led to a 2–3% reduction in exports, especially in metals, equipment, machines and miscellaneous industrial products. What next? Since the post-Brexit dysfunctions are now diagnosed, in theory we could move on. The UK can directly tackle the trade challenges, so long as other things, such as politics, do not stand in the way. Fundamentally, what needs to happen is the removal or relief of the root causes coded by the TCA – the trade barriers newly erected. This is a key task; it is challenging but not impossible. Trade frictions due to the SPS measures are an acute problem of Brexit. Reducing some of the non-tariff measures between the EU-UK would help by exploring other mechanisms such as equivalent SPS measures or other ways to reduce businesses burden to a minimum. The technical barriers to trade are more complicated and challenging and they could potentially cause significant damage to the UK economy. Despite its limitation, maintaining and broadening the established arrangements of the current TCA provision, through some form of mutual recognition of specific practices or international regulations for selected sectors, should be the ambition of UK government to help ease the TBT trade barriers. Future EU-UK co-operation is critical and mutually beneficial but requires political will and strong leadership. In the short and medium term, supporting firms should be the priority, especially small- and medium-sized firms that are productive enough to have exported to the EU in the past, but now face hurdles to continue exporting. These firms tend to be limited on resource but have the infrastructure and ambition to internationalise. Targeted support for specific challenges could be also fruitful. The UK Department for International Trade Export Support Service, the British Chambers of Commerce and local growth hubs have the expertise and experience to help firms export. Therefore, resources should be made available to allow for customised and responsive support with exports, as well as taking advantage of technologies that can identify and reach businesses who require support. Provision should also be made to collect feedback on the quality of the support provided, to enable further improvement. Helping businesses continue to access EU markets, while enabling the economy to take advantage of welfare-enhancing benefits from trade, remains imperative. Given the economic benefits of the roll-out, the new free trade agreements are expected to be limited and effective only in the long term. UK domestic policies should be the focus to improve the competitiveness of exporters and their ecosystem. By Professor Jun Du Director of the Centre for Business Prosperity Professor of Economics, Finance and Entrepreneurship, Aston Business School Lecturer in Politics and International Relations School of Social Science and Humanities Dr Oleksandr Shepotylo Senior Lecturer, Economics, Finance and Entrepreneurship, Aston Business School
Aston University academic named President of the College of Optometrists
Professor Leon Davies named incoming President of the College of Optometrists Professor Davies will serve a two-year term as President Seven new Council members have also been elected onto the board Professor Leon Davies of the School of Optometry at Aston University has been named as the College of Optometrist’s incoming President. The College of Optometrists also welcomed seven new Council members at its AGM, held during its clinical conference, Optometry Tomorrow 2022, on 20 June. Incoming President, Professor Leon Davies FCOptom, is currently a board member and previous Vice President. Leon is professor of optometry and physiological optics at Aston University and former editor-in-chief of the College’s peer reviewed CPD journal, Optometry in Practice. Academically, Leon has over 60 publications and has been awarded over £2.5m of funding for his research from UKRI, the EU, charities and a number of multinational organisations. His research is focused on presbyopia and the restoration of ocular accommodation to the ageing eye. He is also a recipient of the College of Optometrists Research Fellowship Award, and was awarded the inaugural Neil Charman Medal for research excellence in optometry, optics and vision science. Professor Leon Davies said: “I am extremely proud to be elected President of the College and honoured to represent the profession at such a crucial time, with transformational changes underway including the General Optical Council (GOC) Opticians Act review and the College’s newly published Workforce vision. “I am determined to continue the profession’s advances to ensure optometrists across the UK are at the centre of new models of eye care, and that their competences and skills are recognised and used to their full potential. “I would like to pay tribute to our outgoing President, Colin Davidson FCOptom, for his unstinting work and dedication over the last two years and offer thanks to all our departing Board and Council members for their dedicated service." The School of Optometry’s portfolio of courses range from undergraduate, to masters taught and doctoral level research, as well as a wide range of optometry continuing professional development options. All programmes are informed by professional practice and are led by an inter-disciplinary teaching team of optometrists, dispensing opticians, ophthalmologists, and vision scientists. Reflecting this highly practical ethos, students on the School’s undergraduate programmes benefit from substantial hands-on experience in the onsite Aston Eye Clinic, one of the largest at any UK university, with over 6,000 patient episodes completed every year. For more information about the School of Optometry at Aston University please visit our webpages.
