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August is National Breastfeeding Month – Let our Experts Help with Your Coverage
It’s August…a month that celebrates breastfeeding and all the benefits that come with it. Breastfeeding is natural, healthy and cost-effective – and the American public is beginning to recognize a mother’s right to feed her child wherever and whenever she wants. Breastfeeding is a great benefit to the environment and society, according to the American Academy of Pediatrics. Breastfeeding families are sick less often and the parents miss less work. It does not require the use of energy for manufacturing or create waste or air pollution. There is no risk of contamination and it is always at the right temperature and ready to feed. A new website developed by researchers in Canada and Asia showed that the world could have saved $341 billion each year if mothers breastfeed their children for longer, helping prevent early deaths and various diseases, according to a July 12 article from Reuters. Known as the “Cost of Not Breastfeeding,” the online tool used data from a six-year study supported by the U.S.-based maternal and child nutrition initiative, Alive & Thrive. According to Augusta University Health’s Dr. Kathryn Strickler McLeod, breastfeeding protects against a variety of diseases and conditions in the infant, including diarrhea, respiratory tract infection, childhood obesity and much more. Additionally, there are also maternal health benefits to breastfeeding, including a decreased risk of breast and ovarian cancers. If you are covering this topic – let us help with your stories and questions. Dr. Kathryn Strickler McLeod is a nationally recognized expert in pediatric general and adolescent medicine. McLeod is available to speak with media – simply click on the icon to arrange an interview.
In March of 2018, Transparency Market Research published a report announcing that the worldwide low noise amplifier market is estimated to be worth US$ 7.9B by 2026. The LNA industry is fragmented with the usual group of semiconductor companies. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components. This allows you to build a low noise amplifier using only two CiFETs which can be perfectly tuned to a 50 or 100 ohm antenna by adjusting the i-ratio. The power consumption is a fraction of traditional LNA devices, with a lower noise floor resulting in better range and lower SNR. The small size, less complexity and fewer BOM lowers the cost of the device. Circuit Seed is an ideal solution for low power LNAs. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Cord blood awareness – let our experts help with coverage
July is Cord Blood Awareness Month. In the simplest of terms, cord blood is found in the blood vessels of the placenta and the umbilical cord and collected after a baby is born and after the umbilical cord is cut. The benefits of cord blood transplantation are many, according to the Human Cord Blood Stem Cell Core Laboratory at Augusta University: Can be stored for personal use (biological insurance) or donated for others to use Important for ethnic minorities for whom bone marrow donors are difficult to locate Less risk of infectious disease contamination Less stringent HLA-matching required for use in transplantation Fewer side-effects after transplantation Cord blood transplantation can be used in the treatment of leukemia and other blood disorders, sickle cell disease, bone marrow failure diseases, immune deficiency diseases, neuroblastoma and more. “Cord blood is useful because it is a source of stem cells that form into blood cells. Cord blood can be used for transplantation in people who need regeneration, that is, ‘regrowth,’ of these blood-forming cells,” says Keith Wonnacott, Ph.D., chief of the Cellular Therapies Branch in FDA’s Office of Cellular, Tissue, and Gene Therapies. “For instance, in many cancer patients, the disease is found in the blood cells. Chemotherapy treatment of these patients kills both cancer cells and the healthy blood-forming stem cells. Transplanted stem cells from cord blood can help regrow the healthy blood cells after the chemotherapy.” – USFDA website Cord blood and stem cell research are often in the news and sometimes even the subject of serious debate. Are you a journalist looking to cover Cord Blood Awareness Month, or do you have questions for ongoing stories? That’s where our experts can help. Dr. Jatinder Bhatia is an expert on infant nutrition, neonatology, and ECMO for the Medical College of Georgia at Augusta University. Dr. Bhatia is available to speak with media regarding cord blood, its uses and the research behind it – simply click on his icon to arrange an interview.
