Baylor University, a private Christian university and a nationally ranked research institution, provides a vibrant campus community for more than 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.

Baylor University 

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Baylor Business Review - "Healthy Bear" Gabrielle Welch

Baylor University - MBA Recruitment

Paul L. Foster Campus For Business and Innovation - Augmented Reality

Hankamer School of Business Cut-Out

Ethics of International Service, EGR 3315, is a cross-discipline course between Engineering and Social Entrepreneurship. This class teaches students how to do work in developing countries in a way that does good, without doing harm.

Ethics of International Service

Austin EMBA

In many ways, the list of farm equipment at The Home Grown Farm is much what you would expect: shovels, gloves, hoses, a tractor. But the one piece of equipment that Toby Tull uses most on the family farm is a bit less typical: a computer.

Home Grown Farm

Alumnus David W. Hill is featured in the Leadership Perspective section of the spring 2013 issue of the Baylor Business Review. Hill developed the "real pyramid model" as a guide to activate his faith in daily life. Video by Bailey Eubanks. Pyramid graphics provided by David W. Hill. Voiceover by CJ Jackson and Chris Griesemer. Ending graphic by Pollei DesignWorks.

Baylor Business Review-David W. Hill

Baylor University's Hankamer School of Business offers the Accelerated Ventures Program, which is featured in the spring 2013 issue of the Baylor Business Review. Video footage by Bailey Eubanks. Audio/video editing by Bailey Eubanks. Ending graphic by Pollei DesignWorks.

Baylor Accelerated Ventures Press Conference

Jennifer Ballew, BBA '92, serves as co-owner/director of Express Hot Yoga and is featured in the 2012 fall issue of the Baylor Business Review magazine. Photos/video footage by Baylor Photography. Audio/video editing by Baylor Photography. Graphics by Pollei DesignWorks.

Baylor Business Review - Jennifer Ballew

James Roberts, Ph.D., The Ben Williams Professorship in Marketing in Baylor’s Hankamer School of Business and an expert on consumerism, is featured in this Chicago Tribune story about spending gift cards – a popular holiday present. Roberts commented on a study that showed consumers spend an average of $38 more than the value of their gift cards. 

“We’re going to be more free with our spending when ... we didn’t generate the money that’s paying for it. The fact that we’re paying with a credit card-like mechanism means we’re not going to be as mindful of the price. We’ll overpay or spend more money than we would otherwise,” Roberts said. This story was picked up in dozens of national publications, including the Atlanta Journal-Constitution, Stars and Stripes, Dayton (Ohio) Daily News, Palm Beach Post and the St. Paul Pioneer Press. 

Source:  

Baylor Consumerism Expert Discusses the Challenges of Gift Cards and Spending

Source:

James A. Roberts, Ph.D.