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The Must-Watch Scary Movies for Every Fear Factor
Spooky season has arrived, and there's no better way to get into the spirit than by enjoying some classic horror films. Whether you thrive on the thrill of a good scare or you’re more of a “hide your eyes” type, James Kendrick, Ph.D., a film historian and professor of film and digital media at Baylor University, has got you covered. From spine-tingling classics to not-so-scary flicks, Kendrick is here to help you navigate the perfect lineup of Halloween movies – no matter your fear tolerance. What makes horror movies scary? According to Kendrick, great horror films resonate with audiences by reflecting societal fears. "We are the monster," Kendrick said. Whether it's current social anxieties, cultural challenges or deep psychological fears, horror films have evolved to capture the essence of what we fear most, he said. The genre's core remains rooted in three essential elements: character and story, atmosphere and the monster. Without these, Kendrick said, the fear factor simply doesn’t work. Top 10 Horror Films Everyone Should See For those seeking true horror classics, Kendrick has developed a list of 10 must-watch films that exemplify the genre at its best. From early black-and-white masterpieces to modern independent hits, here are his recommendations: 1. Nosferatu (1922) 2. The Bride of Frankenstein (1935) 3. Cat People (1942) 4. Psycho (1960) 5. Night of the Living Dead (1968) 6. The Exorcist (1973) 7. Suspiria (1977) 8. Halloween (1978) 9. The Shining (1980) 10. The Babadook (2014) These films not only shaped the horror genre but also continue to be influential today, delving into psychological terror, societal anxieties and primal fears, Kendrick said. For the Faint of Heart: Scary Movies Without the Gore For those who want to enjoy the Halloween season without being overwhelmed by gore and violence, Kendrick offers his top 10 list of "terror" films that rely more on atmosphere and suspense than graphic horror. According to Kendrick, these terror films engage the audience emotionally and psychologically, drawing them into the fear without overwhelming them. The Innocents (1961) and A Quiet Place (2018) create tension and fear through the effective use of atmosphere, silence and emotional depth, he said. Kendrick’s top picks for lighter horror films include: 1. Vampyr (1932) 2. The Innocents (1961) 3. Kwaidan (1964) 4. Invasion of the Body Snatchers (1978) 5. The Vanishing (1988) 6. The Blair Witch Project (1999) 7. The Others (2001) 8. Take Shelter (2011) 9. Warm Bodies (2013) 10. A Quiet Place (2018) So, whether you’re a horror aficionado looking for spine-chilling classics, or just want to dip your toes into something a little spooky without the nightmares, Kendrick’s expert recommendations offer a Halloween movie night that’s perfect for everyone, thrill-seekers or scaredy-cats alike. Get your popcorn ready, turn off the lights (if you dare) and settle in for a frightfully good time this spooky season! ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 100 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. Learn more about Baylor University at www.baylor.edu. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s largest academic division, consisting of 25 academic departments in the sciences, humanities, fine arts and social sciences, as well as 11 academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. The College’s undergraduate Unified Core Curriculum, which routinely receives top grades in national assessments, emphasizes a liberal education characterized by critical thinking, communication, civic engagement and Christian commitment. Arts & Sciences faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit the College of Arts & Sciences website.