Planet Analog featured, on 25 May 2019, Bill Schweber’s article “What to do about analog inaccuracies?”. Three options were presented: calibrate the sensor; use better parts; if possible, self cancellation. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components that can be constructed to build any low power analog device. Circuit Seed designs are aligned with all three options presented in the article. Circuit Seed is completely linear, and insensitive to temperature and process variation without correction circuitry that reduce inaccuracies. The build blocks are better parts with low power consumption and low SNR ratio. The CiFET itself uses self cancellation due to the complementary nature of the circuit improving performance. Finally, the designs are less complex thereby requiring less wafer space, fewer BOM which means less cost. In a recent contribution to Planet Analog, author and engineer Bill Schweber takes a look at the importance of being accurate and even tries to and out just how close is ‘close enough’ when it comes to analog design. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Using Less Power at the Same Node
Brian Bailey’s recent article on semiengineering.com examines a number of techniques to make improvements. Circuit Seed designs with their new Complementary Current Injection Field Effect Transistor platform provides additional techniques for low power analog signal processing that generates less heat, less complexity and smaller size - reducing the cost at the same node. In addition, the designs are less sensitive to process variation and temperature beyond military specifications without correction circuitry. Circuit Seed designs are a 100% digital CMOS process and require no changes to manufacturing. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
New book reveals how to successfully navigate the uncertainties that sink most startups
INDIANAPOLIS – Research shows that the majority of startups fail. Even more never get off the ground. So how do you avoid the pitfalls that come with navigating the uncertainties of a startup? A new book entitled The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups, guides early-stage startups and their supporters through the challenges they will encounter as they begin building their venture. Startups are inherently uncertain. Decisions have to be made with incomplete information. These decisions result in unanticipated consequences –- problems that lurk beneath the surface. The book draws on lessons learned from the Titanic, which sunk in 1912 not only because it hit an iceberg, but because of a number of decisions that interacted to create one of the largest maritime disasters. A series of trade-offs and choices in the design, building and operating of the Titanic magnified the catastrophic consequences. Co-authors M. Kim Saxton, clinical professor of marketing at the IU Kelley School of Business, Todd Saxton, associate professor of entrepreneurship and strategy at the IU Kelley School of Business, along with serial entrepreneur Michael Cloran, who has founded multiple startups, leverage decades of startup experience to reveal the often-overlooked human, marketing and technical “hidden debts” that sink startups, while drawing parallels to little known parts of the original Titanic story. “The idea for this book came from a conversation about ‘technical debt,’ often used in a software development context, in which shortcuts taken early in a startup’s life limit potential later,” said Todd Saxton. “But this challenge isn’t unique to product development; it applies to other domains as well. That led us to broaden the idea to a more holistic one—That we call in our book ‘hidden debt,’ or debts that are beneath the surface but can limit growth or sink even the most promising startup.” “Most books about entrepreneurship and startups are ‘how-to’s,’ detailing all the things you have to do to succeed when creating your own venture. Our book tells you what not to do, and it shows you how to identify the potential issues that could keep you from being successful,” said Michael Cloran. The Titanic Effect explains that taking on these hidden debts is inevitable, but startups must be careful to recognize that debt and take steps to mitigate the risks. “Over our more than 20 years of working with student, alumni and venture community startups—and helping launch and investing in them as well--we have seen the same patterns of mistakes repeated over and over again,” explained Kim Saxton. “We made a list of the most common startup mistakes, and that’s the main focus of this book. Our goal is to bring these so-called ‘icebergs’—or ‘debt-bergs,’ as we call them—out of hiding. Debt is not necessarily bad as long as you recognize, measure and manage it.” “Entrepreneurs make a lot of decisions under uncertainty, and often, they don’t fully understand the consequences of those decisions,” Saxton added. “Each decision has the potential to either enable – or hamper – future potential. At best, the wrong decision could limit how the startup can grow. At worst, it could cause ventures to sink.” The Titanic Effect is available as an e-book and will be available June 2019 in print. For more information, head to the book’s website here.
