A recent survey of media professionals reveals important insights into how newsrooms discover and connect with experts. The research suggests that sourcing experts remains a time-consuming process. In addition, journalists admit there remains a significant gap in representing a more diverse set of experts in their coverage.
Conducted by ExpertFile in conjunction with The Associated Press, the “Expert Sources Survey” reflects the opinions of over 750 media professionals (journalists, editors, producers and more) responsible for securing expert sources for interviews or comment.
The research reveals that the process of discovering and securing expert sources in newsrooms to help develop stories needs to evolve further to help meet the demands placed on journalists today.
“Expert sources are critical to the reporting process. The need for credible experts that reflect diversity has never been more important for newsrooms,” said Dwayne Desaulniers, AP’s director of corporate news and data services.
“This research clearly reveals the challenges journalists face in newsrooms. While we have seen many new technology advances in newsrooms, the process of discovering, vetting and connecting with a diverse set of media sources remains a tedious process,” said Peter Evans, CEO of ExpertFile. “Having access to a large, searchable network of credible experts who will respond to tight deadlines is becoming increasingly critical for journalists.”
Read the full report here: https://expertfile.com/expert-sources-survey/
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