Emory University, Goizueta Business School

Emory University, Goizueta Business School Emory University, Goizueta Business School

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What can you expect from a Spotify IPO?

What can you expect from a Spotify IPO? 2018-01-08
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Daniel McCarthy

"Previous disclosures suggest that Spotify has done an excellent job of retaining paid subscribers, with monthly churn metrics well below their peers," says Assistant Professor of Marketing Dan McCarthy. "It will be very important for Spotify to flesh out this unit economics in the prospectus they will file before the listing. Investors will be particularly interested in how well Spotify has kept its acquisition costs down, free user engagement and free-to-paid conversion metrics."

Source:
www.nytimes.com

Spotify is said to be going public in early 2018

The streaming music giant filed a confidential registration with the s.e.c. in late december, with the intention of listing its shares in the first quarter of the year.

www.nytimes.com