The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs
June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make Me An Instrument: Black Sacred Music at the Intersection of Gospel and Jazz." WACO, Texas (May 31, 2019) – Robert F. Darden, professor of journalism, public relations and new media at Baylor University and a former gospel music editor for Billboard Magazine, is leading a national movement to preserve the fast-disappearing legacy of African American sacred music on vinyl. To celebrate African American Music Appreciation Month in June, Darden, who is founder and director of Baylor’s Black Gospel Music Restoration Project, compiled the “Heaven 11” – a list of the 11 most influential black gospel songs. “There is no way to quantify the ‘greatest’ gospel song of all time, but certain songs have been more influential than others through the years,” said Darden, who selected songs from the 1940s through the 1980s. (Listen to the “Heaven 11” on this Spotify playlist, created by Baylor Proud.) The list includes Darden’s comments about each selection: 1. “Move on Up (A Little Higher)” “The Queen of Gospel Mahalia Jackson’s first big hit, and one of the best-selling gospel songs of all time. It was also understood to be an early ‘Freedom Song’ in the African-American community.” 2. “Take My Hand, Precious Lord” “Perhaps the best-known, most beloved of all gospel songs. Written by Thomas Dorsey after the loss of his wife and infant child, it is still sung today at virtually every African-American funeral service in the country.” 3. “Oh Happy Day” “This song by Edwin Hawkins was the first gospel song to be a hit single in the 1960s, and had a revolutionary combination of gospel choir, stirring chorus and a thoroughly modern beat.” 4. “The Reason Why We Sing” “Kirk Franklin did to the ‘80s and ‘90s what Hawkins did to the ‘60s and Andrae Crouch did to the ‘70s, combined straight-ahead gospel with the beat of the day, while paying tribute to the old gospel classic, ‘His Eye is on the Sparrow.’” 5. “People Get Ready” “This tune by Curtis Mayfield is not really a gospel song, but it was so compelling that it was adopted by both the Civil Rights Movement and the African-American church. There are a number of great versions, including the Chambers Brothers, the Blind Boys of Alabama and even Rod Stewart.” 6. “We Shall Overcome” “This is the ‘signature’ song of the Civil Rights Movement, an adaptation of an old gospel tune that has been honed by the fire and blood of a thousand movement events and is still sung by oppressed people around the world.” 7. “Peace Be Still” “This song by the Rev. James Cleveland and the Angelic Choir of the First Baptist Church of Nutley, New Jersey, is the song and the arrangement that made young black people want to join mass choirs and sing. After the assassination of President John F. Kennedy, ‘Peace Be Still’ was the gospel anthem that the black church turned to.” 8. “Through It All” “Andrae Crouch and the Disciples forever changed gospel music, opening it up lyrically and musically. He was also a brilliant composer – you could just as easily substitute “My Tribute,” “The Blood,” “Soon and Very Soon” and any one of several other enduring classics here.” 9. “Touch the Hem of His Garment” “This song by the Soul Stirrers, featuring Sam Cooke, helped invent the hard-charging gospel quartet sound. The popularity of this song helped convince Cooke, the writer and featured singer, to launch a mainstream performing career.” 10. “Mary, Don’t You Weep” “The great old spirituals often make great gospel songs. This is one by the Caravans, featuring Inez Andrews, and is one of my personal favorites.” 11. The next great gospel song “We haven't heard it yet. Few people still alive even know of its existence. But it could be in the next batch of long-lost gospel classics by a hitherto unknown gospel artist donated to the Black Gospel Music Restoration Project.” Search-and-rescue mission to preserve black gospel music Darden founded Baylor’s Black Gospel Music Restoration Project (BGMRP) more than a decade ago in a search-and-rescue effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. “Thousands of at-risk songs have been saved for future generations,” Darden said. “These recordings are priceless, irreplaceable and historic in a way that scholars are only now realizing.” Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture, which opened in 2016 in Washington, D.C. The interactive exhibit, “Musical Crossroads,” has featured these key recordings from the BGMRP: · “The Old Ship of Zion” by The Mighty Wonders of Aquasco, Maryland (1972) · “Amen” by Wings over Jordan (1953) · “I Won’t Be Back” by The Caravans (1962) · “Over My Head” by Wings Over Jordan (1953) · “There’s a Tree on Each Side of the River” by The Davis Sisters (1957) Visit Baylor’s Black Gospel Music Restoration Project website to learn more and to listen to the collection of digitized recordings. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
Why Some Mannequins Are Turning Blue, Taking a Dive and Putting on Weight
