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Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights. Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release. With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects. The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile. And please let us know what you think! Cheers, Robert ------------ Robert Carter Co-Founder & VP Product | ExpertFile A Quick Tour of What's New with the ExpertFile Platform Home Screen Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels. New Home Screen features include: Quick action buttons to access all frequent activities Universal search capabilities for all your expert content User/license overview Analytics summary Recent content & login activity People Tab Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach. Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms. New People Tab features include: New user setup enhancements Streamlined profile status options Advanced filtering capabilities People specific activity log Post Tab The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries. New Post Tab features include: Quick create button with AI brainstorming Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Post specific activity log Q&A Tab The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A. New Q&A Tab features include: Quick create button Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Q&A specific activity log Analytics Tab Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use. New Analytics Tab features Include Content-type specific reporting Date range filtering Customizable graphing capabilities Enhanced data exports Downloadable monthly reports Bulk actions & Filtering Inquiries Tab The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert. New Inquiry Tab features include: Enhanced AI Quarantine protection Organization wide blocking Network level blocking Enhanced inquiry filtering Inquiry specific activity log Settings The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation. This includes access to integration options from Custom API to Embeds and our WordPress plugin. New Settings Section features Include Enhanced brand management capabilities Improved asset uploader Refined layout New “Customer Success” resources
Georgia Southern University’s Institute for Health Logistics and Analytics (IHLA) and the Georgia Department of Public Health (DPH) have once again joined forces to reduce the spread of COVID-19 in confinement facilities across the state. DPH has awarded the IHLA a contract worth $10 million to complete a second year of work. “Throughout the pandemic, COVID-19 was a significant cause of illness and death among confinement facility residents and employees,” said Jessica Schwind, Ph.D., director of IHLA. “SARS-CoV-2, the virus that causes COVID-19, is still circulating and we need to continue to support these facilities in reducing viral transmission.” With the funding, the IHLA assists with the purchase and coordination of allowable COVID-19 mitigation items for enrolled facilities across the state of Georgia. The focus in year two of the project is to improve air quality and offer a seamless process for confinement facilities. Recipients do not incur any direct costs and the paperwork and the procurement process is handled entirely by Georgia Southern. “We work with each facility to determine what they need,” said Kathryn Stewart, budget manager at IHLA. “We then handle the ordering, payment and delivery. For facilities that need fairly standard supplies, we have an easy order form process. For those with complex requests, we work with them individually to make sure they receive the best solution for their particular needs.” Facilities in Georgia are eligible to receive $25,000 to $250,000 of COVID-19 mitigation supplies. The amount awarded is determined by the number of detainees each facility is licensed to hold. Eligible items include portable HEPA filter units to improve air quality, personal protective equipment and cleaning and disinfecting supplies. “We are really proud of the work this institute has accomplished,” said Carl Reiber, Ph.D., Georgia Southern’s provost and vice president for academic affairs. “Not only has the IHLA maintained a focus on public impact research, it is a shining example of the significant role Georgia Southern is taking on improving health across the state.” All eligible correctional confinement facilities, which includes adult prisons and jails, youth detention centers and holding cells in the state of Georgia, are encouraged to enroll, even if they received funding in the previous cycle. This project is supported by the Centers for Disease Control and Prevention’s Detection and Mitigation of COVID-19 in Confinement Facilities Epidemiology and Laboratory Capacity Grant Program, which provided a financial assistance award to the Georgia Department of Public Health. For more information and to enroll in the program visit the project's website: The IHLA at Georgia Southern provides comprehensive solutions to improve and advance the health of populations around the world. The institute specializes in planning, evaluation, capacity building and research services to enhance the health infrastructure in organizations and communities. To learn more or to speak with Jessica Schwind, Ph.D., director of IHLA - simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Among the casualties of the Ukraine war are the 2 million-plus children who have been forced to flee their homes, which has upended what should be a joyous time filled with laughing and learning. In an effort to restore some sense of normalcy to their education years, University of Delaware professor Roberta Michnick Golinkoff has developed a website with free interactive e-books, games and other resources to Ukrainian children. Golinkoff—a nationally known expert in childhood literacy—worked together with developers to stock the site, Stories with Clever Hedgehog, with materials in both Ukrainian and English. The multilingual platforms allows displaced families all over the world to engage in shared reading with their children, facilitate early literacy development and promote well-being during a time of stress. Golinkoff, who has appeared in numerous national outlets including NPR, ABC News and The Conversation, is available for interviews. Just click the "View Profile" button to get in touch.
