When online advertising stops motivating and starts irritating

Dec 3, 2019

1 min

Vilma Todri

The holiday shopping season is in full swing with deals around every corner. But what happens when those ads become annoying to consumers? Assistant Professor Vilma Todri and colleagues looked into the phenomenon. 




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Vilma Todri

Vilma Todri

Associate Professor of Information Systems & Operations Management
Economics and Machine LearningDigital AdvertisingDigital StrategyOnline Consumer BehaviorSocial Media