Baylor University fashion expert and author explains new twists in 'silent selling' -- and why frustrated customers may be relieved Women have long griped about pencil-thin mannequins in clothing displays, saying they bear little resemblance to real women’s bodies and make shopping frustrating and depressing. But the criticism is beginning to make inroads, and some members of the apparel industry are introducing changes to stop idealizing thin bodies and make mannequins more inclusive — among them creating mannequins with curvier shapes, modeling the figures after disabled people and, in a very different approach, fashioning forms that are totally unrealistic, says Baylor University researcher Lorynn Divita, Ph.D., co-author of the textbook "Fashion Forecasting” and associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences. And more change may be in the works, prompted by research. A 2017 study published in the Journal of Eating Disorders found that 100 percent of the female mannequins studied in two large English cities represented an underweight body size — one that would be “medically unhealthy.” (Note: While female mannequins look scrawny, many of their male counterparts are brawny. Only 8 percent of male mannequins represented an underweight body size — although many appeared “unrealistically muscular,” researchers said.) Divita, who conducts research on the apparel industry, tracks trends and makes fashion predictions, offers some observations in this Q&A: Q: If mannequins are supposed to be a “silent seller” and a strong method for attracting customers, why are they so skinny that it is discouraging to women who are average or bigger? Why can’t their makers pack a few extra plastic pounds on them? A: For one thing, mannequins are expensive. The material for one that’s larger is going to cost more, the same way it is for plus-size garments, because you use more material. Typical department store mannequins can cost on average $500 to $900, and it can cost $150 just to repair a joint on a broken mannequin. In New York, where the retail industry is widely unionized, in some stores the sales associates are not allowed to touch the store mannequins. That responsibility is solely for visual merchandisers as a means of protecting the store’s investment. Another reason smaller mannequins have been appealing to retailers is that smaller dimensions make it easier to put on and remove clothing. Q: Wouldn’t it be worth the investment to make them bigger to showcase more realistic or inclusive figures and attract those customers? A: I recently visited the corporate offices of plus-size design company ELOQUII in New York, and their creative director, Jodi Arnold (B.S.H.E. ’88), shared with me that 65 percent of U.S. women are over size 14. Yet they represent only 17 percent of apparel spending. It’s hard to determine cause and effect: are they not spending on apparel because a wide variety of options aren’t available? Or is it that a wide variety of options are not available because this market does not spend on apparel? ELOQUII is betting on the former. In addition to their online store, they’ve recently begun opening brick-and-mortar storefronts which, unlike their website, feature merchandise on mannequins. Hopefully as the plus-sized apparel market continues to grow, the increased demand for plus-sized mannequins will result in wider representation of mannequin body types overall. Q: If most mannequins don’t reflect the majority of women’s physiques, where does the inspiration come for their sizes and shapes? A: Many mannequins can be sculpted using the measurements of live models or even have their proportions based on a celebrity who has a widely admired figure. Just like there is no standard apparel sizing system for women, there is no standard sizing system for display mannequins. Q: Besides beginning to be a bit more realistic in size, how are mannequins evolving? A: We are used to traditionally seeing mannequins in static poses like standing or sitting. With the rise in popularity of activewear, stores are devoting more floor space to this merchandise category, and it only makes sense to put those mannequins in dynamic positions like doing yoga poses or running. Another great example of dynamic poses can be found in swimwear: there are some great displays of mannequins diving. The impact of dynamic poses such as these are heightened when mannequins are displayed in groups of five or seven. Dynamic poses are currently being taken to the next level by actually suspending mannequins from the ceiling, so who knows how far this trend can go? One way to address representation is to go in the opposite direction and make a mannequin that is totally unrealistic. The last time I was shopping, I saw an entire section merchandised with glossy light-blue mannequins. This is actually a very clever way of appealing to everyone by targeting no one. Another interesting thing is that new technology allows visual merchandisers to creatively alter a mannequin’s appearance without changing it permanently by printing vinyl stickers to affix to mannequins’ faces. Merchandisers can print out bold lips or dramatic eyelashes, affix them to the mannequin in the display and easily take them off when they are done, which gives visual merchandisers yet another way to attract our attention. ABOUT LORYNN DIVITA, Ph.D. Divita is the author of the textbook “Fashion Forecasting” (Fourth edition, Fairchild Books). Her publications have appeared in the Journal of the Textile Institute and Journal of Fashion Marketing and Management, both published in England; Clothing and Textiles Research Journal and Journal of Textile and Apparel Technology and Management. She is the United States editor for the Bloomsbury Fashion Business Case Studies project and is on the editorial board of the Journal of Fashion, Style and Popular Culture. Divita received her B.A. in French and B.S. in fashion merchandising from California State University Chico, her Master’s degree in apparel manufacturing management from University of Missouri, and her Ph.D. in textile products marketing from University of North Carolina at Greensboro.