Back to School: Experts Available to talk ChatGPT, Food Insecurity and Education Leadership
With the school year starting very soon, the University of Delaware media team have rounded up some education stories, experts and research to consider for feature/publication. Experts: Gary Henry is dean of the University of Delaware’s College of Education and Human Development and professor in the School of Education and the Joseph R. Biden, Jr. School of Public Policy & Administration. He specializes in education policy, educational evaluation, educator labor markets, and quantitative research methods. Gary can lend context and steps to take to reverse/adapt to this new educational landscape. Allison Karpyn is an associate professor who can speak to topics related to hunger, obesity, school food, supermarket access, food insecurity, healthy corner stores and strategies to develop and maintain farmer’s markets in low-income areas. She has spoken extensively about food in schools and can offer context to those subjects. Joshua Wilson is an associate professor and has been featured in WaPo for his AI/ChatGPT knowledge in the past. His research broadly focuses on ways to improve the teaching and learning of writing and specifically focuses on ways that automated writing evaluation systems can facilitate those improvements. Stories: UD professor partners with Sesame Workshop to create Stories with Clever Hedgehog Among the casualties of the Ukraine war are 2 million-plus children. In an effort to restore some sense of normalcy to their education years, University of Delaware professor Roberta Golinkoff—a nationally recognized expert in childhood literacy—has partnered with Sesame Workshop and others to develop Stories with Clever Hedgehog, a website with free interactive e-books, games and other resources. Books are available in both Ukrainian and English, prompting a global experience for readers of any background. There are photos and video ready for this coverage. Golinkoff and Sesame Workshop leadership are open for interviews. Research: Study finds teachers’ anxiety in mathematics and science was associated with the mathematics and science anxiety of their low-SES students To reach out to specific experts, please click on their "View Profile" button.
Florida Tech Shark Biologist Stars in National Geographic Program on Shark Attacks
Toby Daly-Engel, the distinguished shark biologist and director of Florida Tech’s Shark Conservation Lab, is a featured expert on “When Sharks Attack…and Why,” an eight-episode program debuting this week as part of National Geographic’s SharkFest 2023. The series debuts July 6 at 9 p.m. Eastern on National Geographic with new episodes airing nightly through July 12. It is also now streaming on Disney+, Hulu and the National Geographic website. The series will air on Nat Geo Wild starting July 26 at 8 p.m. Eastern. As its name suggests, “When Sharks Attack…and Why” investigates shark encounters in America and around the world. “Many attacks are appearing in new and surprising places,” the network notes. Episodes explore incidents in New York, California, Hawaii, Indonesia, Australia and elsewhere. At Florida Tech, Daly-Engel conducts research using a combination of genomics, field ecology and modeling to study shark mating systems and habitat use, and the impacts of climate change on shark populations. On the program, she is our expert guide to anatomical and physiological aspects of sharks, many of which are unique to this species. We first meet Daly-Engel in Episode 1, New York Nightmare. Filmed in her lab, she talks viewers through key parts of a shark’s body using a small dogfish shark. She tells viewers that while a shark’s sense of smell is often touted, these apex predators also have powerful hearing, far better than humans. (In a later episode, she notes a shark’s vision in murky waters is about 10 times stronger than human vision in those conditions.) “I really enjoyed delving into the science behind shark-human interactions,” Daly-Engel said, “and busting the myths that make people afraid of the water.” Daly-Engel is no stranger to SharkFest. Last year she was featured in another SharkFest series, “Shark Attack File,” and she has been on SharkFest and Discovery’s Shark Week programing multiple times, including 2021 when she appeared on three programs across both networks. Looking to know more about shark encounters and attacks? Then let us help with your coverage and questions. Toby Daly-Engel is an assistant professor in the Department of Ocean Engineering and Marine Sciences department at Florida Tech. He's available to speak with media about this topic - simply click on his icon now to arrange an interview today.