Privacy implications of contact tracing for COVID-19
Contact tracing is the process of identification of persons who may have come into contact with an infected person and subsequent collection of further information about these contacts Contact tracing is a key public health response to battle infectious diseases such as COVID-19. Mobile technologies offer robust options for contact tracing through the use of GPS, Bluetooth, cellular information and AI-powered big data analytics. Together, this information can help manage the spread of COVID-19. Several countries have rolled out contact-tracing apps and solutions, such as the UK, Israel and South Korea among others. However, preserving personal privacy is critical toward maintaining public trust and protecting users during this crisis. Kurt Rohloff, assistant professor of computer science at New Jersey Institute of Technology and co-founder of Duality Technologies, is an expert in areas concerning privacy and the implications of contact tracing, and how technologies exist to both protect private information and support contact tracing. Duality Technologies has developed a prototype solution for privacy-preserving contact tracing that uses the open-source PALISADE homomorphic encryption library that Rohloff developed at NJIT with funding from DARPA. To speak with Rohloff directly on issues related to privacy and contact tracing, click on the button below to arrange an interview.
Aston University signs City of Sanctuary pledge
City of Sanctuary supports groups and organisations to build a culture of welcome and hospitality Aston University has become a supporting organisation of City of Sanctuary It is committed to achieving University of Sanctuary status. Aston University has become a supporting organisation of City of Sanctuary UK to demonstrate its commitment to helping people fleeing violence and persecution. City of Sanctuary is a charity supporting a network of groups across the UK and Ireland working to build a culture of welcome and hospitality within their communities. Earlier this year, the University opened a new Centre for Migration and Forced Displacement. The centre officially launched with an event bringing together designers, artists and academics to discuss how to investigate and publicise violence against migrants. Other initiatives set up by Aston University to support refugees and asylum seekers include: a new sanctuary scholarship scheme for students who have sought refuge in the UK the student-led Enactus Society Chance for Change project, facilitating integration and employment for refugees supporting the Kozminski Foundation run by Kozminski University in Poland, which provides support for victims of the war in Ukraine students in the University’s Centre for Research in Ethnic Minority Entrepreneurship undertaking PhD research into refugee entrepreneurship funding for an emergency training package for Ukrainian interpreters, supporting local organisations in contact with Ukrainian refugees. Dr Angela Jeffery, director of regional strategy at Aston University, said: “Aston University recently launched its Civic University Agreement, outlining our commitment as an anchor institution to improving the economic, social, environmental and cultural life of our local communities. “Becoming a supporting organisation of the City of Sanctuary is one of many steps the University is taking to support our region and society. We endorse the City of Sanctuary Charter and agree to act in accordance with its values. We are committed to achieving University of Sanctuary status by welcoming asylum seekers and refugees into the university community and fostering a culture of welcome and inclusion for all.” City of Sanctuary chair, David Brown, said: “As a diverse and vibrant university in a diverse and vibrant city, Aston University is in a really strong position to welcome and support asylum seekers, refugees and other migrants as they seek to build new lives in the UK, and to contribute their skills and energy to the University community, to Birmingham and to the Midlands. “With colleagues in the City of Sanctuary movement, I warmly welcome Aston University’s commitment to become a University of Sanctuary.”
Aston University wins share of £118m funding to accelerate its research impact
The Impact Acceleration Account (IAA) investment over three years focuses on maximising impact, knowledge exchange, translation and commercialisation potential within research organisations Funding allows researchers to unlock the value of their work, including early-stage commercialisation of new technologies The University will receive over £580,000 ‘to accelerate UK bright ideas into global opportunities'. Aston University has won a share of £118m in UK Research and Innovation (UKRI) funding. The Impact Acceleration Account (IAA) investment over three years focuses on maximising impact, knowledge exchange, translation and commercialisation potential within research organisations. Funding allows researchers to unlock the value of their work, including early-stage commercialisation of new technologies and advancing changes to public policy and services such as NHS clinical practice. UKRI, a government body responsible for delivering £8bn research and innovation funding each year, is investing £118 million in the latest round of IAAs to translate research across 64 universities and research organisations. Aston University was successful in gaining both Engineering and Physical Sciences Research Council (EPSRC) and Biotechnology and Biological Sciences Research Council (BBSRC) IAA funding – the latter one of only 15 IAA full awards nationally. Luke Southan, technology transfer manager at Aston University, said: “This funding will be transformational for Aston University’s capacity to get the best good from the research it carries out. “We have a pipeline of world-changing inventions, medical treatments, net-zero initiatives and spinout companies that we can give the greatest chance of success through these highly prestigious pots of funding.” UKRI director of commercialisation, Tony Soteriou, said: “The UK is home to some of the brightest, most innovative and creative research teams in the world. They have the ideas and they have the entrepreneurial energy to create businesses and services that could turn sectors on their head. “What they need, what every great commercial idea needs, is support in the critical early stages. The Impact Acceleration Account is the catalyst that allows projects to grow to the next level, attracting investment, forging partnerships and creating jobs. “The breadth of UKRI allows us to work right across the UK’s world-class research and innovation system to ensure it builds a green future, secures better health, ageing and wellbeing, tackles infections, and builds a secure and resilient world.”
