Emory University, Goizueta Business School

Emory University, Goizueta Business School Emory University, Goizueta Business School

1300 Clifton Road, Atlanta, 30322, GA, US

Coca-Cola Rebrand

Coca-Cola Rebrand 2016-04-22
Connect with an Expert
Ryan Hamilton

Are the cola wars back on? Will a global rebrand help Diet Coke get back on top as international sales fizzle and fade? Goizueta Business School’s Ryan Hamilton is an expert on all types of consumer behavior. He’s available to help explain the important role branding and image play in major markets.

Source:
WSJ

Coca-cola overhauling global packaging in push to lift diet cola sales

Coca-cola co. says it will roll out new packaging for cans and bottles of diet coke, coca-cola light, coca-cola zero and coca-cola life that will be largely red in color and closely resemble the iconic packaging of regular coca-cola.

WSJ