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our academic clients don’t refer to what they do as “content marketing.” But corporate customers are well acquainted with the importance of developing content to build reputation, relationships and revenue. Adding to the confusion are all the names that are bantered about by marketing departments and agencies - There’s inbound marketing popularized by companies such as Hubspot. And there are more bespoke “Thought Leadership” programs that are often developed by outside agencies such as Weber Shandwick and Edelman. While there are a lot of common elements to these programs there are some important differences that we focus on when developing and launching Expertise Marketing programs with our institutional and corporate clients. Here’s a deeper dive to help you better understand the value of Expertise Marketing. Introducing Expertise Marketing Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your customers and above all else, it helps establish your reputation as an industry leader. ex•per•tise mar•ket•ing 1. The practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills or knowledge. 2. Best practices to publish and connect The Value of Expertise Marketing Reputation - Positions research, client work, thought leadership perspectives and achievements in the context of relevant topics that are in the news. Market Awareness - Expertise marketing makes it easier for key audiences to find expert content and people in search engines and on the organization’s website. Audience Engagement - Provides more intuitive search features for visible content which can be expanded to include assets such as video, social, and publications to drive richer conversations with audiences. Metrics on performance in areas related to expert development, content contribution and audience engagement page views and inquiries can be tracked. Demand Generation - Increased number of direct leads/ inquiries from audiences such as: Customers/Students Industry Partners Alumni Donors Media New Employee Recruits Conference Organizers Talent - Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content while improving recruitment and retention of talent. Internal Collaboration - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts. Provide a faster, more efficient way to generate content for breaking news and events. Content Contribution - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. Efficiency - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. Leverage Current and Future Infrastructure - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (such as WordPress™) and marketing automation systems (such as Hubspot) How is Expertise Marketing Different from Content Marketing? A More Human Approach: People buy from people. That’s why content that is more personalized and attributed to specific experts who are well-identified as expert sources is far more trusted than most company-sponsored content. A More Collaborative Process that Engages Employees: A more structured “win-win” model empowers experts to contribute their knowledge. Expertise marketing is a proven way to build culture and celebrate diversity which assists with talent retention and recruitment. An Efficient Way to Create More Content to Boost SEO & Website Traffic: Engaging your experts creates a larger hub of “owned” content that is proven to boost PageRank in search engines and site traffic. Expert content is used by organizations to enhance their “About Us” page, staff/faculty/physician directories, newsroom pages, research pages and speakers bureaus. Optimized Content Formats Better Connect with Audiences: A variety of short format, long format and visual content formats (such as expert profiles, blogs, Q&A and videos) are designed to engage specific audiences at various stages of the customer journey. Improved Calls to Action & Analytics Boost Demand Generation & Leads/Inquiries: Experts become more approachable as “lead magnets” that generate measurable inbound opportunities, avoiding common issues of lost customer leads due to poor processes and workflow. You might be surprised at how much value expertise marketing can bring to your organisation. The chances are, that the time you are currently spending on ineffective content marketing strategies will be greatly reduced with a redefined focus on expertise marketing. By putting the focus back on the skills and relevance of your experts, as people, you're not only making them more visible but also establishing your brand reputation which will simultaneously generate more leads and increase efficiency.