Professor Jun Du and Dr Oleksandr Shepotylo from Aston University analysed the effects of the end of the Brexit transition period on UK exports This equals to a nearly 16% of UK total exports in the first half of 2019 and 70% of the documented total reduction in the EU exports in the same period The research suggests non-tariff measures (NTMs) are responsible for the fall in trade between the UK and EU. New research by experts at Aston University for the Enterprise Research Centre (ERC) has found that UK exports experienced a large, negative, statistically significant decline in 2021 at the end of transition after the EU-UK Trade and Cooperation Agreement (TCA) was put in force. The TCA is a free trade agreement signed on 30 December 2020 between the European Union (EU), the European Atomic Energy Community (Euratom) and the United Kingdom (UK). Professor Jun Du and Dr Oleksandr Shepotylo used a Synthetic Difference in Differences (SDID) estimator to construct a counterfactual of the UK had it not exited the EU and entered the TCA, to compare its trading performance. This was done by comparing the actual performance of the UK with the modelled performance in 2021 with the same periods of 2018-2020. They also examined the extent to which the overall TCA effect has been due to the increased frictions due to non-tariff measures (NTMs). They estimate that this amounts to a 22 per cent reduction in exports to the EU and a 26 per cent reduction in imports from the EU over the first half of 2021, relative to the counterfactual scenario of the UK remaining in the EU. The research confirmed that NTMs are responsible for the adverse TCA effect on UK trade with the EU and that the magnitude of loss was significant. It was equivalent to a reduction of £12.4 billion in UK exports over the first six months period of 2021, notably in food and drink, wood and chemicals sectors. This equals to 15.6% of UK total exports in the first half of 2019, and 70% of the documented total reduction in the EU exports in the same period. Jun Du, professor of economics at Aston University, lead on internationalisation research at the ERC and director of the Centre for Business Prosperity (CBP), said: “These results underscore the heavy costs of erecting trade barriers on the UK’s side with its largest trade partner. “Trade frictions, due to sanitary and phytosanitary (SPS) measures (measures to protect humans, animals, and plants from diseases, pests, or contaminants), are acute problems due to the EU exit. “Reducing some of the NTMs between the EU-UK, by exploring mechanisms such as equivalence in SPS measures or other ways to reduce businesses’ burden to the minimum level possible. “More complicated and challenging are the technical barriers to trade, but they could potentially cause significant damage to the UK economy. Maintaining and broadening the established arrangements of the current TCA provision, despite being limited, through some form of mutual recognition of specific practices or international regulations for selected sectors, should be the ambition of UK government to ease the TBT (technical barriers to trade). “Future EU-UK co-operation is critical and mutually beneficial but requires political will and strong leadership.” Dr Oleksandr Shepotylo, a senior lecturer in Economics, Finance and Entrepreneurship Department at Aston Business School, co-wrote the working paper and said: “Continued alignment with the EU regulations was a demand from many businesses throughout the Brexit process, and it is expected to be still important post Brexit. This must be conveyed to policy makers. “In the short term, preparedness and adaptability have rewarded and will continue to reward businesses facing challenges and disruptions. The need for learning and training remains paramount. “In the medium and longer term, businesses will have to stay competitive to retain access to the global market, to perform better in it, and to gain more benefit from it. This is the case for all firms even if the ways to achieve it may differ. In addition, businesses need to consider adopting new business models through which they can balance the need for lean production with resilience, as well as weighing up economic, social, and environmental gains. Despite the many considerable challenges, there are boundless avenues where opportunities for breaking through are present.” You can read the full report on the ERC website here.
Future You scholarships are open to UK postgraduate students starting in September 2022 Up to 100 scholarships on offer worth £2,200 each Scholarships celebrate Aston University’s status as an Official University of the 2022 Birmingham Commonwealth Games. Aston University has launched a new scholarship scheme to celebrate its status as an Official University of the Birmingham 2022 Commonwealth Games. The Future You scholarships are open to UK postgraduate students starting their course at Aston University in September 2022. Up to 100 scholarships worth £2,200 each are available. To be eligible to apply, students must hold an offer for one of Aston University’s full-time, on campus MA or MSc programmes. Applicants are required to provide a 500-word personal statement to explain how they will benefit from the opportunities provided by Aston University and the city of Birmingham during their period of study. Louise Foster-Agg, director of admissions at Aston University, said: “The Birmingham 2022 Commonwealth Games will create unprecedented opportunities for our city and region, as the eyes of the world turn to Birmingham. They will transform the city and leave a lasting legacy for years to come. “Aston University is proud to be an Official University of the Games and we are delighted to be able to offer these scholarships as part of that legacy.” The deadline for applications is 8 August.