The role of digital media in children's literacy
From tablets and smartphones to computers and smart TVs, kids have more access to digital content than ever before. But what does this mean for their literacy skills? One University of Delaware professor is embracing the use of digital media to improve children's literacy. Roberta Michnick Golinkoff, chair and professor in the School of Education UD, created Stories with Clever Hedgehog last year to offer books to children, specifically those who have been displaced or impacted by the Russo-Ukrainian War. This website allows families all over the world to engage in shared reading with their children, facilitate early literacy development and promote children’s well-being. Much research in early childhood education has underscored the importance of reading early and often with children, beginning during a child’s infancy and continuing throughout the elementary years. Reading during this critical point in children’s development fosters language acquisition, early literacy skills, socioemotional growth and comprehension of the world around them. Golinkoff's research partners and many others have demonstrated that shared book reading — when a child reads with a caregiver — encourages children to ask questions and draw connections to their own experiences, promotes story comprehension, increases children’s vocabulary and provides opportunities for emotional bonding. She is available to discuss even more benefits of reading, especially in this digital format. To connect, click her profile. She has been featured
VR Simulation to Demonstrate the Danger of Snow Squalls
Since 2017, Dr. Jase Bernhardt, Hofstra associate professor of geology, environment, and sustainability, has been using virtual reality technology to teach the public about the dangers of rip currents, hurricanes, and flash flooding. His most recent award, a $100,000 Road to Zero Community Traffic Safety Grant from the National Safety Council, is enabling him to tackle another seasonal weather worry: driving in snow squalls. The National Safety Council received funding for this grant from the National Highway Traffic Safety Administration. Bernhardt’s project aims to share information about the onset of snow squalls, the importance of heeding emergency weather advisories, and what drivers should do if they are on the road when a snow squall occurs. Although squalls are infrequent, they are extreme and frightening winter weather events that can result in a rapid onset of heavy snow, low visibility, icy roadways, and frigid temperatures. “Snow squalls are a very specific type of weather phenomenon. They often occur on a clear, calm day, with no warning of precipitation,” Bernhardt said. “Seemingly out of nowhere, you’ll see clouds, followed by a quick burst of very heavy snow. For a short time, perhaps only 10, 15 minutes, there are whiteout conditions where drivers can barely see the road ahead of them.” According to the U.S. Department of Transportation website, 24% of weather-related vehicle crashes occur on snowy, slushy, or icy pavement, and 15% happen during snowfall or sleet. More than 1,300 people are killed and nearly 117,000 people are injured in vehicle crashes on snowy, slushy, or icy pavement annually. Because winters in the New York metropolitan area have been mild for the last few years, Bernhardt worries that people have been lulled into a false sense of security about driving during winter storms or squalls. “We’re not used to being in that kind of severe weather anymore,” he said. “Snow squalls can be deadly in terms of massive collisions and multi-vehicle chain collisions. The key thing to remember is that they come in rapidly, catching people by surprise.” Bernhardt is collaborating on the software for the snow squall VR simulation with Frank Martin ’22, ’23, who earned both a BS and an MS in Computer Science from Hofstra University. Users will wear a headset and hold a device – like a video game controller – in each hand to replicate the movements of a steering wheel. In this way, users will experience what it is like to drive from clear, pleasant conditions into a brutal wall of snow. Bernhardt said that if a warning for a snow squall is issued via emergency broadcast, he hopes people who have used the simulation will understand the urgency of getting off the road or pulling onto the shoulder and remaining in their vehicle. “We want people to have an experience that is as close to reality as possible. The idea is to simulate how sudden and terrifying snow squalls can be and give people an opportunity to learn what they should and should not do if they are caught in one,” Bernhardt said. In conjunction with the VR simulation, Bernhardt is developing a survey to determine people’s reactions to emergency messaging and how effective it is. He will work with the National Weather Service to have the simulation and surveys available by fall 2025 for use at training and outreach events throughout the Northeast. Like Bernhardt’s rip current project, there are plans to have a version of the snow squall simulation and corresponding literature available in Spanish. Dr. Sasha Pesci, Hofstra assistant professor of geology, environment, and sustainability, is co-principal investigator on the grant and is helping with the translation of materials. “More and more, the National Weather Service, state and federal governments, and other agencies recognize the importance of having this information available in other languages,” Bernhardt said. “There are a lot of drivers whose primary language is Spanish, and they include cab and Uber drivers, and truckers.” Jase Bernhardt is available to speak with media about this topic - simply click on his icon now to arrange an interview today.