Professor James Wolffsohn and Dr Sònia Travé Huarte in collaboration with NuVision won the Medilink Business Award 2023 for a Partnership between Academia and Business The optometry researchers were recognised with an award for their partnership with a company that develops treatments for ocular diseases The collaboration has directly benefitted patients and enhanced global research knowledge. Researchers in the School of Optometry and Vision Sciences at Aston University have been recognised with an award for their partnership work with NuVision, a company that develops treatments for ocular diseases Professor James Wolffsohn and Dr Sònia Travé Huarte recieved the Medilink Business Award 2023 for a Partnership between Academia and Business at a prestigious ceremony held on 16 March in the Great Hall at the University of Birmingham. Professor Wolffsohn, who is also the head of the School of Optometry at Aston University, said: “We are delighted to have won this Medilink award in partnership with NuVision. This collaboration has directly benefitted our patients with this common chronic, debilitating disease, has enhanced global research knowledge in dry eye management and enhanced the local economy. The team at NuVision are exceptional and it is a pleasure to continue to innovate with them.” NuVision has an expert team of scientific, clinical and industry professionals dedicated to building innovative ocular biotherapies. It was founded in 2015 based on 15 years of translational research at the University of Nottingham. The company develops ocular biotherapies through research and innovation. The Medilink Midlands Business Awards 2023 are sponsored by the University of Birmingham and the Precision Health Technologies Accelerator Ltd. The awards event saw 13 life science companies based in the East and West Midlands receive awards from Start-Up to Outstanding Achievement. A further six companies received Highly Commended certificates. For more information about the School of Optometry and the Vision Sciences Research Group please visit our website.
Voting is now open to all Manitobans – including pedestrians, transit users and cyclists - to have their say on the province’s “worst road.” As CAA’s annual Worst Roads campaign begins, the safety-oriented organization encourages Manitobans to vote on more than just potholes. “Potholes make a road bad; however, our Worst Roads campaign is about so much more,” says Tim Scott, president CAA Manitoba. Voters who head to the website can vote for a road based on a lack of sidewalks and bike paths, congestion, poor traffic signal timing and more. “Fixing potholes and regular road maintenance is important,” says Scott. “No matter how Manitobans use their roads, they should be able to do it safely, meaning we need to consider all road infrastructure and traffic issues.” With that in mind, CAA Manitoba is launching its largest awareness campaign around the issue of poor infrastructure. Voting for the province’s “Worst Road” opens to all Manitobans today. “Provincial Road 307 in Whiteshell Provincial Park was voted the worst road in 2022. It earned the top spot due to constant winter heaving, poor patching and its tendency to flood nearly every spring. The road was underwater for weeks last year, including when it was announced the ‘winner.’” While potholes are still top of mind for most CAA Manitoba Members, a new survey shows that 82 per cent of Members believe not enough is being done to maintain roads in their area in general, and 64 per cent believe the roads in their area have become worse over time. The survey also showed that 53 per cent of Member respondents believe there is a lack of pedestrian access on roads, and 57 per cent cited that a lack of cycling infrastructure is also a significant concern. However, there have been some notable success stories: Taylor Avenue and Empress Street Both streets were constants on CAA Manitoba’s Worst Roads list but have since fallen off. In the past few years, extensive rehabilitation, as well as repairs and replacements for the roads, have been completed. Empress Street is now home to some of the best-in-city bicycle and active transportation paths that are separated from the road and protect cyclists and drivers alike from harm. Saskatchewan Avenue, Winnipeg Taking the second-place spot in the Worst Roads list in 2022, a large part of Saskatchewan Avenue, from Route 90 to Midland Avenue, was recently replaced. The improvements included new sidewalks and accessibility features. However, the westernmost part of Saskatchewan Avenue is still in considerable disrepair. For more than a decade, CAA’s Worst Roads campaign has given decision-makers a snapshot of the public’s perception of the roads in their communities. Last year’s “winners” included: 1. Provincial Road 307 2. Saskatchewan Avenue, Wpg 3. Waller Avenue, Wpg 4. Provincial Trunk Hwy 34, Pilot Mound 5. 18th Street, Brandon 6. Provincial Trunk Hwy 44, Lockport to Whiteshell 7. Leila Avenue, Wpg 8. Kenaston Boulevard, Wpg 9. Dawson Road North, Wpg 10. Goulet Street, Wpg If you want to see your worst road make the list, visit www.caaworstroads.com to cast your vote. Voting is open to all residents of Manitoba, and you can vote daily.
