Showcasing faculty experts is vital for colleges and universities. The insights in faculty research papers, videos, and presentations are invaluable to many people, but are often scattered across the internet in academic journals, news sites, social media, and personal accounts. This makes it difficult for institutions to find and share valuable information and for news media or conference planners to learn about people who may have fresh insights into topics of wide interest.
To help solve this problem, mStoner and ExpertFile entered into a partnership to offer an innovative joint solution to higher education, combining a state-of-the-art solution for managing experts and the content they generate with strategic and consulting expertise from the most experienced web development team serving higher ed.
ExpertFile’s platform offers colleges and universities a turnkey, cloud-based solution to a perennial problem for PR offices and marketers. ExpertFile’s Expert Marketing Platform enables PR staff or a faculty member to quickly assemble and curate an expert profile showcasing their expertise, appearances in the media, postings on social media, and other content. The profile is fully customizable to match any institutional branding and the content is easily embeddable within a .edu website. ExpertFile helps PR professionals connect their faculty experts to real-time news, increasing the interest of journalists looking for expert opinions to cite in their articles or news segments, and gaining additional visibility and exposure for the expert and their institution.
Higher ed professionals can partner with mStoner to evaluate current faculty content on their site and optimize the ExpertFile platform. mStoner will recommend best practices tailored to each client, identify further opportunities to integrate ExpertFile with a home page, academic department and program pages, news centers, and other areas of a website, and make recommendations to successfully roll-out ExpertFile on your campus.
“Nearly all college and university PR officers I know are frustrated by how difficult it is to manage faculty experts and the valuable content they produce,” observed Michael Stoner, president of mStoner. “ExpertFile offers the best solution to this problem that I’ve ever seen. And ExpertFile enables institutions to connect experts and their insights with many different key audiences including prospective students, parents, media, and others who want to learn about their research and insights. It’s a uniquely powerful solution.”View Newswire
mStoner, Inc. helps clients to tell their authentic stories by clarifying their unique brand value proposition, creating a content strategy to communicate the brand effectively, and implementing compelling and dynamic communications across the web, mobile, social media, print, and other channels. They focus on research, data, and results. Since 2001, they’ve worked with more than 300 colleges, universities, and professional schools in the U.S. and abroad. For much more, visit their blog and website.
ExpertFile is the leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders. Marketing departments and agencies use our cloud-based platform to publish, promote and measure the performance of their expert content to engage a range of audiences such as customer prospects, media and conference organizers. Clients include Constant Contact, State University of New York (SUNY), Pearson Education, University Health Network, ADP and University of Ontario Institute of Technology.