#Expert Q and A: Disinformation and Elections
Question: Taylor Swift recently took to her Instagram page to “set the record straight” about an AI version of her that had “endorsed” Former President Donald Trump. What are some of the things people can look for to know if a celebrity has indeed endorsed a candidate? Answer: People can go to the celebrity’s social media page to see their recent social media activity. On the page, people can search for information regarding political endorsements. People should be aware that many fake and parody social media accounts exist for celebrities, so people need to make sure they locate the real social media accounts of the celebrity in question. Also, people can search reputable news sources to see if there is any verifiable information (i.e., the information has been verified by other reputable news sources) regarding celebrity endorsements. Question: In an era where it is too easy for anyone to alter images or video, what are some of the dangers that can be associated with these deep fakes? How can this negatively impact the election, and just life in general with having this kind of misinformation out there? Answer: There can be multiple concerns regarding disinformation and elections. One, if voters make decisions about whether to vote for a candidate based on disinformation/misinformation, this is a concern for elections because in a democracy the hope is that voters can make informed voting decisions based on accurate information. Second, if millions of people are exposed to disinformation/misinformation and only a small percentage of those are not aware that the disinformation/misinformation is false, this could have significant effects for elections. The reason is that in recent presidential elections, and likely in the upcoming election, the margin of victory in some swing states can be less than 1% of the total state vote in some cases. Thus, if only a small percentage of individuals who are exposed to disinformation/misinformation believe the information is true, and the disinformation/misinformation affects their voting decisions, that could have significant effects on the election outcome of a given swing state. Furthermore, we know that the election outcome of each swing state has important implications for the overall presidential election outcome. Question: Do celebrity endorsements still help or hurt candidates? Answer: The empirical evidence linking specific celebrity endorsements to election outcomes is mixed. Based on existing research, we can’t say that a specific celebrity endorsement led to an election victory or loss. However, there has been some interesting research from Harvard (2024) that shows that celebrity endorsements do matter for elections by potentially increasing voter interest, voter engagement and voter registration. One example is in September of 2023 when Taylor Swift made an Instagram post encouraging individuals to vote. Immediately afterward, 35,000 individuals registered to vote on the non-partisan voter registration website Vote.org . So, while we can’t say that a certain celebrity endorsement will directly affect an election outcome, celebrities can move the needle in terms of voter interest, voter registration, and potentially voter turnout, which can influence election outcomes. Interested in learning more - let us help. Lance Hunter, PhD, is a professor of political science with a background in international relations. He is available to speak with media about this important topic - simply click on his icon to arrange an interview today.
Those last days of summer: How to entertain your kids before the break ends
Are you one of the parents who is panicked at the prospect of entertaining your children for those final weeks of the summer? Did you miss the day camp sign ups early in the summer? University of Delaware expert Roberta Golinkoff has you covered. Golinkoff is an education professor in the fields of education and psychology with over 30 years of experience in childhood education. She is currently Unidel H. Rodney Sharp Chair and Professor in UD's School of Education as well as a member of the Departments of Psychological and Brain Sciences and Linguistics and Cognitive Science. She also directs the Child’s Play, Learning, and Development laboratory. She gives tips on how to keep kids entertained throughout the summer, particularly this last month of summer. Work with others in your neighborhood in the same boat to create an at home day camp. What happens at day camps can be duplicated at home. Consider how they work. Peers get together under the supervision of a young adult and engage in outdoor activities such as foot races and ball games and indoor activities such as arts and crafts. Camps are hotbeds for playful learning – the way that children learn best. Camps unwittingly nurture communication between peers and adults, collaboration in helping your team, and creative thinking of all types – during craft activities but much more. Making a tentative agenda for kids with other parents in the same boat will be invaluable. But there is no room for a rigid schedule! Time has to be flexible. During the regular year when parents are rushing hither and yon, there is little time to stop and let the action continue. But the summer changes all that. Discoveries like hungry turtles in a nearby pond can be a delight for children. Even if you can’t find a teen helper or another parent to trade off with, you can engage your children in many activities they will love. Limited screen time can be beneficial. There is nothing wrong with playing with apps or watching television as long as parents make sure the content is appropriate for the age of their children. There are shows that amuse children and that they can learn from – Sesame Street and Reading Rainbow are prime examples. And parents can build on these shows by asking children to design the next episode, “What would happen if Peppa Pig couldn’t find a playmate?” or draw pictures showing the characters at the beach! A new website called Stories with Clever Hedgehog and designed in Ukrainian for Ukrainian children suffering from the war is also available in English. Designed by developmental psychologists – including Golinkoff herself – has numerous activities such as games, songs, art, fun facts for children to enjoy. But media that takes place indoors should just be used as cool down periods and even then only briefly, or on rainy days. Luxurious breezes, sunshine, and physical activities are what summer is meant for. Boredom is ok. Boredom is not a bad thing and can be a time for reflection and inner growth. Ask children to think about what they want to do next and make a plan for the rest of the day. Ask children to come up with a brand new activity that other kids would like. Media is not a great solution to boredom anyway but developing strategies to consider boredom a plus can be. Golinkoff is available to give more tips. She also welcomes reporters to visit her lab to see what she and her group are working on. Contact her by clicking on her profile.
The Vanderbilt Policy Accelerator for Political Economy and Regulation (VPA) is leading the way in research and policy recommendations on the governance of artificial intelligence. At the Third Annual Networks, Platforms & Utilities conference hosted by the VPA in June, the groundbreaking initiative was commended by FTC Chair Lina Khan for its impact on her work with the agency. As part of Discovery Vanderbilt, Vanderbilt Policy Accelerator for Political Economy and Regulation is a groundbreaking initiative to bolster innovative research and education at Vanderbilt. The mission of VPA is to swiftly develop and advance cutting-edge research, education and policy proposals at a pace that aligns with the urgency of today’s challenges. The VPA encompasses several projects, including one dedicated to revitalizing the study of the law and political economy of networks platforms, and utilities (NPUs) in transportation, communications, energy and banking. “Many of our country’s most pressing economic and social challenges are directly tied to how we govern network, platform, and utility industries, including airline flight cancellations, social media regulation, banking failures and electric grid crashes,” said Ganesh Sitaraman, the New York Alumni Chancellor’s Chair in Law at Vanderbilt Law School and director of VPA. VPA’s Project on Networks, Platforms and Utilities has developed a series of papers and policy proposals to improve the governance of these sectors. Among this work are a set of proposals to policymakers for regulating air travel, a plan for stabilizing and regulating the banking sector, and 40 recommendations to promote competition throughout the American economy. With growing interest in AI, VPA has turned its eye to how policymakers can address the harms that come from concentration in the AI technology stack. VPA’s papers have developed an antimonopoly approach to regulating AI, addressed public capacity for AI, and offered proposals on federal procurement of AI resources. VPA’s work in this field has gotten increasing attention. VPA director Ganesh Sitaraman participated in one of the U.S. Senate’s AI Fora in 2023. And during the Third Annual Networks, Platforms & Utilities conference hosted by the VPA in June, FTC Chair Lina Khan specifically noted VPA’s impact on the agency. “I think the work that VPA has been doing on AI has been so enormously useful,” said Khan. “It’s really striking how it took 15 years before the NPU toolkit was even discussed alongside the Web 2.0 giants. So, the fact that from the very get-go this kind of framework is being applied in the context of AI policy discussions really marks that forward movement.” During the June conference, participants—which included 64 attendees from 15 different countries— discussed how their jurisdictions of study approach the regulation of network, platform and utility industries. This year’s conference was structured around eight panels, one on general themes and seven featuring a specific NPU sector: railroads, electricity, banking & finance, airlines, social infrastructure, tech platforms and telecommunications. “Vanderbilt is a leader in research on these topics, and we were very excited to welcome scholars from around the world to Nashville and to Vanderbilt, in order to explore these issues from a comparative and global perspective,” said Sitaraman. In the coming months, the conference organizers intend to compile the papers presented at the conference into an edited volume. To learn more, visit the Vanderbilt Policy Accelerator website.
Could This Be the Ultimate Way to Showcase Your Experts?
Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves. With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.
Aston University researcher develops method of making lengthy privacy notices easier to understand
It has been estimated it would take 76 days per year to fully read privacy notices New method makes notices quicker and easier to understand by converting them into machine-readable formats Team designed a JavaScript Object Notation schema which allowed them to validate, annotate, and manipulate documents. An Aston University researcher has suggested a more human-friendly way of reading websites’ long-winded privacy notices. A team led by Dr Vitor Jesus has developed a system of making them quicker and easier to understand by converting them into machine-readable formats. This technique could allow the browser to guide the user through the document with recommendations or highlights of key points. Providing privacy information is one of the key requirements of the UK General Data Protection Regulation (GDPR) and the UK Data protection Act but trawling through them can be a tedious manual process. In 2012, The Atlantic magazine estimated it would take 76 days per year to diligently read privacy notices. Privacy notices let people know what is being done with their data, how it will be kept safe if it’s shared with anyone else and what will happen to it when it’s no longer needed. However, the documents are written in non-computer, often legal language, so in the paper Feasibility of Structured, Machine-Readable Privacy Notices Dr Jesus and his team explored the feasibility of representing privacy notices in a machine-readable format. Dr Jesus said: “The notices are essential to keep the public informed and data controllers accountable, however they inherit a pragmatism that was designed for different contexts such as software licences or to meet the - perhaps not always necessary - verbose completeness of a legal contract. “And there are further challenges concerning updates to notices, another requirement by law, and these are often communicated off-band e.g., by email if a user account exists.” Between August and September 2022, the team examined the privacy notices of 50 of the UK’s most popular websites, from globally organisation such as google.com to UK sites such as john-lewis.com. They covered a number of areas such as online services, news and fashion to be representative. The researchers manually identified the notices’ apparent structure and noted commonly-themed sections, then designed a JavaScript Object Notation (JSON) schema which allowed them to validate, annotate, and manipulate documents. After identifying an overall potential structure, they revisited each notice to convert them into a format that was machine readable but didn’t compromise both legal compliance and the rights of individuals. Although there has been previous work to tackle the same problem, the Aston University team focused primarily on automating the policies rather than data collection and processing. Dr Jesus, who is based at the University’s College of Engineering and Physical Sciences said: “Our research paper offers a novel approach to the long-standing problem of the interface of humans and online privacy notices. “As literature and practice, and even art, for more than a decade have identified, privacy notices are nearly always ignored and ”accepted” with little thought, mostly because it is not practical nor user-friendly to depend on reading a long text simply to access, for example a news website. Nevertheless, privacy notices are a central element in our digital lives, often mandated by law, and with dire, often invisible, consequences.” The paper was published and won best paper at the International Conference on Behavioural and Social Computing, November 2023, now indexed at IEEE Xplore. The team are now examining if AI can be used to further speed up the process by providing recommendations to the user, based on past preferences.
The 2024 Cision State of the Media Report is jam-packed with all sorts of detailed PR info which can be somewhat overwhelming. But there's an important theme to be found in the data. Kudos to the team at Cision for running this survey that polled over 3,000 staff journalists and freelancers, which is now in its 15th year. The big takeaway for me? Give journalists what they want. Sounds simple enough. Yet, with so many organizations competing for media attention amidst a sea of new AI-enabled platform hacks, many need to focus on the fundamentals of media relations, which this report nicely captures. The media is inundated with pitches. So, the secret to success lies in understanding what jobs journalists have to do and giving them what they need to file their stories…fast. According to the Cision 2024 survey, at the top of the journalists' wish list are: Topical Relevance (68%): Understanding the target audience and what they find relevant. Access to Experts (52%): Connecting journalists with experts and setting up interviews. Credible Data and Research (48%): Providing data and key research. Speed of Response (47%): Responding quickly to inquiries and respecting journalists’ deadlines. In short, journalists want relevant pitches, expert connections, and credible data, and they want it ASAP so they can meet their deadlines. While the Cision report outlines many other best practices that will undoubtedly improve your coverage rate (such as helping journalists quickly source multimedia assets like images), I want to focus on the importance of nailing these first four rules. Rule #1: Pitch Relevant Topics to Journalists Irrelevant pitches not only waste a journalist's time but also damage your credibility. In fact, 77% of journalists in the Cision study cited being spammed with irrelevant pitches as a reason to block a PR professional or put them on the "do not call" list. The study also reported that journalists are "fed up" with follow-ups to unsolicited pitches. Now, only 8% of journalists think it's okay to follow up more than once to check on a story they have pitched. Rule #2: Get Your Experts in Front of Journalists Connecting with credible expert sources is time-consuming. Joint research conducted by ExpertFile and the Associated Press revealed it takes on average, over 2 hours for journalists to secure an expert source for an interview. We can do better than that. As a PR/Media Relations pro, one of your "superpowers" needs to be the ability to spot a story opportunity and get your subject matter experts lined up for the media interview. This is an area where journalists see comms and media pros playing a vital role inside the organization. But if your pitch "sounds like a marketing brochure" the Cision survey shows that 55% of journalists would add you to their naughty list. One of the best ways to avoid this trap and enrich your story is to bring experts and their unique, specialized knowledge to the interview. That means ensuring you are attributing the source of your blog posts to experts in your organization and including links to their expert profile in your pitch. Enclosing a link to an outdated, boring biography on your website or a LinkedIn profile that hasn't been updated since the Yankees last won the World Series (2009), won't score points with journalists. Rule 3: Provide Journalists with Credible Data and Key Research Providing this information not only supports your story but also builds trust. Ensure that your pitches include the latest research findings, statistics, and data from reputable sources within your institution. This evidence-based approach enhances the credibility of your pitches and increases the likelihood of them being picked up by the media. While primary data is best, if you are curating data from other sources, it's critical to cite sources and, ideally, create derivative insights that help the journalist look at the information in a fresh way. For example we have many economists on our ExpertFile network that provide insights regularly on data they didn't gather. But their ability to critically analyze economic data from trusted sources such as the US Census Bureau or the European Union and generate unique, often counterintuitive or provocative insights is what sets them apart from other experts. Rule #4: Help Meet the Journalist's Deadline Journalists often work under tight deadlines and timely responses from PR professionals. Our software has helped organizations handle thousands of media requests every year and if there is one thing we've learned, media is all about speed. If you are a "serious player" you need protocols and processes to quickly respond to media inquiries and get your expert sources lined up to provide the necessary information and insights to meet same-day deadlines. This shows journalists you respect their time and are a reliable source and you will be on speed dial for future stories. Are You Pitching Effectively? Here’s a few