On average, you will spend about a third of your life sleeping or attempting to sleep. For many, this means more than 25 years of your life will be spent in bed. Given this startling proportion, wouldn’t you like to know more about what helps, hinders and happens while you are asleep? Michael K. Scullin, Ph.D., director of the Sleep Neuroscience and Cognition Laboratory at Baylor University, spends the majority of his time researching and teaching about such topics. “One reason I am passionate about studying sleep is because you can't really introspect too much about it, as with nearly everything else in psychology,” Scullin said. “With sleep, you're unconscious at the time you are doing it. Sure, you can wake up and say ‘Oh, how did I sleep last night?’ but when you're actually engaging in the sleeping process, you can't do that. As a result, sleeping becomes an enigma. When you have the right equipment, you can begin to design experiments to figure out what exactly the brain is doing when we sleep and why is it important.” Below, Scullin addresses several common beliefs about sleep and the science that proves or disproves them. MYTH: If you die in a dream, then you die in real life. For a time, a rumor circled around that one’s brain cannot handle the mental strain of dying in a dream, and if you die in a dream, you will die. “That's just not substantiated because people report dying in their dreams, and they report it while they're still alive,” Scullin said. “Your brain can actually handle a lot, and there’s one theory that says nightmares are a functional adaptation to help us survive. It is potentially really functional for your brain to have those stressors in its offline state to help prepare you for situations. A lot of people think that nightmares are bad, and yes, they can be a clinical problem. But when they aren’t to that level, they can help us prepare for stressful situations.” FACT: Snoring is a sign of disease. Sleep apnea and snoring are linked, although not with a 1:1 ratio; some people snore without sleep apnea, but snoring is the biggest risk-factor of sleep apnea, Scullin said. Snoring is caused by an obstruction to one’s breathing pathways. In many cases, individuals who snore wake up gasping for air. That’s an observed sleep apnea, said Scullin. If someone is observing those things, he recommends visiting a clinical sleep physician. “What if you stopped breathing every few minutes while you were awake during the day?” asked Scullin. “Would you be okay with that? Not only are you not getting enough oxygen to regions of your body, but it puts a lot of stress on your heart. Untreated sleep apnea traumatically increases your risk for heart problems and heart disease. The great thing is, however, if you get treatment, those risk factors all drop down to normal.” FACT: If you cannot fall asleep in 20 minutes, you should get out of bed. Seems contradictory, right? In fact, research shows that getting out of bed can improve your ability to fall asleep. Why? “If you’re lying in bed and can’t fall asleep, you are forming a negative association between your bed and sleep,” Scullin said. “The solution is getting out of bed and going to do something boring without the lights on. Then when you feel sleepy, go back to bed. This way, you only associate your bed with the feeling of sleepiness.” MYTH: After a night of great “recovery sleep,” you fully restore damage from pulling an all-nighter. “A really interesting neuroimaging study has been able to show that that sleep deprivation significantly impairs the frontal lobes ability to function,” Scullin said. “Your frontal lobe is responsible for memory, decision-making, paying attention and more. The study took individuals who had pulled an all-nighter and then allowed them to get a full night of recovery sleep. When they put them back into the scanner, scientists found that the frontal lobe only partly recovered.” Most people skip on sleep during weekday nights and then oversleep on the weekend, but this throws off your circadian rhythms, your body’s natural sleeping patterns, said Scullin. This means that when Sunday night comes around, you may have “Sunday night insomnia” – trouble falling asleep because you've trained your body to go to bed later. MYTH: During a full moon, people have twice as many sleep problems. A few years ago, there was a big media ‘boom’ claiming that there were more sleep disturbances during a full moon. According to Scullin, the scientific community was skeptical, and labs across the world pooled their data to discover the truth. They found no association between full moons and sleep quality. Why, then, did this myth surface? “Those who claim they don’t sleep well during full moons probably don't sleep very well on other nights as well, but they only realize it or think about it happening when it is a full moon,” Scullin said. “There is something called the confirmation bias where an individual holds a hypothesis about how the world works, and then he or she will look for instances that confirm the hypothesis. Oftentimes they forget every other instance that contradicts their claim. We think that is what caused the moon-sleep phenomenon.” FACT: You can fall asleep while driving without realizing it. People swerve on the road for many reasons – texting, drinking, eating – but not many realize that some individuals swerve because of ‘micro-sleeps.’ According to Scullin, people often operate under the impression that this would never happen to them, but what they don’t realize is that this a frequent occurrence that one has no control over. “We have a similar biological need for sleep as we do hunger and thirst,” Scullin said. “For thirst, we have to have access to water; for hunger we have to have access to food. But for sleep our body can shut down whenever it needs to. If this happens, our brain will occasionally do this for 3 to 5 seconds if you're really tired – and especially if you're involved in some long monotonous task such as driving down a long highway.” FACT: Some people’s bodies are paralyzed for minutes whenever they wake up. Imagine waking up, seeing your biggest fear and being unable to move. Unfortunately, this is a reality for some individuals. Sleep paralysis occurs when brain functions get mixed-up, said Scullin. In rapid eye movement (REM) sleep the brain paralyzes the rest of the body so one doesn't act out his or her dreams, and this is very important. “The problem is that in some cases, your brain isn't fully coordinating with the other parts of it,” Scullin said. The part that controls consciousness wakes up, but the other part that controls your body paralysis is hitting the snooze button. So, while you can be fully awake, your body is paralyzed.” Some people experience this for a few seconds, others for a couple of minutes. Some people also hallucinate when the part of your brain that is dreaming “crosses over” into your consciousness. These hallucinations are triggered when one is so sleep deprived that the brain is trying to get deep sleep, but it cannot fully wake up immediately afterwards. According to Scullin, there does not seem to be any big clinical issue with sleep paralysis or hallucinations, and they seem to go away over time and in development. MYTH: Smartphone apps can reliably measure your sleep. Despite their popularity, sleep apps cannot effectively track sleep quality or quantity, Scullin said. The only way to reliably measure your sleep is to have electrodes attached to your scalp, measuring your brain waves in a sleep clinic. But sleep evaluations are expensive and usually only worth the cost for individuals with sleep apnea or other ongoing sleep problems. The good news? Baylor’s sleep lab pays volunteers to get their sleep analyzed, and scientists like Scullin are always looking for participants. FACT: The latest you should consume caffeine is six hours before bed. In a placebo-controlled study, scientists manipulated whether participants had caffeine one, two, four or six hours before bed, and for each of those conditions they had a placebo control. When the subject’s sleep was measured, they found that in every group, it was harder to fall asleep and sleep quality wasn’t as good as those without caffeine. “Even if you have caffeine six hours before bed, you not only have more difficulty falling asleep, but your sleep was also less deep,” Scullin said. “We actually don’t know if the results would extend to seven or eight hours before bed, but we know that six hours before bed is a ‘no-go.’ What I recommend is having your caffeine in the morning.” For those who think caffeine has no effect on the body, Scullin points out a bigger problem. “If you can sleep right after drinking a cappuccino, it probably means that you are so terribly sleep-deprived that even with drugs in your system that are intended to keep you awake, your brain is saying ‘I don’t care; I’m putting you to sleep.’” For more about Scullin and his research, visit the Baylor Psychology and Neuroscience website. by Brooke Battersby , student newswriter, (254) 710-6805 ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.
Latest push in fake news is pushing fake experts
During the 2016 presidential election, hundreds of fake sources used social media to spread fake news. Many of these posts were traced back to the Internet Research Agency, a Russian troll farm that used social networks to create divides among Americans and influence the election. This is known as cognitive hacking and is the real scandal of the 2016 election, said Dr. Craig Albert, director of the Master of Arts in Intelligence and Security Studies program and associate professor of political science at Katherine Reese Pamplin College of Arts, Humanities, and Social Sciences at Augusta University. Fake sources using social media to spread fake news are often able to reach a large audience who may never realize the stories are false, Albert said. In some instances, entire organizations and groups have been created under false pretenses and have had millions of social media followers. “When so many people see fake news on their newsfeeds, they become a product of their belief in a fake story,” Albert said. “So, a fake story controls their opinions.” Now, Russia is taking fake news a step farther. The newest trend is creating a false persona to push fake news on U.S. news organizations. “They will have an expert create a story, and they will create credentials and a website to give credibility to this individual,” Albert said. “When media outlets try to ascertain the credibility of a person they typically visit the individual’s website or look at their resume. It appears legitimate, so the source is validated, and news outlets run the story.” In many cases, though, these are false stories by individuals with fake credentials. Albert calls this source hacking. Dr. Albert is an expert on American politics and political philosophy. He has experience with all forms of local and national news organizations and is available to speak to media regarding cognitive and source hacking. Contact us to schedule an interview with Dr. Albert or to learn more about his expertise. Source:
