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Hear author David Meerman Scott speak on the launch of the latest edition of his international best selling book “The New Rules of Marketing & PR – 5th Edition”.

David Meerman Scott
The New Rules of Marketing

Toronto, November 1, 2015

Join us for a special event with acclaimed marketing expert and author David Meerman Scott. Following on the worldwide success of his bestseller, "The New Rules of Marketing & PR.” David has published a 5th Edition of the book. "New Rules" is widely regarded as a modern marketing classic with over 350,000 copies printed in 25+ languages. One of the new case studies in the book features ExpertFile and our client, University of Ontario Institute of Technology.

David is a world-renowned keynote speaker, sought-after for his expertise on sales and marketing. He has appeared in more than 40 countries and on all seven continents. Not only do his groundbreaking strategies challenge old methods of content marketing and social media – they reinvent ways to engage the marketplace.

David is THE guy who coined the now famous concept of “Newsjacking” and is a leading thinker today on real-time marketing and public relations. In addition to his role as an advisor to ExpertFile, David has served on the advisory board of companies such as Hubspot and Eloqua from their early days as tech startups.

Guests will also receive a shiny new copy of “The New Rules of Marketing & PR - 5th Edition”, as well as complimentary snacks and beverages at the event.

Tickets for this special event are limited so please reserve your ticket now.

An Evening with Best Selling Author
David Meerman Scott
Receive a complimentary copy of the "The New Rules of Marketing & PR" with your ticket.

Date: Monday, Nov. 23, 2015

Location: MaRS Centre, 101 College St., Mercatto


  • 4:00pm Doors Open
  • 4:15pm - 5:15pm Book Signing & Refreshments
  • 5:15pm - 5:45pm Keynote & Q/A
  • 5:45-6:30pm Networking & Refreshments

About ExpertFile

ExpertFile is the leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders. Marketing departments and agencies use our cloud-based platform to publish, promote and measure the performance of their expert content to engage a range of audiences such as customer prospects, media and conference organizers. Clients include ADP, State University of New York (SUNY), Pearson Education, University Health Network, Canadian Diabetes Association and University of California, Hastings College of Law.

Media Contact

Robert Carter 1-800-693-9126

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