Built for higher education
Universities and colleges rely on ExpertFile to profile their top faculty experts. Highlight your thought leaders to media, events, donors, prospective students and more with your own customized Expert Center.
“As one of the top five research producing business schools in the world, we wanted a better way to organize and present the content our faculty are producing and make it easier for the media and other important audiences to engage with us on a real-time basis.”
Key benefits of ExpertFile
As the media industry undergoes a massive transition there are fewer journalists to cover stories that schools want to tell about their world-class faculty or the breakthrough research happening at their institution. This means that schools must step in to fill the void to tell their own stories and become the media (not just pay for it).
Schools need to be much more responsive in the age of email and Twitter to news events. Instead of simply putting out press releases, ExpertFile helps PR professionals connect their faculty experts to real-time news, increasing the interest of journalists looking for expert opinions to cite in their articles or news segments, and gaining additional visibility and exposure for the expert and their institution.
A common challenge faced by many schools is how to gain visibility for their faculty. Creating a standalone expert center is often not enough to drive faculty discovery in Google search results. ExpertFile uses powerful, indexable software to help improve search rankings for faculty profiles and make sure their content is discoverable by those looking for it.
In addition, ExpertFile’s easy to use platform makes it easy for marketing departments to manage incoming speaking inquiries and media requests for their faculty which helps ensure maximum exposure for their organization’s thought leaders.
Faculty produce countless research papers, videos and slide presentations which are published online for students and fellow researchers to access. Unfortunately this content is strewn across the web in a range of personal accounts and very rarely connects back to the faculty’s school. ExpertFile helps faculty pull together expert content in ways that drive visibility and engagement for both the faculty and their institution.
Another challenge for marketing departments is finding ways to measure the effectiveness and visibility of their faculty’s profiles. ExpertFile helps solve this problem through its comprehensive dashboard, which provides marketing departments with rich analytics around the effectiveness of their expert content and how to improve profiles for better visibility and impact.
Even the most well funded marketing or IT departments are challenged to keep up with the speed at which online marketing is continuing to evolve. It no longer makes sense for organizations to build their own custom software in house when a better, faster and more affordable solution is available. ExpertFile offers organizations a turn-key cloud-based solution, that is fully customizable to match an organization’s look and feel and makes profiles easily embeddable within an organization’s existing website.
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