Optometry professor recognised for excellence in research at awards ceremony
Professor James Wolffsohn recognised for research excellence at London awards ceremony Professor Wolffsohn specialises in myopia management, dry eye disease and contact lenses research Excellence in eye care event is hosted by the Association of Optometrists. A world leading optometrist from Aston University has been recognised for his research excellence in the field of optometry specialising in myopia management, dry eye disease and contact lenses research. Professor James Wolffsohn was the recipient of the Recognising Research Excellence award on Sunday (26 February) at the Excellence in eye care event in London - hosted by the Association of Optometrists. Professor Wolffsohn, who is also the head of the School of Optometry said: “I was very surprised and truly honoured. It is lovely to have my research recognised.” “I have always been driven by wanting to know more. I think research is important because you want healthcare professionals to be working at the cutting edge and using techniques that are proven to work without bias.” James’s first experience of research occurred during his pre-reg placement at Moorfields Eye Hospital. He said: “They had a project on automatic teller machines – bank machines were fairly new and we were working for a major bank on the optimum colour combinations for people with visual impairment.” James went on to complete his doctorate in ocular motor research at Cardiff University, before travelling to Australia to work as a researcher at the University of Melbourne. During this time, Professor Wolffsohn continued to work in practice and would fly into the outback to provide low vision services to remote communities. Since returning to Aston University in 2000, he has worked in a variety of different academic roles – including as head of department across three different disciplines. “I will rarely turn down a collaborative proposal if there is an opportunity to make a difference to evidence-based clinical practice,” Wolffsohn said. James is also passionate about ensuring that scientific discoveries result in tangible change for patients. Three spin-out companies have been developed on the basis of research he has contributed to at Aston University. Alongside research and academic roles, Professor Wolffsohn continues to work a half-day in clinic each week. He has also played an influential role in spearheading consensus among the profession on evolving scientific fields, from myopia management to dry eye disease. James led the diagnostic committee for the Tear Film & Ocular Surface Society DEWS II report and chaired the Contact Lens Evidence-based Academic reports of the British Contact Lens Association. For more information about the School of Optometry and the Vision Sciences Research Group please visit our website.
• Institute of Health and Neurodevelopment to host children’s activities at Birmingham’s science museum Thinktank on Saturday 18 March • British Science Week is a ten-day celebration of science, technology, engineering and maths • Brain Awareness Week highlighted with research showcased in glass box exhibition space on University campus. Aston Institute of Health and Neurodevelopment (IHN) is celebrating British Science Week (10-19 March) and Brain Awareness Week (13-19 March) by hosting an activities day for children at the Birmingham science museum Thinktank, alongside a social media campaign to help educate and inform the public on its latest research. Each year, the British Science Association runs a ten-day celebration of science, technology, engineering and maths called British Science Week. It is closely followed by Brain Awareness Week, a yearly global campaign to increase public awareness of brain research. The week-long celebration is organised by the Dana Alliance with a goal to educate and highlight the importance of research in developing new treatments, preventions and possible cures for brain diseases. Both campaigns align closely with the work of the Aston Institute of Health and Neurodevelopment, with the Institute’s researchers keen to use the week to host activities and share their research and information about the brain health with the public. Activities to highlight both British Science Week and Brain Awareness week include a social media campaign sharing research updates from members and surprising brain facts on Twitter (@Aston_IHN), a brain research exhibition in the glass box space in the Aston University main entrance, as well as an activity session at the Birmingham science museum Thinktank in Millennium Point. The meet and greet with IHN researchers will take place on Saturday 18 March between 11.00 and 16.00. Children and families can speak to researchers about their work and take part in interactive activities, such as memory games and eye-tracking experiments. Professor Jackie Blissett, co-director of IHN said: “British Science week and Brain Awareness week are really important campaigns for us. Brain Awareness week is the perfect time to showcase our research and engage with the public on what we do here at IHN. “We work in close collaboration with the NHS to help research potential treatments for children who experience a range of brain related conditions. We put children at the heart of what we do, with the aim of unlocking the potential of research to support children’s health and development as well as answering the questions that matter to children, their families and the services that support them.” Visitors to the exhibition on the Aston University campus are encouraged to share their thoughts about the exhibition and their pictures on Twitter, tagging @Aston_IHN. For more information about Aston Institute of Health and Neurodevelopment visit its website and for more information about studying psychology and neuroscience at Aston University visit our course pages.