tough questions. Answer truthfully. Are You Personally Wasting Time Pitching? How much time do you spend pitching the media vs. responding to inbound media opportunities? Data from Propel Media shows 97% of media pitches fail. While journalists open approximately half of the pitches they receive they only respond to an average of 2.99% of the pitches. Yet the Cision data shows that it's not always your fault. Why? Well, unless you're a gifted psychic, you simply can't know for sure how a journalist is going to react to your pitch. That's why more media departments and their PR agencies are cutting back on spammy pitch activities and moving to more strategic activities that get more traction. With the extra time they save, they can focus on promoting their experts online where journalists are actively searching for credible sources. The result is more qualified inbound inquiries from journalists genuinely interested in interviewing your experts. And that means a lot less anxiety about meeting your media coverage targets. Are You Wasting Journalists' Time? Is your newsroom or media relations page set up to allow journalists to quickly serve themselves 24x7? Can they easily search by specific topics to find an expert within seconds to help meet their deadlines? Or are you expecting them to email or call you for help. (hint: journalists don't have time for that kind of friction). Here's a nice example of how US-based health system, ChristianaCare makes their medical experts available to journalists round the clock while saving hundreds of hours a year for their Comms and Digital team. I'd love to hear more about how you are helping journalists and how that's paying off with increased media coverage. Let me know in the comments below or connect/follow me on LinkedIn or on ExpertFile.
MEDIA RELEASE: More than half of Manitobans think roads are not safe – CAA survey
A recent member survey conducted by CAA Manitoba (CAA MB) found that 43 per cent of cyclists who are members have been involved in a collision or a near-collision while riding their bike. The survey also found that 63 per cent of Manitobans think the roads are unsafe for all users. These statistics reinforce CAA Manitoba's continuous call for cyclists and motorists to share the road this summer regardless of whether they drive, bike or walk. "As more Manitobans rely on cars and bikes to get around, we all need to do our part to share the road safely," says Ewald Friesen, manager government and community relations for CAA Manitoba. "We must all remain vigilant and considerate to ensure everyone reaches their destinations safely." In the survey, the top three poor motorist behaviours identified included, • Aggressive drivers (56 per cent) • Drivers not looking for cyclists when turning corners (55 per cent) • Drivers not looking for cyclists when opening their doors, aka "dooring" (47 per cent) The most common poor cycling behaviours identified were, • Not stopping at stop signs (85 per cent) • Rolling through stop signs (84 per cent) • Not signaling when intending to turn (80 per cent) • Not stopping at traffic signals (76 per cent) "Both cyclists and motorists have identified behaviours on the road that can be improved," adds Friesen. "While motorist behaviour is a safety concern for cyclists, our members also see cyclists doing things like not stopping at stop signs and not signaling turns. We can all be part of the solution, whether driving or biking, by looking out for each other and using clear signals." As warmer, summer-like weather rolls in, CAA Manitoba is reminding drivers to maintain a one-metre distance from cyclists, signal clearly, and check mirrors and blind spots before turning or changing lanes. Cyclists should equip their bikes with bells or horns and add reflectors for improved visibility and safety. Some additional key findings from the survey show that: • Only 46 per cent of Manitoban cyclists say they typically wear a helmet, while 35 per cent say they never do. • 61 per cent of Manitobans think that too little information is available about cycling and sharing the road. CAA Manitoba is participating in two community events this month to encourage bike riding and road safety. On Saturday, June 1, Bike Tune-Up Day, CAA MB provided free tune-ups and maintenance tips in partnership with Bike Winnipeg, The WRENCH and Valour Community Centre. CAA Manitoba is also the presenting sponsor for Bike to Work Day and will host a Pit Stop on June 11, 2024, on the southwest lawn behind the Manitoba Legislature. CAA Manitoba has more safety tips for drivers and cyclists on its website at caa.ca/driving-safely/cycling/ The online survey was conducted among CAA members in Manitoba and south-central Ontario from July 20 to August 3, 2023, with 361 responses from Manitoba, including 183 cyclists and 178 non-cyclists. Based on the sample size and the confidence level 95 per cent), the margin of error for this study was +/- 5 per cent.
